Aside from fielding media calls all day long, we are regularly facing an onslaught of contacts on various platforms.

For those that were wondering how open should your agency be on social media, I love it. However, you need to manage expectations and balance your time. Like you can’t be 100% social media right? You likely have social media as “other duties as assigned” right?

We often talk about it in class and regularly about how important it is to assess platforms. Prioritizing your platforms esp focused on where your audiences live is critical on how you spend your time passing good/trusted information.

So I love to see that agencies are on various social media platforms because we pledge transparency and openness. But please make sure your agency can respond timely to any requests that come through. You don’t want media inquiries lost in space.

@rusnivek