During an emergency, amplify official information

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.


Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Safety-PIO-SM-15-001: Maximize your digital real estate

15-001: Maximize your digital real estate
Agency: Sheriff Patricia Ninmann Topic(s):         Writing for Facebook
Date: 01-16-15 Platform:        Facebook

Immediate posts are important, but using valuable social media space is way more important. This was evident when this press release was plainly copied and pasted into this Sheriff’s Facebook page.

IMG_3681

On social media, people already know that your posts are for “immediate release” because Facebook puts your status in the timeline and then time/date stamps it for everyone. Also writing with all caps infers YELLING or SCREAMING. As public servants, we strive to bring peace to stressful situations including in messaging.

On Facebook, Sheriff’s name is listed right at the top so it isn’t necessary to repeat it again in the content. Email address in a post? Most likely, people will just click the “Comment” button below your post and respond back. They will likely not email you questions.

That space you are using is PRIME digital real estate. Do not repeat already posted information as readers will rapidly lose interest in your post. But DO write a concise and interesting status update with picture(s) to draw more interest from your audience. Remember that social media is a visual medium.

A more effective Facebook post could have read

Today, Dodge County Sheriff’s Officers responded to an auto crash with severe injury involving… <insert picture from crash>

By phrasing it this way:

  1. You identify the agency responding to the incident and the incident itself.
  2. You pull the reader in with a leading headline and help news reporters write their story.
  3. You use a picture from the incident that helps increase interest in your post.
  4. You use Facebook’s prime digital real estate in everyone’s timeline and push good information.

Time is valuable, so tweet good stuff.

@rusnivek

 

To download the one-pager, click here: Safety-PIO-SM-15-001

 

 

 

 

Ebola update – Date/Time: 12-04-14 at 2330

Ebola update – Date/Time: 12-04-14 at 2330

Confirmed cases of Ebola in Ohio: 0 patients

Confirmed cases of Ebola in the entire US: 0 patient

Confirmed pet cases of Ebola in the entire US: 0 pets

fact stamp

And the top-10-things you REALLY need to know about Ebola

**With no new cases of ebola for two weeks now, I am thinking about discontinuing this daily ebola update. Unless another new cases pops up, I will discontinue this running series on Friday 12-05-14.

@rusnivek

Ebola update – Date/Time: 12-03-14 at 2330

Ebola update – Date/Time: 12-03-14 at 2330

Confirmed cases of Ebola in Ohio: 0 patients

Confirmed cases of Ebola in the entire US: 0 patient

Confirmed pet cases of Ebola in the entire US: 0 pets

fact stamp

And the top-10-things you REALLY need to know about Ebola

**With no new cases of ebola for two weeks now, I am thinking about discontinuing this daily ebola update. Unless another new cases pops up, I will discontinue this running series on Friday 12-05-14.

@rusnivek

Ebola update – Date/Time: 12-02-14 at 2330

Ebola update – Date/Time: 12-02-14 at 2330

Confirmed cases of Ebola in Ohio: 0 patients

Confirmed cases of Ebola in the entire US: 0 patient

Confirmed pet cases of Ebola in the entire US: 0 pets

fact stamp

And the top-10-things you REALLY need to know about Ebola

**With no new cases of ebola for two weeks now, I am thinking about discontinuing this daily ebola update. Unless another new cases pops up, I will discontinue this running series on Friday 12-05-14.

@rusnivek

Ebola update – Date/Time: 12-01-14 at 2330

Ebola update – Date/Time: 12-01-14 at 2330

Confirmed cases of Ebola in Ohio: 0 patients

Confirmed cases of Ebola in the entire US: 0 patient

Confirmed pet cases of Ebola in the entire US: 0 pets

fact stamp

And the top-10-things you REALLY need to know about Ebola

**With no new cases of ebola for two weeks now, I am thinking about discontinuing this daily ebola update. Unless another new cases pops up, I will discontinue this running series on Friday 12-05-14.

@rusnivek