Everyone’s talking about PokemonGo #PG

So far, this is making me feel guilty for abandoning my Second Life personna and my Tomagochi I got as a gift.

 

Pokemon Go is a free-to-play, GPS based augmented reality mobile game developed by Niantic for iOS and Android devices. It was initially released in July 2016. The game allows players to capture, battle, and train virtual Pokemon who appear throughout the real world. Although the game is free-to-play, it supports in-app purchases. (Wikipedia)

 
Keep in mind, I did not grow up with Pokémon so I don’t think I have quite the attraction/ nostalgia to this game compared to others in the Nintendo targeted 19-34 age bracket.

 

However, this does show an interesting market shift as virtual reality aka augmented reality starts to integrate into our digital platforms seamlessly through social media. Oh yeah, the geolocation piece of this #gamification is total icing on the cake too. 

Be safe and don’t get “lured” into something bad.

@rusnivek

YikYak now allows pictures! VoteUp right?

Breaking news: YikYak now allows pictures!

YikYak

For those that have not used it, YikYak is a social media mobile app on iOS and Android that allows people to anonymously create and view posts (aka Yaks) within a close proximity of the user. The Yaks that are posted can be voted up or down by other users which will propel them higher on the list of conversational threads. Many college and local high school kids are using this app as a virtual/digital message/corkboard.

Soooooo, is that a good thing or bad thing?

  • Good because pictures always help enhance information gathering.
  • Bad because…well…it’s anonymous pictures.
  • Bad because it’s anonymous.
  • Bad because it’s proximity…which means in order to use YikYak, you have to be close.

I bet you are thinking YikYak is all just fun petty stuff. But before you think it’s all just a playful game, think about the potential of menacing/bullying. Now think about it from the law enforcement side where we need to track anonymously posted information for evidence.

Ride the Yak.

Time is valuable, so Yak good stuff.

@rusnivek

Twitter is now tracking all other apps too! Freaked out?

So…this just happened to me.

IMG_2361

Twitter will now track the activities from all your OTHER apps on your smart phone/tablet.

That’s right, Twitter will use:

  • your FourSquare/Swarm geolocation data to target you for ads.
  • your pictures to see what you take pictures of to target you for ads.
  • your songs to see what music you listen to so they can target you for ads
  • your Instagram photos to see who likes them so they can target ads to them.
  • your airlines apps so they can serve you targeted ads on your flights
  • your phone calls to see who/where you call so they can target ads to you/them.

You get the idea.

Yeowza Twitter.

From Twitter’s EULA: “…collecting and occasionally updating the list of apps installed on your mobile device so we can deliver tailored content that you might be interested in.”

Creeped out? You know you can disable this feature through the Twitter app’s settings menu. Depending on the iOS:

  • For iOS device users: disable this through setting —> account -> privacy -> Tailor Twitter based on my apps.
  • For Android users: settings -> account -> other ->Tailor Twitter based on my apps.

I get that Twitter would like to collect data with what I do using in the Twitter app. In fact, I expect it. However, I am a bit uncomfortable with Twitter collecting info from various other apps.

Not cool Twitter. Way to be that creepy Uncle.

@rusnivek