Behold, the power of social media!

Specifically citing social media platform TikTok!

Here’s 420DoggFace’s video that pulled now 12.5mil views: https://www.tiktok.com/@420doggface208/video/6876424179084709126

Now here’s my view of the shelf on October 16.

Lesson learned for brand management: You can’t make fetch happen.

Glad to see something positive happening online to lift spirits.

@rusnivek