It isn’t easy being green! #PIO reminder

Good reminder from my friend Emily on what we should wear while on TV…

It isn’t easy being green! 

Ahhhh yes, the famous green screen and green dress don’t make such a good combo.

I know 2020 St. Patrick’s Day has already passed but it’s always a good reminder while doing TV interviews in the newsroom or TV studio – do not wear green.

BTW-I did a quick interview w/ Emily when she was part of WISH-TV. Check out that interview here.

So if you are heading down to the station for an in-station interview for prevention of Coronavirus, just remember, do not wear green!

@rusnivek

 

#MediaMinutes interview w/ WISHTV-8 Emily Kinzer

As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ WISHTV-8 Emily Kinzer!

For more information on Emily-

@Twitter: https://twitter.com/EmilyKinzer8

@Instagram: https://www.instagram.com/emilykinzer8/

@Facebook: https://www.facebook.com/EKinzerReports

Happy AlohaFriday everyone!

@rusnivek

 

JIC/JIS Course at IFD HQ – Day-3!

Day-3 of the Joint Information Center/Joint Information System course here at the Indianapolis Fire Headquarters.

This place is super nice…

…and a bonus welcome by the Chief of the department – Fire Chief Malone!

Outstanding to see that kind of engagement of a large metro fire department stop by to say hi. And of course the IFD PIO BC Rita Reith working the PIO magic too!

Great discussion on when situations get worse…ie disaster declarations and how as situations start to grow, how we as a nation respond to help assist others.

You know we had lots of discussion on JIC/JIS operations and needs.

Also discussed how the executive policy room could affect actions of the field PIOs as well as the JIC – which stresses the need for solid, one voice communications from the Emergency Operations Center.

I know, I know, coordination again huh? But it’s the truth! If we don’t work together, we will likely fail our constituents. We must work together to support our ongoing efforts of safety with all our partners.

Great dialog on mutual aid partnerships. Regardless of the situation, we can all work closely with each other and share ideas.

Me? I am very proud of the work from everyone in the class this week.

Looking forward to working with all of you during the next big one.

Until then, go forth and tweet good stuff!

@rusnivek

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

We had time to discuss a myriad of topics including the importance of press releases.

While antiquated, there is some value. I think.

Lots of group work as we continue to move to support our agencies’ goals and mission.

As usual, we were fortunate to have excellent coordination with local and national media for this class.

Good Morning America Elyna Niles-Carnes (@encproducer)

WISHTV-8 Emily Kinzer (@EmilyKinzer8)

RTV6 Paris Lewbel (@PLewbel)

and Indiana State Police PIO Sgt John Perrine (@ISPIndianapolis).

So glad to have this candid media panel to discuss ongoing PIO operations with everyone.

Got a chance to facilitate this panel discussion as we had spirited discussion on “no comment”, realistic expectations, favoritism, “off the record” vs truth. Outstanding discussion from everyone from Ohio, Kentucky, Illinois, Florida, and of course Indiana.

And if you were wondering, no doubt, we did review all in-class interviews.

Solid discussion on tips/tricks to use during oncamera interviews as well as some great techniques to use during a crisis.

Looking forward to tomorrow – final day as we form Voltron and move into JIC/JIS!!

@rusnivek

Day-1 of the FEMA Basic PIO Course in Indianapolis

Day-1 of the FEMA Basic PIO course here in Indianapolis!

Glad to be teaching with FEMA Master PIO Erica Creech…

…and WTFD Capt Mike Pruitt…

…and oh a quick surprise….FEMA Master PIO Rita Reith!

That’s right, for those of you keeping score, this is the first time 3 FEMA Master PIOs have taught the Basic PIO Course. Whoop whooop!

Don’t worry, we did some on camera interviews as well as some fun dialog with out class that hail from Indiana and Kentucky!

We talked about press conferences and the importance and the need for onscene communications not only with the news media, but also the general public. Like the breaking news coming out of Mercy Hospital in Chicago.

Also sharing some stories of breaking news in Cleveland.

Great dynamic and solid discussion from everyone who attended today’s first day of FEMA Basic PIO!

@rusnivek

Great training resource discussion with the State of Maryland EMA

I stopped by the State of Maryland’s Emergency Management Agency and EOC.


I had a chance to sit down with Executive Director Russell Strickland and talk about various Training & Exercise plans including a few ways to enhance their plans. Also caught up with the famous Doc Lumpkins!


Yep, that’s our classic pose. It’s the same pose as the EMI conference, White House Disaster Day, NEMA Conference, etc….

Obv we all had to have a quick meeting with City of St. Louis EMA Sarah Gambling-Luig.


#FlatSarah had to go to another meeting concerning #CityHallSelfie so the rest of us stayed to plan for upcoming classes.

Great discussion on various aspects of social media focusing on gathering information for tactical operation for SA/COP. Emily and Ed provided some great insight to upcoming plans for Maryland. Additionally, we also had a chance to chat about ready deployable PIOs to field tactical operations, Joint Information Centers (JICs), Incident Management Teams (IMTs), and increasing SA/COP for State of Maryland.


Looking forward to more PIO involvement with my Maryland peeps!

@rusnivek

“Attending” the #GSMCon2017 in Dallas #coasttocoastkevin

Today, I am “attending” the Government Social Media Conference (#GSMCon2017) in Dallas.


Thanks to a few late night ideas spurred by Maryland Emergency Management’s Emily Allen (@allen_emilym) and Garden Grove Fire California Capt Nguyen (@PIOthanhn).

Bahhahahaahaha.

Sounds like an interesting talk from Mary Jo Flynn and Sarah Miller now on Social Media and UAS use by government officials.


Ahem. Well, what can I say?

Maybe a few safety messages on keeping your mobile devices charged…..Wait, Lazo can you help?

I tried to win a few raffle prizes, but sadly that didn’t happen.

While on the step and repeat, Conference host Kristy Dalton is giving me the look…the look to attend #GSMCon2018 too.

I spy, with my right eye…Bronlea too!

Reporting live from…..well Dallas!

@rusnivek

How Emily Austen got fired in ~25 min bec of FacebookLive #SMEM #PIO Safety-PIO-SM-16-003

Fox Sports reporter Emily Austen made the news…yes, she was the news this week when she FUBARed her career on FacebookLive. (If it helps, fast forward to 25:33)

Wait, did Emily just say “Like, I didn’t even know Mexicians were that smart.”

WTF!?!?!?!?

kSMDH

SMDH

Fox Network immediately fired her because of her comments on FacebookLive. Let that sink in for a moment. Fox Network fired her for all the inappropriate comments in this unaffiliated FacebookLive broadcast.

Yeppers-you can get fired for stuff you do on social media.

To be fair to her, Austen did post a statement about it here.

But, to add more fuel to this fire, here’s a story about it from Complex News.

Again, I repeat:

  • You can lose your job over a picture.
  • You can lose your job over a 140-characters (tweet).
  • And yes, you can lose your main job on a couch during a live broadcast.

All thanks to social media.

For more case studies on others who lost their jobs because of social media, check out this link.

In this case, what would have helped?

  1. Not saying dumb things.
  2. A behind the scenes PIO to help coordinate conversation.
  3. Sticking to the “script” of the interview/session.
  4. Professionally maintaining topic relevance and choice of words.
  5. Sticking to communications strategy and abiding by identified corporate Policy/Procedures and SOPs/SOGs.

Or just straight up – don’t say inappropriate things.

Now phleeeze – go out there and use your social media live broadcasting powers for good!

@rusnivek