So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!
Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249
Morning start to the FEMA Basic Public Information Officer course at the Public Safety Operations Center (PSOC)
Welcome and good morning by Mr. JB himself!
Packed house with multiple disciplines represented from Fire, EMS, Police, Emergency Management, ESF-12, higher education, Search and Rescue, Coroners Office, etc…
Like a good Emergency Manager, I found the EOC.
They have soooo many tools and toys to play with!
As all FEMA Basic PIO courses, we are staunch advocates of putting all participants in front of the camera. No matter what kind of experience level or years in the position, you can always learn by practicing your skills in front of others.
We typically hear complaints.
Blah blah blah. But the reality of the situation is….IT HAPPENS LIKE THAT IN REAL LIFE!!!!!!!!
So yeah, we want to train like you fight.
For those that were wondering “Has this ever happened before?” Yes.
Looking forward to tomorrow day-2 with our news media panel, interview reviews, and focus on social media.
An incredible Wednesday as we continue our efforts to collaborate here at the 2019 National Preparedness Symposium.
I chatted with Acting FEMA Administrator Pete Gaynor on the importance of continuing to build a culture of preparedness and how it is so critical to our audiences.
Super nice guy.
He then popped the morning plenary session to the entire conference and FEMA employees. Huge discussion on our strategic plan and then a few things in his role as a state director he wished he had when he started at FEMA.
Solid insight from the top at FEMA. Nice guy.
Lots of afternoon sessions including one with the National Disaster Preparedness Consortium (NDPC).
Great discussion amongst participants including
After the NDPC panel discussion was over, I quickly moved a few rooms over to check out a worthwhile discussion on the I–35 bridge and failing infrastructure. Also had some discussion about structural assessments.
Glad to be having ongoing discussions to maintain our critical access points in many cities across the US.
Then it was time to present my course: Social Media in Emergency Management. Woohoo!!!!
Glad to be sharing the knowledge with providers from across the country.
Engaged audience including a few questions on engagement as well as OSINT gathering and augmented reality. Great to peek the interest and maybe MAYBE be that catalyst for change with our industry.
Shout out to Bronlea the n00b as this was her first trip to the Center for Domestic Preparedness!
Looking forward to tomorrow’s FIT class with FEMA Director John Allen.
Reporting live with all the HQ peeps hanging in FEMA Region 4…
And now starting the FEMA JIC/JIS Course with our class here at the Defiance County EMA Emergency Operations Center.
And yes, if you’ve been in a JIC/JIS class w/ me before, you know I talk about Voltron. In the FEMA Basic PIO Course, we teach you to be an individual PIO and function with limited options…however, the JIC/JIS course allows you to join forces with other PIOs and work the magic despite being from different backgrounds and different factions for the emergency or disaster. That’s right-we can all get along in the JIC.
Starting out the day with a cold reality check on expectations and capabilities as we assess our options and ready our agencies for disasters. It would be a good idea to have a clear understanding of the situation and build from there.
Additionally, we bring our all-hazards partners into the fold. Here’s Sister Michael Marie talking about the complexities of what appears as a simple emergency that could quite result in bringing soooooooooooooooooooooo many partners to respond to this typical emergency.
Drawing too simple for you?
You need more description?
NO SOUP FOR YOU!
The whole point of the exercise is to get your mind thinking about various options as well as partners to call early as likely, they have a dog in the fight to help any affected community recover from any disaster.
Look, it’s more than Fire, Police, and EMS – it’s the #WholeCommunity to build a culture of preparedness.
Proud of every single one of these participants as everyone walked away with a new understanding and respect for the PIO. While some have been on TV before w/ a few interviews, all of them realize the dangers of an unprepared interviewee.
Looking forward to working with all of you on the next big one. And just think…in the midst of a disaster, you just might see these two smiling faces.
Now, go forth and use your new PIO powers for good!
Day-2 of the FEMA OEMA Basic Public Information Officer course here at Defiance County EMA.
As we start to expand the roles of the PIO, we gotta talk about social media and the impact it has on our every day tasks representing our brand…aka our agency.
Like all info on social media, there’s a ton of things to cover and we won’t be able to talk about ALL platforms. But we can talk about the primary ones that make a difference for any public safety agency.
Also a good time to share one thoughts with you too:
“I don’t care how many followers you have, I care about how you engage all of the followers you do have.” – @rusnivek
Much like Shania Twain, the volume of followers don’t impress me much. What makes a really good social media-er, is how that agency engages with their followers they do have.
I often get asked about in class mock interviews. We still do them as they are incredibly important for participants in a safe learning environment.
But ask any of my participants. They will tell you that it’s pretty real.
Additionally, how I facilitate that part of class nurtures and allows for self-reflection amongst all participants. This ain’t my first rodeo. My peeps are good as we prep them for a really bad day.
Mock press conferences allow our participants to put together a few skills they learned just yesterday.
Just like real press conferences, mock reporters are able to ask questions and test some techniques on running a successful press conference.
The best part?
Participants worked it like pros and did an excellent job in running the pressers! NOOICE!!!!!
Great teamwork and collaboration with everyone here. Strong support network, solid coordination, and nice weather – always a winner!
Proud of the work from everyone in class today.
I’m totes looking forward to tomorrow’s course – FEMA JIC/JIS Course
It’s just another Manic Monday as we start another FEMA OEMA Basic PIO Course here at Defiance County Emergency Management Agency (Ohio). Cue the Guns n Roses intro music!
Not going to lie, all signs point to a large contingent from our law enforcement community here today.
Lots of new PIOs in the audience today as we try to share the good word from so many agencies. Almost every ESF is represented!
All-hazards coolio on Monday!
As an added instructor bonus, we get a chance to see what campaigns that Ohio EMA has worked for previous outreach activities in Ohio. Hi Nancy!!!!!
My lunch time views include a few red fire trucks.
Ahhhhh, I feel better now.
And in classic fashion, we are most definitely doing on-camera interviews.
While seemingly insignificant, this is the part of the class that participants find is the most valuable for their ongoing career.
Me? I’d rather you have that experience and training and never use it vs never having that training and then being thrown to the wolves in a crisis or emergency.
Train like you fight right?
Reporting live from the EOC as I ask those challenging media-esque questions…
Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).
And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!
For those that know the origins of this picture, know how important it is for us to keep it consistent.
As instructors, we often love to incorporate pop culture references into class. This class was no different.
Oh yeah! Luckily it isn’t Wednesday.
So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.
Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.
Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.
Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.
Since we can’t just run and gun, we must not cross the streams.
Ray, just don’t look at the trap.
Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.
More importantly, it’s good to see genuine smiles in class. Lotsa smiles.
Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.
Proud to bring this engaging class to our partners in Arizona!