NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Ahhh another packed July!

Hello July! Is it really 3Q already?!?

First week I’ll be teaching another FEMA’s Basic PIO Course with JIC/JIS at WTFD. (How about them acronyms!)

Second week will be another ICS-400 course in the Emergency Operations Center

Along with another JIC/JIS course, third week will be spent at the COOP site. Wheeee.

Fourth week will include another PIO exercise specifically focusing in on social media. I’ll also need to confirm our 3Q PIO/PAO Training with NBC for our TaskForce.

Lots of planning meeting sprinkled into the mix and randomly working out of the COOP site will test operational readiness. Fun times.

@rusnivek

 

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Twinsburg Fire for a bit today

Spent part of my day at Twinsburg Fire (Summit County, OH).

Great to see Fire Chief Tim Morgan. Fun fact, I first met him when he was a new red helmet. We talked a bit about regionalization as well as building partnerships through our IMTs (Incident Management Teams).


But the fun began when I got a chance to chat with Assistant Fire Chief Steve Bosso about PIO stuff.

And of course other stuff too.

Say it with me: “partnerships”

Trust me, its great to have such an outspoken advocate for safety at Twinsburg and Summit County.


Be safe peeps – always lean on your trusted fellow peeps before the big one hits.

@rusnivek

Whoa, that went well… #AlohaFriday

Whoa….whoa…..whoa……

After getting reassigned from the JIC to the FCO, I was evaluated on my performance.

 

So yeah, that went well.


Great to support the FCO as well as the FEMA Region-1 Incident Management Team (IMAT) this week.


Trust me, without the support of countless PIOs and numerous External Affairs peeps, we could not have accomplished our tasks assigned.


My hope is that we continue to increase our knowledge and expand on ways that we can serve each of our communities daily as well as during any disaster or emergency.

We must relentlessly pursue knowledge from educators who are willing to share their craft with others.


Listen to all of our communities and share kernels of knowledge with others in an open forum so that other PIOs can learn and make good decisions.


It is incumbent upon us to coordinate the response effort for those who have nothing.

And most importantly, it is our duty to serve this great nation.

 

Demobing now. 

Great week. 

@rusnivek

 

Day-4 as the FCO’s Press Secretary 

Day-4 and my Federal Coordinating Officer (FCO) wanted to brief the entire Joint Field Office (JFO).


Words of encouragement to rally the team and keep the momentum going is an important part of any situation.

Awesome. I’m just glad to be a part of the team.


No supersoakers or motorized podiums yet.

Second day of being the FCO’s Press Secretary – bring it on Thursday!

@rusnivek

Few PIO takeaways from yesterday’s #CLEStPats Parade Spoxing

Few Public Information Officer (PIO) takeaways after yesterday’s #CLEStPats Parade.

#Spectacles are great for “hands-free” wearable technology…because its difficult to ride a bike and social media.


Duh! Hands free is great.

However, many people asked about my Spectacles which made it difficult to focus in on duty stuff.


The video activation on Spectacles was tough because I had/could only use my left hand only to start the video.


I wonder if those that have been following along on the SnapChat story, are disappointed when they see it’s only a “regular snap” vs “from Spectacles” in the top left identifier. I guess it’s the same viewer mindset as picture vs video because video appeals to more audiences with movement. Spectacles video is circular in nature, easy to expand view of scene. Here’s a quick example.

Here’s the view from a portrait style snap.

And here’s the same view bust just one of the possible views of a snap with viewer control of scene and framing.

Obv, lots more to see.

Additionally,  I can see many of the viewers expecting video as they are getting the “behind the scenes” details with consistent narration. Which means – WE HAVE TO KEEP TALKING ALL THE TIME! Yikes.


As for Spectacles, you might want to consider your breathing as part of the “production” because my Spectacles picked up my breathing standing still and on the bike.

Wind blocking isn’t so great on them – so your “action” movement might be tough to record proper audio. There are no visible ports on SnapChat’s Spectales to attach an external mic.

Again, fun times yesterday with Cleveland Police and so many all-hazards partners in public safety.


If we consistently support each other, we will all succeed in our respective missions.

Be safe out there peeps!

@rusnivek