Oh yeah, reporting in from Florida #Irma

I forgot to post this pic from earlier, but I’m in Florida. Are you?

Proud to support the External Affairs mission for the Response Directorate.

Citing my good friends from PIAT’s favorite hashtag: #JICLIFE

Hope all of you are having a great #AlohaFriday

@rusnivek

 

State of Ohio EMA G291 Joint Information Center / System class at Medina County EOC

Packed State of Ohio EMA Joint Information Center / Joint Information System course today!

Started everyone into group work as well as ongoing discussion on the role of SMEs at a press conference.

Just in case, we also tasked participants to start thinking about a policy/protocol for their agency on sneak attack aka ambush interviews.

We found as we leverages our strengths and capitalize on our skills, we as JIC Managers can better meet the needs of any situation – we just gotta find the right PIOs for the job.

As our groups collaborated, we found that despite crossing state lines, we still have the same problems as other areas – thus proving our point that we need to consistently train together and exercise our plans together.

Many of our participants enjoyed working in the JIC setting and were excited to work in a JIC during the next activation. Most excellent as we build a strong cadre of PIOs across this great state.

My Ohio Peeps!

Reporting live from Medina County’s Emergency Operations Center….

@rusnivek

State of Ohio EMA – Basic Public Information Officer’s Course in Medina County

Day-2 of Ohio EMA’s Basic Public Information Officer’s course here in Medina County EMA welcoming participants from two different FEMA Regions to our class!

We have representation from almost every ESF – outstanding to see that kind of participation in our state class.

It’s going to be a packed two days of training including classroom discussion…

…complex in-class activities…

…on-camera interviews…

…engaging (and crazy reporter) type questions…

…and of course we had several contentious mock press conferences.

Train like you fight right? We also discussed how our varied experiences lends a ton of expertise to our ongoing operations in any community across this great nation.

Looking forward to tomorrow’s JIC/JIS course!

@rusnivek

 

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Ahhh another packed July!

Hello July! Is it really 3Q already?!?

First week I’ll be teaching another FEMA’s Basic PIO Course with JIC/JIS at WTFD. (How about them acronyms!)

Second week will be another ICS-400 course in the Emergency Operations Center

Along with another JIC/JIS course, third week will be spent at the COOP site. Wheeee.

Fourth week will include another PIO exercise specifically focusing in on social media. I’ll also need to confirm our 3Q PIO/PAO Training with NBC for our TaskForce.

Lots of planning meeting sprinkled into the mix and randomly working out of the COOP site will test operational readiness. Fun times.

@rusnivek

 

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek