Morning briefing in the EOC with IL USAR TaskForce-1.

Morning briefing in the EOC with the State of Illinois USAR TaskForce-1.

Special thanks to OTFPD Chief Ralph DeLucca on providing information on their response as well as their resources.

It is imperative that Emergency Managers continually learn about teams and resources from their jurisdictions. In crisis, there will be no time to forge these relationships. Your interactions will be judged on how seamless your operations and rollout goes.

Experience will show itself in seconds. In order to call the shots, you have to talk the talk and have to have walked the walk.

Trust me, people are watching.

And judging.

Reporting live from the EOC this morning….

@rusnivek

A few moments with my favorite JIC Managers

A glimmering light of happiness as I got a chance to spend a few moments with my favorite Joint Information Center (JIC) Managers Beth DeJesus and Erica Creech.

(L to R): Beth DeJesus, Kevin Sur, and Erica Creech. Photo cred: EllaMonster

Beth and Erica were my JIC Managers throughout the 2016 Republican National Convention in Cleveland. Additionally, Beth was the Cleveland JIC Manager during the December 2016 Christmas plane crash out of Burke. Erica was my JIC Manager during the 2014 Ebola case in Cleveland, 2012 Hurricane Sandy Response, and the 2013 three girls missing in Cleveland case.

During our quick meet up, we talked about work/careers and ongoing efforts. And yeah, they tried to get me to move back to Cleveland.

But most importantly, we talked about family, kids, and the things that really mattered. Hard to believe but this PIO thing isn’t easy and in leadership roles, it’s hard to find people/friends who truly understand the complexities of the position and can sympathize in the daily challenging situations. We all have armor, we just need to decide how long we wear our protective gear.

Just like back in the day, we were able to slot back into our normal self and the redic things that come with Emergency Support Function ESF-15. I miss that kind of camaraderie and the cohesive bonds we shared with so many of our public safety partners from across the state.

Yeah, I miss my favorite JIC Managers…

@rusnivek

 

IPEM? Yep!

When I was deployed this summer with FEMA for the disaster response in Nebraska, I totally missed the State of Illinois Emergency Management Agency (IEMA) awarding me my official Illinois Professional Emergency Manager certification/designation.

Whohooooooooo – IPEM!

Special thanks to DHS/FEMA, the Illinois Emergency Management Agency, and the DuPage County Office of Homeland Security and Emergency Management for their support in this process.

Reporting live from Illinois…

@MEPIrusnivek ūüėÜ

FEMA Basic PIO course at the PSOC

Morning start to the FEMA Basic Public Information Officer course at the Public Safety Operations Center (PSOC)

Welcome and good morning by Mr. JB himself!

Packed house with multiple disciplines represented from Fire, EMS, Police, Emergency Management, ESF-12, higher education, Search and Rescue, Coroners Office, etc…

Like a good Emergency Manager, I found the EOC.

They have soooo many tools and toys to play with!

As all FEMA Basic PIO courses, we are staunch advocates of putting all participants in front of the camera. No matter what kind of experience level or years in the position, you can always learn by practicing your skills in front of others.

We typically hear complaints.

  • I didn’t get enough time to prepare.
  • I didn’t get the information in time.
  • I don’t know anything about plane crashes!

Blah blah blah. But the reality of the situation is….IT HAPPENS LIKE THAT IN REAL LIFE!!!!!!!!

So yeah, we want to train like you fight.

For those that were wondering “Has this ever happened before?” Yes.

Looking forward to tomorrow day-2 with our news media panel, interview reviews, and focus on social media.

@rusnivek

Trust your staff to tell your agency’s story

Trust your staff and let them tell your agency’s story. Through their eyes, voice, and heart – the world will truly see the mission and goal.

Juan is a perfect example: Soon to be Father, an excellent DRC Manager, and most importantly, his family is from Puerto Rico. A testament to professionalism, dedication, caring, and compassion to countless survivors of Hurricane Irma here in the Florida Keys.

Me? I’m just proud to be on his team.

@rusnivek

What?!? Where are the PIOs briefing now? #Irma #famous

Late night briefing….in the laundry room.


Yes, it’s true. The “glorious” life of a Public Information Officer.

JIC Manager, Media Relations Manager, News Desk Specs, and PIOs – bring it in!

#glamorous #famous

@rusnivek

State of Ohio EMA G291 Joint Information Center / System class at Medina County EOC

Packed State of Ohio EMA Joint Information Center / Joint Information System course today!

Started everyone into group work as well as ongoing discussion on the role of SMEs at a press conference.

Just in case, we also tasked participants to start thinking about a policy/protocol for their agency on sneak attack aka ambush interviews.

We found as we leverages our strengths and capitalize on our skills, we as JIC Managers can better meet the needs of any situation – we just gotta find the right PIOs for the job.

As our groups collaborated, we found that despite crossing state lines, we still have the same problems as other areas – thus proving our point that we need to consistently train together and exercise our plans together.

Many of our participants enjoyed working in the JIC setting and were excited to work in a JIC during the next activation. Most excellent as we build a strong cadre of PIOs across this great state.

My Ohio Peeps!

Reporting live from Medina County’s Emergency Operations Center….

@rusnivek

Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

October is going to be fun!

September was busy thanks to National Preparedness Month but October is going to be super fun!

First week, I’ll be teaching ICS in Belmont County (Ohio). Bonus points because I’ll be in a suit on Tuesday!

Second week will be heavy planning/coordination for upcoming IMT OSC Course, PIO Workshop, and PIO Conference. (BTW: Save-the-date – Friday January 20th, 2017).

Third¬†week will be reporting live¬†at the International Association of Emergency Manager’s Annual Conference in Savannah, Georgia. Suit up lads because it’s IAEM baby!

Fourth week, I’ll be back in Marietta,¬†Georgia¬†teaching. Who’s showing the love for Region 4 this month?!? Meeeeeeeeeeeeeeeeeeeeeeeeee!

fema_regional_map

 

I wonder what my Halloween costume will be this year?

@rusnivek