Good overview on how the American Red Cross (ARC) uses social media.

Through the heat maps provided by Radian-6, ARC has the ability to better visualize the needs of the worldwide community.

http://www.youtube.com/watch?v=w8nL9WO2m0Y

Definitely a commercial for American Red Cross, Radian-6, and Dell.

Bonus: It also features a few friends too (Hi Gloria and Wendy!)

@rusnivek