Teaching moment for PIOs to news media

Let’s discuss this…because this news station/reporter could have made better decisions.

 

Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.

Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.

And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.

PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.

To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.

Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.

Kudos to Newburgh Heights Police Department (located in NE Ohio).

IMHO: Yikes.

@rusnviek

15 years ago, things were a bit different

15 years ago. Things were a bit different.

626MB on the go w/ Joe Mag

626MB departing with Lead Pilot Joe Mag

Hey Kelly, did you know, I’m still being called “Kaito”?

Kelly and Kaito

Kelly and Kaito

While some of our uniforms or missions or jobs have changed, we will never forget.

Glad to have you around Joe P.

Miss you Bill and Kel.

@rusnivek

How good is your selfie game?

How good is your selfie game?

SelfieOnFleek

@rusnviek at the White House #SURINDC

Me? My selfie game is on fleek.

Look closely. Yep-that’s a selfie of a selfie. Boom.

Your welcome Pascal.

Additionally, Live with Kelly and Michael deemed this the “Summer Selfie” season complete with random Jersey bikini girls dancing. Yikes.

LATEST-SUMMER_SELFIE

But yes Pascal is right, safety first! Reference this foreign selfie-safety info page.

Safety tip: Practice safe selfies. #SafetySur

@rusnivek

Before and after #SOTU – Make sure to Instagram it

Back in January 2015, the President made a speech – #SOTU (State of the Union).

POUTS’ quote was “Good luck Captain. Make sure to Instagram it.”


And on January 20, 2015, Commander Kelly’s Instagram account looked like this.


@STATIONCDRKELLY’s Instagram game =  *cricket*   *cricket*   *cricket*.

Aaaaand getting called out by the boss on national TV is…er….rough. Woof!

So as a quick follow up to the NASA program, it appears that Astronaut Scott Kelly has stepped up his Gram game and is regularly posting some really neat content.


Postings include selfies too. Not bad because in space, there are not a bunch of people standing around to take pictures.

@rusnivek