FEMA G0289: PIO Awareness course-04 Go backYour message has been sent Name(required) Warning Email(required) Warning Agency Warning 1. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery?(required) A. 95% B.. 5% C. 50% D. 25% Warning 2. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because:(required) A. The public will then have confidence in the organization’s ability to manage the incident. B. The organization can reduce public criticism of the emergency management efforts. C. It is the job of the PIO to create a positive impression of the organization. D. Leadership will judge the PIO based on how the public feels about the organization. Warning 3. One of the advantages of the Incident Command System (ICS) is:(required) A. It provides a framework for people from multiple agencies to work well together. B. It has been proven effective during massive wildfire incidents. C. It uses organizational charts that can be provided to the news media. D. It was created for first responders and is helpful at the beginning of an incident. Warning 4. Under the ICS, the PIO works for:(required) A. The Incident Commander. B. The Operations Section Chief. C. The highest-ranking State official. D. His/her regular boss. Warning 5. The process for ensuring that a public information message was accurately conveyed is typically called:(required) A. Message mapping B. Media analysis. C. Dissemination. D. Tracking and documentation. Warning 6. The PIO’s primary responsibility to organizational leadership as an advisor is to:(required) A. Develop relationships with other organizations’ PIOs. B. Assess situations for public information implications. C. Set up interviews and write talking points. D. Be an intermediary between leadership and the news media. Warning 7. Communicating public information messages internally to the workforce is important because it allows the PIO to:(required) A. Test the message on a “safe” audience. B. Demonstrate commitment to the organization. C. Add to the measurable statistics. D. Enlist support and involvement of organization personnel while communicating a consistent message. Warning 8. PIOs need to have a complete understanding of the community’s demographics in order to:(required) A. Select the right media to reach the target audience. B. Identify opportunities for public awareness campaigns. C. Identify all the news media covering the area. D. Quantify results when evaluating public information efforts. Warning 9. The National Incident Management System (NIMS) is:(required) A. A Federal structure designed for large-scale multijurisdictional incidents. B. Another name for the National Response Framework. C. Emergency management guidance for public- and private-sector organizations. D. A database of Federal-level emergency incidents. Warning 10. Supporting information can be described as:(required) A. Another way to express your key message. B. Photos and charts and graphics. C. A validation of your key message. D. Backgrounders. Warning 11. If your message contains a lot of details and your audience is unfamiliar with the subject, you may want to use a:(required) A. Public Service Announcement. B. Fact Sheet. C. Media Advisory. D. Statement. Warning 12. Characteristics of a newsworthy incident include: timeliness, proximity, prominence, uniqueness, human interest, and:(required) A. Visual interest. B. Media agenda. C. Conflict. D. An easily understood situation. Warning 13. Using acronyms in news releases may:(required) A. Demonstrate that you are “in the know.” B. Be a barrier to communication. C. Make it less likely that your release will be cut. D. Impress people in the target audience. Warning 14. Organizing the information in a news release so that the important information comes first is called:(required) A. AP style. B. Journalistic style. C. Inverted pyramid. D. JIC style. Warning 15. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should:(required) A. Use jargon to communicate with your target audience. B. Maximize search results by using acronyms. C. Avoid visuals. D. Chunk content to make it more scannable. Warning 16. During an interview, questions that start with “What if . . .” are likely to be:(required) A. Taken out of context. B. Negative. C. Inappropriate. D. Hypothetical. Warning 17. “The most important point is . . .” is an example of a transition phrase or:(required) A. Sound bite. B. Bridging. C. Speculation. D. Summarizing. Warning 18. Social marketing is the use of commercial marketing principles to:(required) A. Promote government programs and activities. B. Enhance social media. C. Influence an audience to modify behavior. D. Sell government or nonprofit products and programs. Warning 19. The 8-Step Communication Model includes:(required) A. Assess current situation. B. Develop an action plan. C. Develop and pre-test materials. D. All of the above. Warning 20. A State or local Emergency Operations Plan is an example of:(required) A. Incident Planning. B. Advance Planning. C. Demographic Planning. D. Deliberate Planning. Warning Warning. Submit Δ Share this: Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Like Loading...
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