Great training resource discussion with the State of Maryland EMA

I stopped by the State of Maryland’s Emergency Management Agency and EOC.


I had a chance to sit down with Executive Director Russell Strickland and talk about various Training & Exercise plans including a few ways to enhance their plans. Also caught up with the famous Doc Lumpkins!


Yep, that’s our classic pose. It’s the same pose as the EMI conference, White House Disaster Day, NEMA Conference, etc….

Obv we all had to have a quick meeting with City of St. Louis EMA Sarah Gambling-Luig.


#FlatSarah had to go to another meeting concerning #CityHallSelfie so the rest of us stayed to plan for upcoming classes.

Great discussion on various aspects of social media focusing on gathering information for tactical operation for SA/COP. Emily and Ed provided some great insight to upcoming plans for Maryland. Additionally, we also had a chance to chat about ready deployable PIOs to field tactical operations, Joint Information Centers (JICs), Incident Management Teams (IMTs), and increasing SA/COP for State of Maryland.


Looking forward to more PIO involvement with my Maryland peeps!

@rusnivek

Social media and a solar eclipse with my new peeps at Prince George County

Outstanding day yesterday with my Prince George County Emergency Operations Center!

Great new facility to teach and learn. We kicked off our morning with telling our class that they could tweet, FB post, Gram, etc….all DURING class time. And within a few seconds, this happened.

Photo Credit: K-ray-a

It’s always a fun time when you are in class w/ me.

We also had a few celebrity PIOs in the audience like the famous Prince George County Fire PIO Mark Brady. #famous

@rusnivek and @PGFDPIO

As you know, he also teaches at EMI in the Advanced PIO Course.

Since everyone was hyped up for the solar eclipse, we built a break around the maximum viewing time…and yes, we all wore NASA approved safety glasses to view.

Photo Credit: Doug Walton

I might have been too excited and tried to teach with them on. Unless you are looking at the sun, you can’t see anything. NASA approved indeed!

Great class and outstanding new partnerships from everyone who attended our social media class. Mahalos to everyone!

Photo Credit: Prince George County (MD)

Now go forth and use your social media powers for good!

@rusnivek

 

 

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Supporting infrastructure today #NEORSD

Slight change of PIO plans today as I was initially assigned to ESF-13 (Law Enforcement) – I have been reallocated to support infrastructure.

So today, I spent some time with the NorthEast Ohio Regional Sewer District, their PIO/Outreach team, and WallyWaterDrop.

WallyWaterDrop and Jessica from NEORSD sharing important safety tips and stickers with everyone..

Great outreach event with Parent Magazine and with so many from our local area.

Also had a chance to pop a quick Periscope live video too.

Nice work Jen Elting!

Here’s a behind the scenes action shot (aka “making the magic happen”).

PIOs in action! (L to R: K. Sur, WallyWaterDrop, and J. Elting) PC: Chief J. Brewington

Great day to support our partners in public safety esp our PIO pros at NEORSD are an invaluable resource.

Fortunately, there was a Starbucks close by…so you know. #hydration

PIO + Coffee = Happy! PC: Chief J. Brewington

Reporting live with some Starbucks…

@rusnivek

Is it fate that you hate to date on this app?

During class, I talk a bunch about different apps and various ways to use them. Some of them are straight forward-use the app as designed. Others I unconventionally use them to support our operations. And in many cases, we can use social driven apps to our advantage. However, this one is a bit different.

Did you know there’s an app that you can input your dislikes or things you despise and the app will match you to a person that has similar dislikes as you?


It’s called Hater.

#OMFG

It is nice that app development has respected the opposite ends of the social dating spectrum. But it would be interesting to poll data from this app to better understand your target demographic. Not only likes/super likes, but also hates. (Swipe down for hates?)

For the record, I have not downloaded this app.

@rusnivek

Day-2 of FEMA Basic Public Information Officer Program

Day-2 of FEMA’s Basic Public Information Officer Couse started out with reviews of all crisis interviews.


Collaborating on communications tactics with various agencies allows PIOs to craft the right message – esp in a disaster.


Erica had a chance to share JIC efforts from the Republican National Convention.


And you know I shared some tactics and tips on ascertaining open source info utilizing geolocation/metadata during a National Special Security Event. I also chatted briefly about tools field PIOs should use when deployed out.


After lunch we were fortunate enough to hear from a great panel discussion: Indiana State Police Sgt. John Perrine, the Information Officer for central Indiana and RTV6’s Investigative reporter Paris Lewbel.


Both panelists candidly shared information with everyone attending.


Side note: Sgt John Perrine is the brains behind the truly viral PSA hit on vehicles turn signals. Check it out here.

Great to work with so many pros today.

@rusnivek