Another social media platform gonzo

Another one bites the dust.

And by no means was Path a premiere or legacy platform. But it’s worth addressing on the level of “another SM platform to assess” and see if it was worth it.

So with Path gonzo, this is a good reminder to all the community managers, social media (self-proclaimed) gurus, and public information officers that:

  • You don’t need to be on everything or every platform. Most will die.
  • Squatting on every platform is a waste of your time.
  • Don’t be so fetch. Be genuine and align with your agency’s mission, goals, and objectives.

Good reminder –

Bee honest and just bee yourself.


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