Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek

 

 

Stopped by Amazon Day-1 for a quick tour and a banana!

Got a chance to swing by Amazon Day-1 to say hi to a few friends.


And if you are going to ask, we did NOT meet in the new Amazon Spheres.


However, I did see the famous Banana stand – It’s totes real!!!!!

Aside from their new drone delivery (Amazon Air), there was lots of discussion on the new Amazon HQ2 location.

Yo Jeff, I got some ideas.


Special thanks to Suz and G-crew for the quick tour and banana.


Now, about that Amazon Fire thingy…

@rusnivek

#PlanAhead to properly use social media during a disaster #NatlPrep 

Since almost everyone uses social media…

Teach your family how to properly use social media BEFORE a disaster. It’s another way to keep in communications w/ your family before, during, and after a disaster. #NatlPrep


Even in a disaster, we should all learn a bit of social responsibility.

And yes, we should all use our social media powers for good.
#PlanAhead to teach your family how to use social media.

@rusnivek

Help your Dad before a disaster strikes #NatlPrep 

When making a plan for your family, do include planning for your Dad. That’s right, Dads could be in danger!

Sturdy boots are a must-have for any emergency preparedness kit. Or else this could be your Dad. #NatlPrep 


In an emergency, make sure your Dad is safe.


Plan ahead and stay safe!

@rusnivek

Family plans: Comforting items for children in disaster #NatlPrep 

When making your plan for your family do include planning for all the kiddos. 

Keep comforting items like favorite stuffed animals that will help children cope with adverse events in an emergency. 


For more preparedness tips this month, follow along throughout the month. 


Stay safe and plan ahead! 

@rusnivek

Cleveland Police FacebookLive for NICE – confiscated rifle with drum

Got to work with Cleveland Police today on an ongoing campaign for safety within the community.

But it was such a nice day today that we decided to roll it out in front of Cleveland Police HQ. FYI-a downtown public open plaza makes it a bit more challenging to do live social media feeds.

No time for funny business because FacebookLive is…well LIVE! So no second takes, redo, or screwing around!

OK, a little screwing around.

Yes, sharing the message on FacebookLive does aggregate the video higher on Facebook users’ feed and notifications – however, the content needs to be engaging. Also, needs a teaser, and lead in, and most importantly, a hook!

The story of the arrest flowed easily and the officers were able to recount the events. Like countless police officers across this country, all are proud of the work they do within every community and continue to provide tireless service to their constituents.

Did you see Cleveland Police talking about N.I.C.E. and their apprehension?

I’ll give you a hint, it had to deal with taking guns off the street…also our hook.

N: Neighborhood

I: Impact

C: Community

E: Engagement

Well, if you missed it, you can watch the full FacebookLive video here:

I hope you enjoyed a little behind the scenes PIO views.

I’m glad to be working with a great organization to bring more safety to all residents in the community.

@rusnivek

Social media class for State of Delaware and various other partners in public safety

Great start to our morning social media class in Dover, Delaware!

State of Delaware Mark Rieley Training Manager welcomes our social media class

With participants from 4 different states, a very special thanks to Clayton Fire Station-45 for hosting.

Clayton Fire

Great engagement as we talk about how fast information spreads esp with the newest platforms. What we thought of as “traditional” social media platforms – are really fast becoming outdated or even being identified as “legacy” platforms. That sounds terrible.

Hilariously, the big-3 will likely not be around in about 3 years…so it’ll be interesting to see what emerges to the top of the social media pile.

Andrew discussed info on blogs and how they are used to get information out there.

And of course we had to talk about current events including the most recent eclipse, TSwizzle’s new album release, and photobombing.

Photo cred: @tkn92008

Great time and fun participants – looking forward to more engagement from my new friends on the east coast!

Now use your social media powers for good!

@rusnivek