As the Public Information Officer (PIO), you are likely doing interviews and stand ups all the time.

Many times, you want to frame the shot and maximize your efforts by extending your visibility for the situation. And in this case, I opted to utilize the signage from the University of Nebraska Lincoln as the backdrop for this informational push.

However, you always have to be agile enough and make some magic happen.

That’s right, we are most definitely standing on chairs to get the interview done.

While I do enjoy some gritty shots in your PIO field reporting, legit framing your shot is critical for discerning the right info and building trust with your audiences.

Nothing is easy. Earn your stripes. Don’t be afraid to do something different.

Reporting live from the University of Nebraska Lincoln….

@rusnivek