Contingency plan for Big Pine Key Post office

Found out the US Post office in Big Pine Key was obliterated.  Deemed unfit for operations as the entire structure was condemned.


So the USPS continuity plan? Setup a field post office.


It is critical for disaster survivors to get mail.

Again, helping a community return to normalcy is incredibly important.

@rusnivek

Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

17-001: A Shake That Never Happened #PIO #Safety #SocialMedia

17-001: A Shake That Never Happened
Agency: US Geological Survey (USGS) Topic(s):      Error message / human error
Date: 06-23-17 Platform:      Twitter/Email

Sometimes, US Geological Survey (USGS) computers have 6.8 sized hiccups which automatically pushed out info this past Wednesday. This caused serious concern as numerous Emergency Management professionals and PIOs desperately searched to verify information on any earthquake in California. None was to be found on Wednesday June 21, 2017.

As you can see, the date listed in the email notification isn’t consistent with Wednesday’s date as well as the time stamp of publication.

Even worse was the 140-character tweet with even less text/info that initially went out to their 679K followers (@USGS). With the magnitude and epicenter location in a well populated area (Santa Barbara CA), it is crucial that we have multiple sources to verify critical information.

As humans, our attention span has shortened. (SQUIRREL!) Likely thousands misread the initial date/time listed on the email. Even less took the time to click the link in the tweet.

USGS noticed the error and posted this explanation of the errand info. Emails were sent to explain the deleted event.

Obviously more than 140 characters, they screen shot a typed response and posted the image to twitter referencing their errant tweet. The USGS used this tactic to get more information and characters into an otherwise short 140-character tweet.

Whether computer or human error, fessing up to an error on social media is embarrassing. However, the ramifications of arbitrarily deleting info without prior public notification will gander your agency a rash of criticism from the most loyal of followers. Government agencies should strive to foster trust and transparency with all of their constituency. Not to mention, deletion of your posts must match your agency’s policy/procedure or SOP/SOG.

Three important tips to consider if an agency posts something weird:

  1. Trust, but verify information. Trust your social media intuition.
  2. Correlate data from various sources to make an informed decision for ongoing operations.
  3. Admit your mistakes. It happens. Human error is a thing.

Mistakes happen, but how you recover will either make you a hero or a zero. Maximize your efforts on social media including screenshots of your more-than-140-character-response.

Time is short, so tweet / email correct stuff!

@rusnivek

****Or download the one-pager here: AShakeThatNeverHappened-Safety-PIO-SM-17-001***

Maybe watch a quick video from USA Today

During an emergency, amplify official information

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.


Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Are you violating Facebook’s Terms of Service? Safety-PIO-SM-15-004

15-004: Are you violating Facebook’s Terms of Service?
Agency: Various public safety agencies Topic(s):         Facebook organization page
Date: 07-31-15 Platform:        Facebook

Facebook has a wide audience and many public safety agencies have taken to Facebook to promote their efforts. However, many agencies have created the wrong type of account on Facebook.

IMG_9437

By creating your agency’s page as a person on Facebook, you are violating Facebook’s terms of service. And if you are going to ask, Facebook administration has the right to immediately delete everything. Yikes.

By registering your agency as an ORGANIZATIONAL PAGE, you can take advantage of Facebook’s analytics. This information is incredibly valuable as you evaluate who, what, at what time, and most importantly the how and why they are searching/visiting your agency’s organizational page.

IMG_9433 IMG_9434 IMG_9435 IMG_9436 IMG_9439 IMG_9440

Facebook readily asks if you know people and displays their basic account information. Facebook’s goal is to increase your networks by showcasing people that are similar to you. If you happen to see one of your neighboring public safety agencies who may have incorrectly registered a Facebook personal account, take the time to inform them on changing their account from a personal page to an organizational page.

Likes? As an organization, can I like other pages? Yes, as an organizational page, you can like other agencies too. Through Facebook likes, you can showcase to your trusted network of similar public safety agencies.

Remember, social media is about how you can amplify your networks and positively engage your constituents. We are constantly strengthening our relationships with similar groups – all in the name of safety.

Look, we all need to be good stewards of our public safety brand. All Emergency Support Functions (ESFs) need to constantly support each other and help agencies who need some social media guidance.

By double checking your agency and your partner agencies.

  1. You can be compliant with Facebook’s Terms of Service agreement.
  2. You can ascertain detailed visitor demographics free from Facebook’s organizational analytical information.

Time is valuable, so post good stuff.

@rusnivek

To download the one-pager, click on the link here: Safety-PIO-SM-15-004-PersonalOrOrganizationalOnFacebook

 

 

 

 

 

 

YikYak now allows pictures! VoteUp right?

Breaking news: YikYak now allows pictures!

YikYak

For those that have not used it, YikYak is a social media mobile app on iOS and Android that allows people to anonymously create and view posts (aka Yaks) within a close proximity of the user. The Yaks that are posted can be voted up or down by other users which will propel them higher on the list of conversational threads. Many college and local high school kids are using this app as a virtual/digital message/corkboard.

Soooooo, is that a good thing or bad thing?

  • Good because pictures always help enhance information gathering.
  • Bad because…well…it’s anonymous pictures.
  • Bad because it’s anonymous.
  • Bad because it’s proximity…which means in order to use YikYak, you have to be close.

I bet you are thinking YikYak is all just fun petty stuff. But before you think it’s all just a playful game, think about the potential of menacing/bullying. Now think about it from the law enforcement side where we need to track anonymously posted information for evidence.

Ride the Yak.

Time is valuable, so Yak good stuff.

@rusnivek

640 Insta -> 1080 Insta #Instagram

Instagram just announced that it will go from 640×640 picture posts now to 1080 x 1080 picture posts.

This is most likely attributed to mobile hardware improvements since 2010 and camera phones now take excellent pictures. So to meet the new uploads and higher quality standards, Instagram changed their programming to allow users to include more.

So what does all that gobbledygook actually mean for the Instagrammer?

Before you could only post this type of image with marginal clarity (640 resolution).

IMG_0288a

Now, you can post this with better quality and better clarity (1080 resolution).

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Bigger picture at a standard 1080 resolution, better clarity, and a much better story platform for your audience.

Picture border? Still square.

Time is short, so Gram good stuff.

@rusnivek