March 2018 comes marching right in!

March is…well marching in!

The first and second weeks will be dominated by serious meetings with government leadership, senior staff, and EM coordinators. And as usual we will likely have a few ad hoc meetings w/ DoD types and partner agencies.

Third week will be the FEMA basic academy in Columbus at the mothership (Ohio EMA). Shout out to Region-5!

Fourth week, for a hot minute, I’ll be presenting at the State of Georgia Conference on crisis communications and social media in emergencies. Region 4 baby!

Strategic month as we plan for upcoming events.


Stop liking things, just bookmark it to archive it! #SMEM 

Remember when you used the Favorite Like button for all kinds of stuff? Heck, I remember when I started to use it as a “read-receipt” thing. Various uses including liking a tweet as a form of book marking a tweets that will needing to be archived or screen shotted later.

But wait…there’s more! Cause Twitter had a new update to their native platform today.

And it seems like Twitter finally released the bookmarking feature.

Check out that new button below any tweet on the far right hand side. 

Once you press that…

Now you don’t have to randomly like a bunch of stuff – no more workarounds.

Even more important, those agencies with meager budgets who cannot afford a social media archiving software package – this new featur isn’t be a good add for openly sharing/archiving tweets.

Note: As of March 1st, 2018 – I don’t see that option on Tweetdeck or Hootsuite or any of the other social media management platforms so I assume they are working on that specific “bookmark” button.

But until then….natively bookmark away!


A little love from the USVI

Awww! A little USVI love came in the mail today.

Mahalos to everyone in the United States Virgin Islands!


State of Ohio Joint Information Center System course in #Summit #County #PIO #JIC #JIS

Lots of great discussion starting the State of Ohio Joint Information Center/System class (G-291).

PIOs from across the state sharing ideas on how we can all work together during an emergency is critical.

Scenario based PIO training works well as it puts our crews into the action mindset.

Thanks to our diverse backgrounds of our participants – we had various discussions on our all-hazards response as well as how we can better support each other in times of emergency or disaster.

Glad to have a new batch of PIOs ready trained for our external affairs efforts. I am confident that if we continue to train and educate our public safety professionals – that we can better serve all our 88 counties across the State of Ohio.

PC: AC Bosso

#pink PC: AC Bosso

Reporting live from the official State of Ohio JIC/JIS Course here in Summit County…


Day-2 of the State of Ohio #Basic #PIO class #Summit

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!

Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.

Reviewed all oncamera interviews from all the participants in our class.

We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.

Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.

As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.

And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…

…and formulated talking points….

…organized and strategically thought out a press conferences agenda…

…prepped speakers…

And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!


Day-1 of the OhioEMA Basic #PIO class in Summit County

Packed house as we start another Ohio EMA Basic Public Information Officer Course in Summit County, Ohio!

Special thanks to Jena and all the pros at Summit County Emergency Management Agency.

Great diverse crowd from various backgrounds allow us to have wide discussions on topics. With so many disciplines represented, we had a deep dive into lots of classroom tabletop activities for PIOs.

Remember, its our job to align ourselves with those SMART Objectives, then analyze our audiences, then write specific messaging to our targets audiences.

Easy peasy right? In person classes like the Social Media for Disaster Response and Recovery as well as Social Media Tools & Techniques. And of course don’t forget all those fun online FEMA Independent Study classes too. (all classes are no cost)

And of course we did the oncamera PIO interviews today. Staple of our class!

Last part of the day, we hit the social media section hard cause we talked a ton about case studies highlighting success stories and pitfalls in social media use. And of course, don’t forget to get #slizzerd

Tweet responsibly peeps!

Reporting live from Summit County…



2018 Second Quarter #PIO Training at WOIO Channel 19 news #PresidentsDay

Leading off our 2018 2nd quarter Public Information Officer (PIO) Training at WOIO Channel 19/43 (CBS Affiliate).

I’m proud to have so many PIOs from across the State of Ohio and West Virginia discussing current issues and breaking news.

PC: Beth Zietlow-DeJesus

PC: Beth Zietlow-DeJesus

Collaboration and coordination were consistent themes we revisit all the time including Joint Information Center and Joint Information Systems (JIC/JIS). Current news stories like the FL shooting were hot button topics but we also discussed the Boston Bombing, FacebookLive killer, 2016 Republican National Convention, Chardon Shooting, Burke Lakefront plane crash, 3 girls missing for 10+ years, Imperial Ave murders, World Series, and NBA Championships.

PC: Beth Zietlow-DeJesus

PC: Beth Zietlow-DeJesus

But knowing that other PIOs are going through the same issues, we can commiserate and work toward a solution. Yes, of course we did the behind the scenes tours of the studio, desk assignment/reporter bullpen….

…anchor desks, and even popped into a planning meetings for the evening broadcast.

We had so many various disciplines represented.

PC: Beth Zietlow-DeJesus

PC: Beth Zietlow-DeJesus

Great to see all those hard working PIOs ensuring the safety for their communities on Presidents’ Day.

PC: Chris Tanaka

PC: Chris Tanaka

Special thanks to Anchor Chris Tanaka, Acting News Director Brian Sinclair, Mel Watson, Assignment Editor Shelly Steinmetz, and Reporter Jennifer Picciano. Trust me – it’s great to have media partners working with the NEOhio PIOs!

I’m @rusnivek, reporting live from 19 News desk…..