Another one bites the dust.
And by no means was Path a premiere or legacy platform. But it’s worth addressing on the level of “another SM platform to assess” and see if it was worth it.
So with Path gonzo, this is a good reminder to all the community managers, social media (self-proclaimed) gurus, and public information officers that:
- You don’t need to be on everything or every platform. Most will die.
- Squatting on every platform is a waste of your time.
- Don’t be so fetch. Be genuine and align with your agency’s mission, goals, and objectives.
Good reminder –
Bee honest and just bee yourself.