Quick tip for all those leaders and PIOs out in the field.

Since we’re all doing more Zoom/Teams/Adobe type interviews, the same principles of framing the shot still apply. News stations still have to apply lettering and appropriate spelling of your name, title, and agency your are representing when you talk which means YOU have to plan and frame your own self in the shot.

If not, things could go askew and your name and title could be covering up your face.

So try your best and pull away from the camera a bit. Get a wider shot which might give your webcam a better focus length and maybe even take some of the glare off of your face.

Not only plan, but practice this technique with your leadership staff as they are gearing up for more virtual interviews as the weather gets worse.

Reporting live from virtual interview land…

@rusnivek