Behold, the power of social media!
Specifically citing social media platform TikTok!
Here’s 420DoggFace’s video that pulled now 12.5mil views: https://www.tiktok.com/@420doggface208/video/6876424179084709126
Now here’s my view of the shelf on October 16.
Lesson learned for brand management: You can’t make fetch happen.
Glad to see something positive happening online to lift spirits.