Sunday is off to a bang as we need some formality to the process. Revamp what? What does that mean?
<Cue the Hawaiian music in the JIC because we are going to revamp a few things today.>
1. We are going to take a look at the press releases and move them to media alerts…because no one reads press releases anymore. Let’s not waste time and align it to be more factual and numbers. From a PIO perspective, this “trending” is what news outlets are looking for. Big upticks/spikes in numbers.
And in this situation, I doubt they are concentrating at the minutia of individual numbers esp since they are projected to dramatically increase over the next few weeks.
2. Accountability must be improved as we got the formal FEMA Disaster Declaration under the Stafford Act. So everyone gets a T-card and everyone must fill out an ICS-214. That includes me too.
3. Don’t forget to sign in on the ICS-211 form and your T-card is good to go.
4. Get a hard copy of the IAP and read through it. Don’t get caught not knowing the current plan. Maybe…MAYBE use those fancy tactical cargo pockets to hold your IAP (I’m judging).
5. Daily morning briefs with your PIOs….we call them our PIO roll call. Not longer than 10 minutes, allows us to get a handle on our daily activities and allows us to coordinate with each other. SA/COP baby!
I hate to break the news to you but the PIO’s job isn’t easy. So much more work goes behind the scenes and talking on camera is really about 5% of the job. Your main bread and butter work comes from the preparation and planning that goes into that.
Additionally, most reporters aren’t going to catch you live and want to do interviews. This new fangled invention called the cell phone makes it easy to communicate with all your reporters.
I honestly can’t tell you how many phone calls and interviews I did standing in my garage at 11p at night.
Yep, it never ends.
Get some sleep peeps, it’s going to be a long week ahead.