FEMA OEMA G0291: Joint Information Center/System class at the Cleveland EOC! #PIO

Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!

So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!

Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.

Great experiences to share with out new PIOs!

Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.

Now go forth, and use your new PIO skillz for good!

Also, yeah.

@rusnivek

Day-2 of the FEMA OEMA G0290: Basic #PIO at Cleveland EOC

Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!

Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.

In a heartbeat, I’d work for Erica any day in the JIC.

Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.

Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.

After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.

Fox8: Jennifer Steer (@jensteer)

WOIO-19: Chris Tanaka (@Chris_Tanaka)

WEWS-5: Homa Bash Ball (@HomaBashWEWS)

WKYC-3: Barry Wolf (@photowolfTV)

Cleveland PlainDealer: Ginger Christ (@GChristCLE)

These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.

Solid!

These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.

Proud to see new relationships and transparency with all parties involved.

Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.

I can’t begin to tell you how happy I am to see this kind of action happening in class.

Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!

Yeah yeah, I’ll get off the soapbox now.

But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…

Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.

After the media panel left, we reviewed all of our on camera interviews.

Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.

To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!

Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.

Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!

@rusnivek

FEMA OEMA G0290: Basic #PIO at the City of Cleveland EOC!

Outstanding start to this week’s FEMA G0290: Basic PIO course sponsored by Ohio EMA and the City of Cleveland Emergency Management!

Special thanks to CEM Alex Pellom for the invitation to hang for a few days in the Emergency Operations Center!

Guess who I get to teach with this week? Fresh off the disaster wheel, Assistant Fire Chief Steve Bosso!!!

Don’t mind his grumps face, you’d be a bit tired if you were EMACed to work Hurricane Florence too. I’m excited to hear about his experience working with South Carolina’s Emergency Management Division PIO Derrec Becker.

And yes, if you were wondering, we are holding class IN the actual City of Cleveland Emergency Operations Center!

Interviews? Heck yeah – you know we did!

Incredibly valuable time on camera.

Spent some time doing group work and communications strategy with many partners from across the State of Ohio and the State of Pennsylvania.

Showcasing partnerships and strengthening collaborative messaging during the preparedness…

…will help during response phase planning and support for ongoing operations.

Additionally the blending of resources embodying the all-hazards mentality, is critical when dealing with larger disasters/emergencies. Here’s Police, Fire, EMS, Health, Public Works, and Executive Policy working together for a coordinated message.

Steve had a few injects too…like branding. Steve is a former photojournalist so he’s got the photog eye for these kinds of things with some fancy camera work…

And not to worry, in order to share real world experiences, we had our first subject matter expert – Cleveland Police Public Information Officer Jennifer Ciaccia stop by to talk about her experiences as the PIO for CPD.

So many issues to deal with esp during a National Special Security Event (NSSE) – the 2016 Republican National Convention! And of course a whole bunch of other cases including the 3 girls missing for 10+ years (Castro case), Facebook killer, CJ Saves CLE, St. Patrick’s Day Parade, etc….

Whew – full day! Great dynamic class.

Solid first day. Looking forward to day-2 of the Basic PIO!

@rusnivek

To my fellow Americans….Happy 4th of July! #2018

To my fellow Americans….Happy 4th of July!!!

Cleveland, Ohio - 4th of July!

Cleveland, Ohio – 4th of July!

Here’s a few easy preparedness tips from the team at FEMA.

  • Leave the fireworks to the pros.
  • Keep children & pets at least 3 ft from grills & campfires.
  • Drink plenty of water – even if you don’t feel thirsty.
  • Check in on friends, family, & neighbors who don’t air conditioning.

And for those who are stuck inside/have to work, here’s a few fun option for you.

Maybe NYC is better?

No? How about Chicago?

Well, whatever you do, just keep it real safe everyone.

Happiest birthday to the greatest country in the world. #USA

America the beautiful.

@rusnivek

 

Keep everyone safe in #Cleveland

Summer is here…so friendly reminder: Keep everyone safe.

And for those following along on the breaking news story today, pay close attention to this line: “A final meeting happened yesterday morning where the undercover agent and Pitts had a lengthy conversation — Pitts indicated his desire to participate in a terrorist attack on July, and his desire to kill military members and others.”

Be vigilant peeps.

Just to reiterate: FBI has the lead on all domestic terrorism issues.

@rusnivek

Teaching moment for PIOs to news media

Let’s discuss this…because this news station/reporter could have made better decisions.

 

Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.

Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.

And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.

PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.

To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.

Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.

Kudos to Newburgh Heights Police Department (located in NE Ohio).

IMHO: Yikes.

@rusnviek

Game 4 of the 2018 NBA Finals

Starting game-4 of the 2018 NBA Finals in Cleveland, Ohio-

That’s right, let’s get some IAP action on for the Cleveland Cavaliers vs the Golden State Warriors!

Like all good Emergency Management actions – all briefings done and documents like the comprehensive IAP helps bring everyone together on the same operational plan.

As field PIOs, we are out and about during the game.

Half time inside FanFest was quite busy.

Lots of interesting people out and about.

Glad to see so many Cleveland Cavaliers’ fans out here to support the home team.

Even ran into a few media folks from California as well as locals who were out supporting the teams too.

Sur and Livingston

Sur and Livingston

In the end, the final outcome of the game was not so fun…

…but incredibly proud to work with so many all-hazards partners in public safety for the end of the 2018 NBA Finals.

Glad to be supporting solid professionals.

Bob, dance us out of the EOC will ya?!?

See you in 2019!

@rusnivek