#MediaMinutes interview w/ RTV6 Paris Lewbel

As part of our ongoing efforts to help enhance the skills of the PIO across the country, here’s another #MediaMinutes interview w/ RTV6 Paris Lewbel!

For more information on Paris-

@Twitter: https://twitter.com/PLewbel

@Instagram: https://www.instagram.com/plewbel/

@Facebook: https://www.facebook.com/paris.lewbel

Happy Monday everyone!

@rusnivek

Debris Management with MassEMA

Despite not wearing pink today, we got a solid start to a great response and recovery course here in Massachusetts today.

Great introduction to the DHS/FEMA/NDPTC Debris Management Planning class. Outstanding to work with the Emergency Management Pros again from MassEMA and FEMA Region 1.

Glad to share the same mission and goals as the MassDEP, all agencies need to work together as we decrease our response times in a disaster.

Often times, people believe Debris Management is only for recovery. It isn’t. Debris Management starts in the response phase with local public works resources supporting Fire, EMS, and Police in their initial response.

Yes that’s right, response phase.

Even more surprising is that public works pros (ESF-3) are an integral part of any response plan and should be included as agencies enhance their disaster plans.

Funding is often a challenge as agencies continue to struggle w/ funding and maintaining resources for public works. But sharing ideas and resources could help mitigate deficiencies and increase capabilities for our partners in ESF-03.

As we continue to facilitate good conversation, we often talk about burn rates and projections to ensure that we are consistently bringing in resources to any disaster to best serve the communities that are affected.

We get laser focused on our top-3 primary response agencies from Fire, EMS, and Police. However, Emergency Management Professionals will tell you that we should include more into our preparedness and response phase to better serve our communities.

Coordination will enhance

  • Asset allocation
  • Response priorities
  • Critical access
  • Reduce costs and burn rates
  • Operational coordination

These points are critical as communities deal with the initial hit of any disaster.

So no matter large or small, urban or rural, or even rich or poor – any community is vulnerable. Proper planning will help reduce the risk so that we can continue to serve those survivors who need it the most.

Also, glad to see participants getting a lot out of class and instructor enthusiasm on the importance of this Emergency Management topic.

I’d encourage you to look at your Emergency Operations Plan (EOP) and realistically look at the response from Public works as they are truly a partner in our preparedness, response, and recovery of any big event or disaster.

@rusnivek

2019 National Preparedness Symposium (Day-1)

Early morning start to this Tuesday waiting for clearance from tower.

But before you know it, we are off heading 150 to the 2019 National Preparedness Symposium!

Awwwww yeah, training & exercises and all the FEMA peeps in one place here at the Center for Domestic Preparedness in Alabama!

Started off with a talk from the National Integration Center on the new National Response Framework and Community Lifelines.

Chad walked us through soooooo many programs that Doc talked about previously. Glad to see his work has carried through to inspire a new generation of Emergency Managers.

Continued with spirited discussion from my friends at FEMA EMI on the ongoing efforts for the Emergency Management Professional Program.

Lots of recs on what to take and complete as they could (hint hint) require this for EMPG grant funding employees. Yes that’s right, they can mandate these courses to qualify for grant funds.

So yeah, I’d suggest you get on those courses right away.

Then we hopped deep into a FEMA Region 5 meeting w/ our partners from Ohio, Indiana, Minnesota, Michigan, Wisconsin, and of course Illinois. Overview of exercises “Basically, June is going to be insane.”

Grrrrreat.

Then, it happened. One of the Training & Exercise Managers called me out as “The Legend! We have a picture of you on our wall!”

Me: Blush

Joliet Fire Deputy Fire Chief gave us the biggest shoutout as they said to the entire region “Did you know DuPage trained all the Aurora Police PIOs? Their first day of the job was the day they had that shooting.”

Either way, it was good to report out for DuPage County OHSEM and their significant efforts in training for all provides from across Illinois.

And of course got a chance to see a few familiar faces in the crowd from Rhode Island, Vermont, Texas, California, Washington, Oregon, Nevada, Tennessee, New York, Kentucky, Louisiana, and of course Illinois.

Great to catch up to FEMA Region 8 James Taylor who served as my Disaster Recovery Center Manager during Hurricane Irma for the Florida Keys.

Glad to hear he is doing well.

Proud to see soooooooo many old disaster friends too.

Looking forward to hearing from Acting Administrator Pete Gaynor tomorrow morning as he will surely touch on our strategic mission objectives as well as building out a culture of preparedness.

