So in honor of 2019’s Social Media Day, I share the annual message from our very own Grandma Hashtag!
Here’s the link to her message: twitter.com/rusnivek/status/748707912206389249
Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!
So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!
Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.
Great experiences to share with out new PIOs!
Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.
Now go forth, and use your new PIO skillz for good!
Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!
Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.
In a heartbeat, I’d work for Erica any day in the JIC.
Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.
Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.
After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.
These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.
These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.
Proud to see new relationships and transparency with all parties involved.
Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.
I can’t begin to tell you how happy I am to see this kind of action happening in class.
Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!
Yeah yeah, I’ll get off the soapbox now.
But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…
Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.
After the media panel left, we reviewed all of our on camera interviews.
Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.
To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!
Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.
Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!
Outstanding start to this week’s FEMA G0290: Basic PIO course sponsored by Ohio EMA and the City of Cleveland Emergency Management!
Special thanks to CEM Alex Pellom for the invitation to hang for a few days in the Emergency Operations Center!
Guess who I get to teach with this week? Fresh off the disaster wheel, Assistant Fire Chief Steve Bosso!!!
Don’t mind his grumps face, you’d be a bit tired if you were EMACed to work Hurricane Florence too. I’m excited to hear about his experience working with South Carolina’s Emergency Management Division PIO Derrec Becker.
And yes, if you were wondering, we are holding class IN the actual City of Cleveland Emergency Operations Center!
Interviews? Heck yeah – you know we did!
Incredibly valuable time on camera.
Spent some time doing group work and communications strategy with many partners from across the State of Ohio and the State of Pennsylvania.
Showcasing partnerships and strengthening collaborative messaging during the preparedness…
…will help during response phase planning and support for ongoing operations.
Additionally the blending of resources embodying the all-hazards mentality, is critical when dealing with larger disasters/emergencies. Here’s Police, Fire, EMS, Health, Public Works, and Executive Policy working together for a coordinated message.
Steve had a few injects too…like branding. Steve is a former photojournalist so he’s got the photog eye for these kinds of things with some fancy camera work…
And not to worry, in order to share real world experiences, we had our first subject matter expert – Cleveland Police Public Information Officer Jennifer Ciaccia stop by to talk about her experiences as the PIO for CPD.
So many issues to deal with esp during a National Special Security Event (NSSE) – the 2016 Republican National Convention! And of course a whole bunch of other cases including the 3 girls missing for 10+ years (Castro case), Facebook killer, CJ Saves CLE, St. Patrick’s Day Parade, etc….
Whew – full day! Great dynamic class.
Solid first day. Looking forward to day-2 of the Basic PIO!
Leading off another Federal Emergency Management Agency (FEMA) Ohio Emergency Management Agency (OEMA) G-0291: Joint Information System / Joint Information Center Planning for Tribal, State, and Local PIOs.
Glad to have so many pros with us in class…esp for #AlohaFriday – yeah baby!
Always an Aloha shirt on Fridays.
Lots of group work and discussion as everyone contributes information to better their communities.
It is helpful because our participants have diverse backgrounds.
Almost all Emergency Support Functions (ESFs) were represented.
This allowed us to have an in-depth discussion and think outside the box to solve various in class table top exercises.
Instructors we able to facilitate discussion among groups providing the opportunity to enhance their response with immediate communication strategies and tactics for emergency notification.
Also lots of discussion of the benefits and pitfalls of the JIC vs the JIS.
Additionally, the class wanted to see a few pictures from our Joint Information Center (JIC) during the 2016 RNC (2016 Republican National Convention).
We obliged and showed a few pictures.
Glad to have the chance to present before the PIOs from Athens County and beyond.
Proud to have so many different agencies represented.
Looking forward to working with each of these PIOs in a JIC!
Stuck inside this New Years? Working?
Maybe this will brighten your shift a little.
Continue keeping your public safe and thank you for your dedication to your community.
Happy New Year!!!
I hope you are celebrating responsibly.
Best behavior peeps!
Since we are talking about winter preparedness today, I am reminded about this meme created in 2015.
Yes, I said meme. It looks like a screen grab from a national news station, but it has been doctored up a bit. Obviously.
While I cannot support all the bullet points, I can tell you that first bullet point definitely on my list.
BTW-it’s Hoard water, SPAM, and bacon.
Long live the Oxford comma!
Probably a good time to share reminders on taking pictures DURING an emergency. Like this guy.
This was from the Crocker Park gas explosion from March 2016.
Look-just make sure you are aware of the seriousness of the incident. This one was serious.
IMHO, I think he might have been standing a bit close huh?
For the entire video, check out the WEWS news story here.
Reminds me of the 2002 Libby x Lee gas explosion I was at.
Be safe peeps!
Slight delayed as I was OCONUS – but December is here! December is here!
First week, I’ll be presenting at the 2016 County Engineers Association of Ohio’s Annual Winter Conference. I’ll then be on a special detail to the Blue Springs Police Department (Missouri). And then teaching some social media in Topeka for the State of Kansas Emergency Management. Region-7 baby!
Second week, I’ll be back at the State of Colorado’s Emergency Operations Center to teach the new FEMA/NDPTC social media tools and techniques course. Region-8 is great!
Third week, I’ll head down to Region-6 to Baton Rouge to teach another FEMA/NDPTC social media tools and techniques course.
And then the fourth week, I’ll be in southern Ohio teaching a detailed public information course and crisis communications workshop. Back in Region-5!
How did the holidays get SO busy?!?!
Be safe peeps!