Hi Unique you dropped your phone #PIO #SocialMedia

Law enforcement has been in some tough situations. Most recently, social media has been credited with engaging the public.

In fact, some agencies have used social media to engage suspects who may leave items behind on a scene of a crime. Oooooo, evidence!

But this is not one of those cases.

On 07-04-18, this image was initially shared on Facebook then across various social media platforms.

The image with caption inferring that local law enforcement agency was pursuing the suspect and that the suspect dropped his/her cell phone while eluding law enforcement. Then, in order to reach out to the suspect and friends of the suspect, local law enforcement uses the suspect’s social media account to reach out and taunt.

While funny for public safety, we as trusting public safety pros need to take time to dispel rumors and verify facts. PIOs should be at the front line of this issue.

And yes, this post was actually fake. What the whut?

Here’s Chicago Police PIO Anthony Guglielmi’s response to this post gone viral.

Sooooooo, to recap:

  • The initial Facebook post was not associated to incident.
  • Image was borrowed from unrelated event.
  • LEOs were not involved in pursuit of suspect.
  • Law enforcement agencies are usually professional.
  • PIO was on it and addressed concern once information was vetted w/ 7th District.
  • Squashed viral post with real information. #truth

Well done CPD PIO!

Again, as PIOs we are the shepherds of our agency when it comes to reporting the facts and dispelling the rumors.

We as PIOs must remain vigilant and dispel rumors as soon as they appear. This is your job. The agency’s reputation is on the line so ensure the longevity and be cognizant of your agency’s image 24/7.

@rusnivek

Kicking off 2018 #Hurricane season this Wednesday with DHS Secretary Nielsen and FEMA Administrator Long

Kicking off 2018 #Hurricane season this Wednesday with Department of Homeland Security (@DHSgov) Secretary Kristjen Nielsen and Federal Emergency Management Agency (@FEMA) Administrator Brock Long (@FEMA_Brock).

@rusnivek

Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek

 

 

“Attending” the #GSMCon2017 in Dallas #coasttocoastkevin

Today, I am “attending” the Government Social Media Conference (#GSMCon2017) in Dallas.


Thanks to a few late night ideas spurred by Maryland Emergency Management’s Emily Allen (@allen_emilym) and Garden Grove Fire California Capt Nguyen (@PIOthanhn).

Bahhahahaahaha.

Sounds like an interesting talk from Mary Jo Flynn and Sarah Miller now on Social Media and UAS use by government officials.


Ahem. Well, what can I say?

Maybe a few safety messages on keeping your mobile devices charged…..Wait, Lazo can you help?

I tried to win a few raffle prizes, but sadly that didn’t happen.

While on the step and repeat, Conference host Kristy Dalton is giving me the look…the look to attend #GSMCon2018 too.

I spy, with my right eye…Bronlea too!

Reporting live from…..well Dallas!

@rusnivek

Best Practices for Incorporating…

A few good friends sent me the new Best Practices for Incorporating Social Media into Exercises released by the Department of Homeland Security’s Science and Technology First Responders Group.

2017-April-Best-Practices-Incorporating-Social-Media-Into-Exercises-508

Click on the link above to download the entire pdf.

Lots of good reading info in there from the International CAUSE IV experiment that I contributed in Michigan and our international partners in safety – Canada Public Safety.

@rusnivek