Today at 1017 #ShakeOut

Today is International ShakeOut day where at 10:17am (your time zone) we should all practice earthquake safety!

Soooooo, in case you need some ideas on what to do, here is my plan.

Seems like FEMA Region-8 approves!

Shout out to the FEMA Region-8 peeps who ran the Twitter #ShakeOutChat yesterday. Lots of great ideas on preparedness as well as what to do during an earthquake.

So no matter who or where you are…

Take a moment and assess your options BEFORE an earthquake strikes.

For more information on earthquake preparedness tips, check out Ready.Gov earthquake‘s page!


Earthquake now? Don’t freeze up!

With the International Great ShakeOut Exercise tomorrow, I wanted to share a single thing that we tend to do…esp DURING an earthquake. That is freeze!

And since we as human beings are often occupied with our phones and social media, an earthquake can cause us to freak out/freeze and ultimately NOT do what we are trained to do.

If you don’t think/train on earthquakes, this could be you.

Ya know, maybe consider doing the things we tell you about every year. Just remember:

That’s right, train like you fight. And in this situation, your actions could actually save your life.

Be safe. Looking forward to seeing you taking cover tomorrow at 10:17am.


Are you ready for the 2019 International ShakeOut day?

The International ShakeOut Day is October 17! That’s just t-minus two days away!

To prepare for tomorrow’s earthquake exercise, I wanted to push the preferred infographic that you can use and share with all your constituents.

Hey PIO! Don’t forget that your messaging needs to address all audiences.

Do I practice what I preach? Yep.

And to boot, I also encourage and exercise WITH my fellow class attendees to participate in our class activities too.

Awwww yeah!

Shout out to my friends in San Jose, CA for the great example of earthquake preparedness!

So get yourself ready for some shake-shake action!


Why is my mailbox OOS?

For those that inquired about mailboxes on the marathon route, this is what typically happens a week before the race.

Sometimes, the USPS actually removes them.

For Emergency Managers, this is just one of the many tasks that need to get completed prior to the start of the big events…however, think about the logistics of any large sized item along the 26.2 mile race. Think about the logistics of removing them and the coordination.

Now you see why it’s so important to have an Emergency Operations Center?


Bringing the magic for my most favorite social media class

A grand morning as we start out with today’s course – Social Media Tools & Techniques!

Seriously, it’s my most favorite course to teach.

Additionally, glad to see the US Coast Guard National Public Information Assistance Team (PIAT) with us in class.

Over the years, I have trained PIAT teams on social media across the country. Glad to have Luke and his team with us this week.

Unlike the basic course, we talk for a while with on case studies like the Boston Bombing. We talked about an individual was incorrectly identified by the digital vigilantes on Reddit. That story got picked up by local/national news and spiraled out of control.

This is just one of the reasons why we should be aggressive in listening and monitoring social media. We need to be attuned to our public as well as increase our situational awareness and common operating picture.

Aside from case studies, we talked about equipment and hardware that can support technology. Like Spectacles.

While not the coolest looking shades, it is helpful when gathering information from the field. Here’s just one example of the use during a large planned event.

In talking about social media and setting up maps for use, the local NWS-Jacksonville office was able to share a few tips they share on a YouTube playlist. I shared it on Twitter here.

Special mahalos to the NWS Jacksonville Office Kirsten on the deets.

In this advanced class, we promote group work and escalating scenario in the in class activity. This engaging technique puts you outside your comfort zone, makes you think carefully WITH your all-hazards partners in public safety. And in times of crisis, critical emergency messaging is key and the public has an expectation of government to be 💯. No chance for errors.

So in the creation of this class, I firmly believe that despite the silos we often work in make us good, also makes us bad because we often refuse to take off the blinders. By collaborating with other pros, we are able to come to a consensus and distribute information as quick as possible.

And in class, I will push you. If you say you are going to do something, you are going to do it. Not just talk etherically about a tactic, you will demonstrate it. I ain’t playing.

Realistic training is critical esp in blue skies time will make it easier in an emergency.. Critical training will all you to be a pro when you are faced with a critical situation. Train like you fight right?

Solid social media class today with participants from across the state. Many thanks to our Federal partners from across the US collaborating with all participants.

Looking forward to tomorrow’s class! #NDPTC


The new Social Media for Disaster Response and Recovery course in Florida

Glad to rollout the brand new Social Media for Disaster Response and Recovery course with our partners from FEMA Region 4 – Jacksonville, Florida! Special thanks to the team from Jacksonville Emergency Management and the Jacksonville Fire Rescue Division (JFRD) for the invite to serve participants from across the entire state of Florida.

Additionally, this class has almost every single ESF represented. Outstanding all hazards class indeed!

Also, proud to continue to train the USCG National Public Information Assistance Team (PIAT).

Reporting live from the front of the #JAX class…