So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!
Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249
Day-2 of the FEMA Basic Public Information Officer Course here.
Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.
Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.
Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.
And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!
As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.
With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.
By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.
As PIOs, we are beholden to so many audiences.
At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.
Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.
Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.
Looking forward to tomorrow’s FEMA JIC/JIS course!
Reporting live from the EOC….
Morning start to the FEMA Basic Public Information Officer course at the Public Safety Operations Center (PSOC)
Welcome and good morning by Mr. JB himself!
Packed house with multiple disciplines represented from Fire, EMS, Police, Emergency Management, ESF-12, higher education, Search and Rescue, Coroners Office, etc…
Like a good Emergency Manager, I found the EOC.
They have soooo many tools and toys to play with!
As all FEMA Basic PIO courses, we are staunch advocates of putting all participants in front of the camera. No matter what kind of experience level or years in the position, you can always learn by practicing your skills in front of others.
We typically hear complaints.
Blah blah blah. But the reality of the situation is….IT HAPPENS LIKE THAT IN REAL LIFE!!!!!!!!
So yeah, we want to train like you fight.
For those that were wondering “Has this ever happened before?” Yes.
Looking forward to tomorrow day-2 with our news media panel, interview reviews, and focus on social media.
As part of our ongoing efforts to help enhance the skills of the PIO across the country, here’s another #MediaMinutes interview w/ RTV6 Paris Lewbel!
For more information on Paris-
Happy Monday everyone!
An incredible Wednesday as we continue our efforts to collaborate here at the 2019 National Preparedness Symposium.
I chatted with Acting FEMA Administrator Pete Gaynor on the importance of continuing to build a culture of preparedness and how it is so critical to our audiences.
Super nice guy.
He then popped the morning plenary session to the entire conference and FEMA employees. Huge discussion on our strategic plan and then a few things in his role as a state director he wished he had when he started at FEMA.
Solid insight from the top at FEMA. Nice guy.
Lots of afternoon sessions including one with the National Disaster Preparedness Consortium (NDPC).
Great discussion amongst participants including
After the NDPC panel discussion was over, I quickly moved a few rooms over to check out a worthwhile discussion on the I–35 bridge and failing infrastructure. Also had some discussion about structural assessments.
Glad to be having ongoing discussions to maintain our critical access points in many cities across the US.
Then it was time to present my course: Social Media in Emergency Management. Woohoo!!!!
Glad to be sharing the knowledge with providers from across the country.
Engaged audience including a few questions on engagement as well as OSINT gathering and augmented reality. Great to peek the interest and maybe MAYBE be that catalyst for change with our industry.
Shout out to Bronlea the n00b as this was her first trip to the Center for Domestic Preparedness!
Looking forward to tomorrow’s FIT class with FEMA Director John Allen.
Reporting live with all the HQ peeps hanging in FEMA Region 4…
And now starting the FEMA JIC/JIS Course with our class here at the Defiance County EMA Emergency Operations Center.
And yes, if you’ve been in a JIC/JIS class w/ me before, you know I talk about Voltron. In the FEMA Basic PIO Course, we teach you to be an individual PIO and function with limited options…however, the JIC/JIS course allows you to join forces with other PIOs and work the magic despite being from different backgrounds and different factions for the emergency or disaster. That’s right-we can all get along in the JIC.
Starting out the day with a cold reality check on expectations and capabilities as we assess our options and ready our agencies for disasters. It would be a good idea to have a clear understanding of the situation and build from there.
Additionally, we bring our all-hazards partners into the fold. Here’s Sister Michael Marie talking about the complexities of what appears as a simple emergency that could quite result in bringing soooooooooooooooooooooo many partners to respond to this typical emergency.
Drawing too simple for you?
You need more description?
NO SOUP FOR YOU!
The whole point of the exercise is to get your mind thinking about various options as well as partners to call early as likely, they have a dog in the fight to help any affected community recover from any disaster.
Look, it’s more than Fire, Police, and EMS – it’s the #WholeCommunity to build a culture of preparedness.
Proud of every single one of these participants as everyone walked away with a new understanding and respect for the PIO. While some have been on TV before w/ a few interviews, all of them realize the dangers of an unprepared interviewee.
Looking forward to working with all of you on the next big one. And just think…in the midst of a disaster, you just might see these two smiling faces.
Now, go forth and use your new PIO powers for good!
Day-2 of the FEMA OEMA Basic Public Information Officer course here at Defiance County EMA.
As we start to expand the roles of the PIO, we gotta talk about social media and the impact it has on our every day tasks representing our brand…aka our agency.
Like all info on social media, there’s a ton of things to cover and we won’t be able to talk about ALL platforms. But we can talk about the primary ones that make a difference for any public safety agency.
Also a good time to share one thoughts with you too:
“I don’t care how many followers you have, I care about how you engage all of the followers you do have.” – @rusnivek
Much like Shania Twain, the volume of followers don’t impress me much. What makes a really good social media-er, is how that agency engages with their followers they do have.
I often get asked about in class mock interviews. We still do them as they are incredibly important for participants in a safe learning environment.
But ask any of my participants. They will tell you that it’s pretty real.
Additionally, how I facilitate that part of class nurtures and allows for self-reflection amongst all participants. This ain’t my first rodeo. My peeps are good as we prep them for a really bad day.
Mock press conferences allow our participants to put together a few skills they learned just yesterday.
Just like real press conferences, mock reporters are able to ask questions and test some techniques on running a successful press conference.
The best part?
Participants worked it like pros and did an excellent job in running the pressers! NOOICE!!!!!
Great teamwork and collaboration with everyone here. Strong support network, solid coordination, and nice weather – always a winner!
Proud of the work from everyone in class today.
I’m totes looking forward to tomorrow’s course – FEMA JIC/JIS Course