Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!
Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.
Reviewed all oncamera interviews from all the participants in our class.
We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.
Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.
Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.
I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.
As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.
And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.
Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.
Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…
…and formulated talking points….
…organized and strategically thought out a press conferences agenda…
And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.
Another great day for PIO training in the State of Ohio!