Franklin County HS&EM for SM Engagement Strategies

Wednesday morning here at the Franklin County Emergency Management and Homeland Security for another FEMA/NDPTC Advanced Social Media class. Intros and welcome from Deputy Director Darrel Koerber.

Lots to discuss as we continue to share ways to handle social media situations like how often do you post? Is there a magic number?

We get these kinds of questions all the time, but there is a certain way and a bunch of strategies that need to be in place before. And if you are going to ask, you just can’t post willy nilly to social media. There has to be a plan.

Many times, attendees believe we just post random things to social media. Truth be told, real communications pros have a plan when posting information. There are critical issues that need to be addressed as well as reasons for every action taken on social media.

If your PIO or social media manager is posting just to post or is randomly doing things on social without a plan…..your manager isn’t a pro. He/she is likely an amateur because the actions on social media should be a calculated, well planned strategy, with precise execution.

And how to handle trolls.

Trolls ain’t easy to handle.

On top of that, we talk about social media’s use during exercise play…esp a well planned and coordinated effort during an exercise.

If you have planned an exercise and included social media as an afterthought, I would encourage you to go back and review HSEEP. Please.

Always great to catch up to old friends and colleagues.

Lots has changed over the last 15 years, but we all still have great memories.

Also so good to see Ohio’s SAA comments on our performance today.


Stoked to see soooo many familiar faces in the crowd today. Proud of the accomplishments of others as we continue to serve communities and Public Information Officers from Ohio.


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