Heh-I knew him when he wore black gear…
Author Archives: rusnivek
Retrofitted military aircraft to support wildfire operations
One of my friends in California just emailed me this picture.
National Guard members have retrofitted various aircraft including this C-130 with alternate equipment for wildfire operations.
I am really impressed with how local, state, Federal, and military assets are working together to control the wildfires. All-Hazards indeed!
Nice work everyone!
Honor Flight from Iowa at IAD last night #Merica
This one should be fairly easy…
Well, this one should be fairly easy to guess.

Reporting live from the EOC…

#ndptc
@rusnivek
Sorry Robin-no thank you
Snack Shack?
I need one of these setup in the EOC.

@rusnivek
When a school bus flashes it’s red lights…
Please stop when a school bus is flashing red lights.
As you can see, kids will dart across the roadway without looking.
I don’t care if you are in your small car, minivan, truck, ambulance or fire truck – kids don’t understand traffic laws.
For the sake of kids’ safety – please abide by the rules of the road around school buses.
Facebook looking more Twitterish or Tinderish or SnapChatish Safety-PIO-SM-15-005
| 15-005: Facebook looking more Twitterish or Tinderish or SnapChatish | |
| Agency: Facebook platform | Topic(s): Facebook (personal) |
| Date: 10-02-15 | Platform: Facebook |
A few hours ago, Facebook just rolled out a few new features you should be aware of.
First, right below your personal profile picture, you can see they have added an additional sentence so you can add a description about you.
For this specific feature, Facebook has limited you to 101 characters, attempted imbedded emojis or other linking directives (like Twitter handles outside of Facebook world) do not work.
Why is this important? Three things:
- It allows Facebook to gather more information about you by allowing you to place topics that best reflect you (aka self-identified targeted words).
- They can use these descriptors to serve you more ads and/or grow your networks to those with similar word associations.
- Hyperlinks do not work in this descriptor box.
And if you think this is familiar, this description feature box parallels Twitter’s description box which is also located below your twitter name and Twitter handle.
Facebook has also added a new feature where you can add 5 additional pictures about yourself. Think of this as an enhanced profile picture. This allows you to showcase 5 different profiled images of yourself on your personal Facebook page.
This feature obviously makes it look more Tinderish. Gawd – *swipe left* please!
Why more pictures? Better facial recognition. User contributed best profile pictures of themselves for identification.
A few days ago, Facebook crashed as they were pushing for the launch of their 360-video, but if you thought this feature could lead to a few seconds of video profile picture of yourself, you would be SnapChat correct.
Two new features on Twitter….I mean SnapChat….I mean Tinder….I mean Facebook.
You get the idea…Zuck’s blurring the lines again.
Keep your social media tools game sharp peeps!
Or download the one-pager FacebookLookingMoreLike-Safety-PIO-SM-15-005
October has the big four: 3-9-5-NCAP #SURINDC
As National Preparedness Month closes, my October 2015 schedule is going to be very challenging. And as you know, I have to win. Here’s the plan:
First week: I’ll be in Carlisle, Pennsylvania presenting on Social Media in disasters. Pope out, Sur in! Glad to be back in Region-3.
Second week: I’ll be headed back to the Silicon Valley area presenting on social media specifically for large event planning and monitoring (because it’s all about the L right? Wait, it’s all about the 5-0 right?) I also hope to catch up to one of the VIPs at Intel. Since retiring from Emergency Management, his pro career intrigues me – so I believe some synergies could happen. Additionally, I get a chance to brainstorm with an extremely talented colleague from the NWS Sacramento office. I rant about “building relationships before an emergency” so I assure you that I am practicing what I preach. Love love LOVE me some Region-9!
Third week: I’ll be at Fairfield County (Ohio) Emergency Management Agency popping the G-290: Basic Public Information Officers Course and G-291: Joint Information Center / Joint Information System (JIC/JIS) courses. It will definitely be great to see my friend Director Kochis and crews again – back in Region-5.
Fourth week: I’ll be presenting at FEMA HQ in Washington DC on social media. Yep, at the big house. OMG. This is a big presentation. Big. REALLY BIG. While at HQ, I am hoping to catch up with Lumpkins, Kamoie, FEMA’s Digital Engagement Team…and since we’re fresh off the heels of National Preparedness month grabbing a cup of coffee with my besties from ReadyGov and PrepareAthon. Love me some HQ preparedness action! Additionally, I am hoping to grab a few meetings with my friends at the Pentagon and NGA too. Special thanks to US Representative Fudge (OH-11) for some extra time with Congress and a stop at the White House. Yep. The White House. Again. #SURINDC NCAP region!
It’s going to be a challenge month all October long.
Get it.










