During an emergency, amplify official information

We talk a ton about people who carelessly retweet, share, and re-purpose information. Whether mis-informed or attention seeking whores, it is likely that people need a bit more digital responsibility on line esp w/ social media.

Part of me thinks that min-informed people don’t believe in the power of social media.

Seasoned PIOs know the potential of social media.

However, check out the tweet from Mountain View Police Department’s Capt Chris Hsiung re: Dallas Police Department.


Well said Capt Hsiung.

I encourage many in my classes to be good stewards of information and not to skew truth as it can only delay the root cause from others. We will not be led astray or swayed by sensational tweets, posts, etc…We must rely on straight facts and truth.

@rusnivek

Write For Different Platforms-Safety-PIO-SM-14-003

14-003: Write for Different Platforms

Agency: Rocky Mountain Area IMT

Topic(s):         Social Media Platform Specific Messaging

Date: Summer 2014

Platform(s):    Press Release vs Twitter

Despite the message being essentially the same, every communications platform is different.

Speed is important, but correctly addressing your audience is critical in the world of public information.

On July 1, 2014, this tweet was posted on the Rocky Mountain Area Incident Management Team’s feed during the Eightmile Fire while deployed in Canon City, Colorado.

 IMG_3182

“FOR IMMEDIATE RELEASE” In all caps? All caps use on social media portrays yelling. Professionals should portray calm/control.

Twitter’s social media platform premise is a fast microblog service focusing on immediate information. This templated press release lingo (FOR IMMEDIATE RELEASE) is not necessary. Every tweet is automatically time/date stamped including matching the recipients’ time zone. Do not waste your valuable 140 characters.

To me, this was a cut-and-paste action, or even worse yet, they just linked the agency’s Facebook and Twitter accounts together. No time was spent in addressing the various platforms used to push this valuable information. Remember, PIO actions on each platform in social media are not generic, they are specific. We talk about safety to kids differently than we inform adults on safety right? Likewise, we should address our audiences on social media accordingly to the platform they use.

A more effective tweet could have read:

“Updated information & stats on the #Eightmile Fire ongoing in Colorado can be found here fb.me/6KArLmgFr

By phrasing it this way:

  1. The tweet is shorter and more concise.
  2. Tweet identifies where the Rocky Mountain Area Incident Management Team is deployed.
  3. The main point of contact is identified on the Facebook link provided if more specific information is needed.
  4. Shorter messaging will allow your followers to retweet/repost and amplify your information.
  5. The use of hashtags will help audiences find information about the #Eightmile Fire and identify the Rocky Mountain Area Incident Management Team as a trusted source of information.

Know the differences in mainstream social media platforms because what will work on one old platform (press release) will NOT work on newer platforms (Facebook, Twitter, Instagram, etc…) Know social media and use their amenities to your advantage.

 Time is valuable, so post good stuff.

@rusnivek

***To download this as a single-page printable format, click this: WriteForDifferentPlatforms-Safety-PIO-SM-14-003

 

Yarnell Hill Incident Commander discusses investigative report #LODD

USA Today interviewed the Yarnell Hill Incident Commander (IC) discusses the investigative report after the 19 Line of Duty Deaths (LODDs) from Prescott Fire.

http://www.usatoday.com/story/news/nation/2013/10/04/commander-reflects-on-yarnell-fire-tragedy/2926419/

Opinion: I don’t think this report exonerates his command team.

My recommendations: Proper training for all responders will help better understand ever-changing and very dangerous conditions on the scene.

@rusnivek

Yarnell Hill Fire Investigation Report Video on the Prescott 19 (LODD) #Firefighter #HotShot

Here’s the video for the Yarnell Hill Fire Investigation report.

*Note: Posting of these videos and reports is NOT an endorsement or approval of these reports.

@rusnivek