Where is @rusnivek?

Emergency Management, Emergency Services, & Disaster Spox

Reporting live from the ABC7 studios in downtown Chicago!

Posted on December 15, 2018 by rusnivek

Good afternoon from the floor of the ABC7 studio here in Chicago!

A much more compact location, ABC7 does an excellent job in maximizing space in their main studio area.

Also got a chance to chat w/ a few reporters in the bullpen as we took the time to see how the TV magic (aka sausage) is made.

It was satisfying to see all the TVs and monitors in one of the control rooms. Soooooo many buttons to push….

I doubt they would let me touch anything in here.

It honestly intrigues me…isn’t the news room kinda similar to the EOC? Desk assignment is kinda like the Operations Section Chief (OSC) right?

As an example, the OSC assigns tasks to the single resources (reporters aka MMJs) and then they do stuff. The desk assignment editors listen and find out what’s going on around the area (aka situational awareness) right?

Then they send the appropriate amount of resources needed to cover their story. DUH! It IS a good example of ICS. And you know I was closely looking at what they were watching and listen into right?

Obvs!

Special thanks to the entire team at ABC7 for the tour of their crib! Great to see so many different pros at work and major kudos to those who take the time to create a great story and maintain the integrity of a journalist.

Looking forward to working together!

@rusnivek

FEMA OEMA G0291: Joint Information Center/System class at the Cleveland EOC! #PIO

Posted on October 26, 2018 by rusnivek

Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!

So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!

Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.

Great experiences to share with out new PIOs!

Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.

Now go forth, and use your new PIO skillz for good!

Also, yeah.

@rusnivek

Day-2 of the FEMA OEMA G0290: Basic #PIO at Cleveland EOC

Posted on October 25, 2018 by rusnivek

Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!

Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.

In a heartbeat, I’d work for Erica any day in the JIC.

Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.

Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.

After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.

Fox8: Jennifer Steer (@jensteer)

WOIO-19: Chris Tanaka (@Chris_Tanaka)

WEWS-5: Homa Bash Ball (@HomaBashWEWS)

WKYC-3: Barry Wolf (@photowolfTV)

Cleveland PlainDealer: Ginger Christ (@GChristCLE)

These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.

Solid!

These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.

Proud to see new relationships and transparency with all parties involved.

Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.

I can’t begin to tell you how happy I am to see this kind of action happening in class.

Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!

Yeah yeah, I’ll get off the soapbox now.

But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…

Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.

After the media panel left, we reviewed all of our on camera interviews.

Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.

To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!

Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.

Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!

@rusnivek

Teaching moment for PIOs to news media

Posted on June 29, 2018 by rusnivek

Let’s discuss this…because this news station/reporter could have made better decisions.

Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.

Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.

And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.

PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.

To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.

Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.

Kudos to Newburgh Heights Police Department (located in NE Ohio).

IMHO: Yikes.

@rusnviek

Sunday #PIO interviews for ABC Local 10 News in the Keys

Posted on September 24, 2017 by rusnivek

Sunday is a packed day of media interviews!!

Hosting news crews from all over Florida here in Branch V isn’t easy esp when you are the only PIO assigned to the Division A. But yo – you gotta make magic happen.

Great to have news agencies that want to report the right story.

Glad to have my friends from ABC News10 in town.

@rusnivek

Videos from Acting Secretary Elaine Duke and Florida Governor Rick Scott on Disaster Response Recovery for Florida Keys

Posted on September 21, 2017 by rusnivek

Here are just a few of the packages from both sides of the production house from my visit with the US Department of Homeland Security Acting Secretary Elaine Duke, Florida Governor Rick Scott, FEMA Federal Coordinating Officer (FCO) Willie Nunn, and other key leadership and dignitaries supporting the rescue/recovery operations.

Here’s the video from FEMA.

Here’s the video from ABC affiliate WPLG 10News out of Miami.

https://cdnapisec.kaltura.com/p/2031101/sp/203110100/embedIframeJs/uiconf_id/36218821/partner_id/2031101?iframeembed=true&playerId=media-preview_0_0_68qwxcn1&entry_id=0_68qwxcn1&flashvars%5BstreamerType%5D=auto

Here’s the FacebookLife from Monroe County’s PIO.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMonroeCountyFLBOCC%2Fvideos%2F1607830549261448%2F&show_text=0&width=560

Working the magic to help promote Response and Recovery efforts here in the Keys – #KeysRecovery!

@rusnivek

Showcasing some of the specialty teams in play for the upcoming RNC #RNCINFO

Posted on July 15, 2016 by rusnivek

Press event yesterday morning to showcase all the equipment and teams that could be utilized and deployed out for next week’s Republican National Convention (RNC) in Cleveland.

Cleveland Police Sgt Jen Ciaccia lead the effort that started at 0600.

After events in Dallas, the bomb robot was of great interest to everyone.

If you take the time to understand the technology, this is an invaluable piece of equipment to any police department.

Some reporters wanted to try to wear the Explosive Ordinance Disposal (EOD) suits.

NBC Nightly News Correspondent Jacob Rascon even hoped on the Mounted Unit to see what it was like to ride above the crowds.

Nice guy.

Don’t worry, Cleveland Police’s Mounted Unit doesn’t j-walk…

…like you, they use the cross walk.

Bike patrol officers from across the state including Blue Ash Police and Akron Police were out running training throughout the city.

It’s great to have so many law enforcement agencies working together to ensure safety for all participants.

Additionally, lots of pros working behind the scenes making magic happen.

Proud to have a so many Public Information Officers (PIOs) working together in the Cleveland Joint Information Center (JIC).

Looking forward to more fun tomorrow.

And yes, it’s t-minus 3 days…

@rusnivek

2016 South Carolina Business Disaster Recovery Symposium – final thoughts and thanks

Posted on February 6, 2016 by rusnivek

Last week, I had the chance to present in front of the leaders of South Carolina in Myrtle Beach at the 2016 South Carolina Business Disaster Recovery Symposium.

It was a packed house! (Photo credit: A. Hardin)

It is outstanding to see everyone, especially private industry building partnerships with governmental agencies. I talked a ton about the use of social media and communications.

Just me, standing on chairs dancing away.

Of course all the news media was there too…

WMBF News (NBC Affiliate)

PIO interview skills in 3…2…1…

“We must work in tandem with our partners in public safety…” (Photo credit: A. Hardin)

And the reporter?

Trust me, the WPDE (ABC affiliate) News reporter Liz Cooper was hilarious. (Photo credit: A. Hardin)

At this Symposium, not only were they talking about preparedness…

Gahhhh, I love preparedness! My favorite month is……. (Photo credit: A. Hardin)

…we talked a ton about response and RECOVERY!

Because it isn’t as sexy, the recovery phase in Emergency Management does not have the same visibility when compared to the Preparedness phase or the Response phase. So this symposium is a perfect opportunity to showcase some messaging and how communications needs to be an integral part of any government or private business during recovery.