Follow the hashtag used: #NPS19

Reporting live from the CDP….

@rusnivek

Forming the proverbial PIO Voltron for today’s FEMA JIC/JIS course

And now starting the FEMA JIC/JIS Course with our class here at the Defiance County EMA Emergency Operations Center.

And yes, if you’ve been in a JIC/JIS class w/ me before, you know I talk about Voltron. In the FEMA Basic PIO Course, we teach you to be an individual PIO and function with limited options…however, the JIC/JIS course allows you to join forces with other PIOs and work the magic despite being from different backgrounds and different factions for the emergency or disaster. That’s right-we can all get along in the JIC.

Starting out the day with a cold reality check on expectations and capabilities as we assess our options and ready our agencies for disasters. It would be a good idea to have a clear understanding of the situation and build from there.

Additionally, we bring our all-hazards partners into the fold. Here’s Sister Michael Marie talking about the complexities of what appears as a simple emergency that could quite result in bringing soooooooooooooooooooooo many partners to respond to this typical emergency.

Drawing too simple for you?

You need more description?

NO SOUP FOR YOU!

The whole point of the exercise is to get your mind thinking about various options as well as partners to call early as likely, they have a dog in the fight to help any affected community recover from any disaster.

Look, it’s more than Fire, Police, and EMS – it’s the #WholeCommunity to build a culture of preparedness.

Proud of every single one of these participants as everyone walked away with a new understanding and respect for the PIO. While some have been on TV before w/ a few interviews, all of them realize the dangers of an unprepared interviewee.

Looking forward to working with all of you on the next big one. And just think…in the midst of a disaster, you just might see these two smiling faces.

Now, go forth and use your new PIO powers for good!

@rusnivek

Day-2 of the FEMA Basic Public Information Officer course here at Defiance County EMA

Day-2 of the FEMA OEMA Basic Public Information Officer course here at Defiance County EMA.

As we start to expand the roles of the PIO, we gotta talk about social media and the impact it has on our every day tasks representing our brand…aka our agency.

Like all info on social media, there’s a ton of things to cover and we won’t be able to talk about ALL platforms. But we can talk about the primary ones that make a difference for any public safety agency.

Also a good time to share one thoughts with you too:

“I don’t care how many followers you have, I care about how you engage all of the followers you do have.” – @rusnivek

Much like Shania Twain, the volume of followers don’t impress me much. What makes a really good social media-er, is how that agency engages with their followers they do have.

I often get asked about in class mock interviews. We still do them as they are incredibly important for participants in a safe learning environment.

But ask any of my participants. They will tell you that it’s pretty real.

Additionally, how I facilitate that part of class nurtures and allows for self-reflection amongst all participants. This ain’t my first rodeo. My peeps are good as we prep them for a really bad day.

Mock press conferences allow our participants to put together a few skills they learned just yesterday.

Just like real press conferences, mock reporters are able to ask questions and test some techniques on running a successful press conference.

The best part?

Participants worked it like pros and did an excellent job in running the pressers! NOOICE!!!!!

Great teamwork and collaboration with everyone here. Strong support network, solid coordination, and nice weather – always a winner!

Proud of the work from everyone in class today.

I’m totes looking forward to tomorrow’s course – FEMA JIC/JIS Course

@rusnivek

FEMA Basic PIO Course here at Defiance County EMA

It’s just another Manic Monday as we start another FEMA OEMA Basic PIO Course here at Defiance County Emergency Management Agency (Ohio). Cue the Guns n Roses intro music!

Not going to lie, all signs point to a large contingent from our law enforcement community here today.

Lots of new PIOs in the audience today as we try to share the good word from so many agencies. Almost every ESF is represented!

All-hazards coolio on Monday!

As an added instructor bonus, we get a chance to see what campaigns that Ohio EMA has worked for previous outreach activities in Ohio. Hi Nancy!!!!!

My lunch time views include a few red fire trucks.

Ahhhhh, I feel better now.

And in classic fashion, we are most definitely doing on-camera interviews.

While seemingly insignificant, this is the part of the class that participants find is the most valuable for their ongoing career.

Me? I’d rather you have that experience and training and never use it vs never having that training and then being thrown to the wolves in a crisis or emergency.

Train like you fight right?

Reporting live from the EOC as I ask those challenging media-esque questions…

@rusnivek

Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek