Another one bites the dust.

And by no means was Path a premiere or legacy platform. But it’s worth addressing on the level of “another SM platform to assess” and see if it was worth it.

So with Path gonzo, this is a good reminder to all the community managers, social media (self-proclaimed) gurus, and public information officers that:

• You don’t need to be on everything or every platform. Most will die.
• Squatting on every platform is a waste of your time.
• Don’t be so fetch. Be genuine and align with your agency’s mission, goals, and objectives.

Good reminder –

Bee honest and just bee yourself.

@rusnivek