FEMA G0289: PIO Awareness course-28c

You chose C. Influence an audience to modify behavior.

That is the correct answer.

Social marketing is the use of commercial and marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole. (Unit-4 / Slide-3)

To proceed to the next question, click here.