Big cameras vs phones?

Sunday reflection – just some quick screen shots of the ongoing press conferences from the back on the rotorwing aircraft crash in CA. Take a look.

Do you see it?

Count how many phones vs big cameras.

Amazing to see the change in technology as we move from

My PIO observations

  • Try your best to make room for those reporters w/ phones only. Obviously, they can’t pool, so maybe a stand for video.
  • Media should be considerate of the notification of next of kin. Loved ones should NEVER find out of death from media reports.
  • Malt boxes are nice for secure locations, but likely in an outside field setup (like this one), it might not be possible.
  • At the close of the presser, clearly state the time of the next press conference so that media will have a good idea what info will be delivered and of your partners on what to prepare.
  • In the mass/swarm of the location, consideration to elevate your primary talent. If that’s not possible, perhaps give them some room around the podium to deliver message.

Good work on an undoubtedly difficult incident.

@rusnivek

 

FEMA OEMA Basic PIO Day-2 in Lake County’s EOC

Day-2 of the FEMA OEMA Basic Public Information Officer courses. Back at it for the morning sunshine in the Emergency Operations Center (EOC) here in Lake County.

Loving how they still have the nod to the older Civil Defense logos here.  

Steve opted for a faster pace today so he blew through Palumbo Plastics scenario.

After walking through a few tabletop exercises, we shifted into the classroom review of all PIO on-camera interviews. Legit on camera interviews.

The realistic scenario has been shared hundreds if not thousands of times. All of which point to crisis comms, PIOs sharing (or not sharing) information and how they can improve their on camera presence to their audiences through spoken word and non-verbal cues. Pretty much the hallmark of any PIO on camera.

In the mix, Steve shared his EMAC deployment w/ to South Carolina for Hurricane Florence.

Another outstanding day in Lake County as our participants are fully engaged in another class. Looking forward tomorrow with great engagement for the JIC/JIS class.

@rusnivek

Quick chat with FEMA Deputy Administrator Dan Kaniewski

I was fortunate this week to sit down this week with FEMA Deputy Administrator for Resilience Dan Kaniewski at FEMA HQ.

Dan’s efforts across the country has helped pushed the importance of preparedness and strength for any community. With regular talks on flood insurance and hazard mitigation, his ability to bring pre-disaster planning to the forefront has been solid as we continue to help many communities better prepare for any disaster or emergency.

Dan’s hard fought efforts is not only with government agencies, but various partners in the public and private sector too. The importance of their efforts will only help better their community when disaster strikes.

Glad to see our top brass pushing for more preparedness every single day too.

Reporting live from FEMA HQ…Happy Aloha Friday peeps!

@rusnivek

Day-2 of the FEMA Basic PIO Course here in KY

Day-2 of the FEMA Basic Public Information Officer Course here.

Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.

Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.

Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.

And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!

As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.

With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.

By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.

As PIOs, we are beholden to so many audiences.

  • Public
  • Media
  • Leadership
  • Our internal teams.

At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.

Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.

Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.

Looking forward to tomorrow’s FEMA JIC/JIS course!

Reporting live from the EOC….

@rusnviek