Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek

 

 

Multiple picture post and Instagram video views do not make more Insta likes #SMEM

For those in the social media realm of Public Information Officers (PIOs) – I want to address a common question I get all the time:

How do I get more likes on Instagram?

My response: It’s not how much likes per Insta post, it’s really about how much engagement or interaction you have with your identified audience.

That’s right – while likes are one form of measurement of your post, it is not the only form of engagement that you can have on Instagram.

For those that post videos, you can likely include the number of views as a point of engagement.

For those that count the amount of click-throughs out of your main page (listed in your link on your Instagram profile) – yes, that too is a form of engagement.

And for those that post multiple pictures on one post, IMHO, it will likely get you more swipes! But think for a moment, that is a deterrent to more likes?

While I think posting multiple pictures are cool, I would lightly discourage it as it takes away from the viewer’s attention span – and likely causing them NOT to like as they have already committed a swipe or click to your post by reviewing other images. They are not likely to re-engage and double tap your already multiple pictures they spent time on swiping left or right on. Consider multiple pictures in one picture (Layout or PicStitch).

Yep, videos and multiple pictures will likely get you less likes because of the inherent human action replacing the actual double-tap (like) by actually viewing your posted video or viewing your multiple picture post.

So to recap:

  • A video will likely cause you to decrease your likes.
  • A multiple picture post will cause you to decrease your likes.
  • Just some food for thought this Tuesday.

Prediction: I believe Instagram will add more emotions to their posts to increase engagement (similar to Facebook’s multiple emotional reactions).

Don’t forget to Instagram that.

@rusnivek

 

3 in the green…in my #Instagram #Story

I should probably stop posting to my Instagram Story and pay attention huh?

IMG_8217

So…….lots of stuff on the dashboard of an aircraft.

luftfahrt_galerie07

BTW-The buttons that says “FIRE” doesn’t fire the missiles. Think of it more like fire extinguishers. #SafetySur

@rusnivek

 

Picture comparison posts on Instagram-Safety-PIO-SM-15-007

Pictures drive the photo-based platform Instagram. Solid eye-catching photos must grab your audience’s attention so Instagram provides various filters to improve contributors’ pictures. But when doing a comparison post (before vs after), agencies should consider the lightening of the picture before posting to enhance picture visibility (not photoshopping).

Compare the two before/after photos of the airport terminal. This picture of the after-construction terminal looks ominous, dark, and maybe not as friendly as it should, especially for an “after” construction picture.

CLEAirport

Additionally, the free AdWare “Pic Collage” logo is on the bottom right of the original post is large and visible and a bit distracting.

Take the time to lighten the picture before you post (can be done free with Instagram’s filters), the picture would have looked more open and friendlier – a clear improvement over the previous comparison picture.

CLEAirport - Copy - Copy

Utilize the free filters as well as various sectional picture framing provided by Instagram’s latest app updates to allow for a cleaner post. On Instagram, photography must be clean because the attraction on this social media platform is visual.

Three important things on comparison photos:

  1. Make comparison photos undoubtedly clear on the improvement.
  1. Human perception associates brighter/more light as an improvement.
  2. Remove distracting free adware markers before posting to social media.

On Instagram, your photography skills are incredibly important because you are communicating a story to your audience with a picture.

Time is short, so Insta good stuff!

@rusnivek

Or download the one-pager: Picture-comparison-posts-on-Instagram-Safety-PIO-SM-15-007