2019 National Preparedness Symposium Day-2

An incredible Wednesday as we continue our efforts to collaborate here at the 2019 National Preparedness Symposium.

I chatted with Acting FEMA Administrator Pete Gaynor on the importance of continuing to build a culture of preparedness and how it is so critical to our audiences.

Super nice guy.

He then popped the morning plenary session to the entire conference and FEMA employees. Huge discussion on our strategic plan and then a few things in his role as a state director he wished he had when he started at FEMA.

Solid insight from the top at FEMA. Nice guy.

Lots of afternoon sessions including one with the National Disaster Preparedness Consortium (NDPC).

Great discussion amongst participants including

  1. Policy/procedure on admittance into courses
  2. Frank discussion on prerequisites for admittance into class
  3. Ongoing class challenges including rostering.

After the NDPC panel discussion was over, I quickly moved a few rooms over to check out a worthwhile discussion on the I–35 bridge and failing infrastructure. Also had some discussion about structural assessments.

Glad to be having ongoing discussions to maintain our critical access points in many cities across the US.

Then it was time to present my course: Social Media in Emergency Management. Woohoo!!!!

Glad to be sharing the knowledge with providers from across the country.

Engaged audience including a few questions on engagement as well as OSINT gathering and augmented reality. Great to peek the interest and maybe MAYBE be that catalyst for change with our industry.

Shout out to Bronlea the n00b as this was her first trip to the Center for Domestic Preparedness!

Looking forward to tomorrow’s FIT class with FEMA Director John Allen.

Reporting live with all the HQ peeps hanging in FEMA Region 4…

@rusnivek

Forming the proverbial PIO Voltron for today’s FEMA JIC/JIS course

And now starting the FEMA JIC/JIS Course with our class here at the Defiance County EMA Emergency Operations Center.

And yes, if you’ve been in a JIC/JIS class w/ me before, you know I talk about Voltron. In the FEMA Basic PIO Course, we teach you to be an individual PIO and function with limited options…however, the JIC/JIS course allows you to join forces with other PIOs and work the magic despite being from different backgrounds and different factions for the emergency or disaster. That’s right-we can all get along in the JIC.

Starting out the day with a cold reality check on expectations and capabilities as we assess our options and ready our agencies for disasters. It would be a good idea to have a clear understanding of the situation and build from there.

Additionally, we bring our all-hazards partners into the fold. Here’s Sister Michael Marie talking about the complexities of what appears as a simple emergency that could quite result in bringing soooooooooooooooooooooo many partners to respond to this typical emergency.

Drawing too simple for you?

You need more description?

NO SOUP FOR YOU!

The whole point of the exercise is to get your mind thinking about various options as well as partners to call early as likely, they have a dog in the fight to help any affected community recover from any disaster.

Look, it’s more than Fire, Police, and EMS – it’s the #WholeCommunity to build a culture of preparedness.

Proud of every single one of these participants as everyone walked away with a new understanding and respect for the PIO. While some have been on TV before w/ a few interviews, all of them realize the dangers of an unprepared interviewee.

Looking forward to working with all of you on the next big one. And just think…in the midst of a disaster, you just might see these two smiling faces.

Now, go forth and use your new PIO powers for good!

@rusnivek

Day-2 of the FEMA Basic Public Information Officer course here at Defiance County EMA

Day-2 of the FEMA OEMA Basic Public Information Officer course here at Defiance County EMA.

As we start to expand the roles of the PIO, we gotta talk about social media and the impact it has on our every day tasks representing our brand…aka our agency.

Like all info on social media, there’s a ton of things to cover and we won’t be able to talk about ALL platforms. But we can talk about the primary ones that make a difference for any public safety agency.

Also a good time to share one thoughts with you too:

“I don’t care how many followers you have, I care about how you engage all of the followers you do have.” – @rusnivek

Much like Shania Twain, the volume of followers don’t impress me much. What makes a really good social media-er, is how that agency engages with their followers they do have.

I often get asked about in class mock interviews. We still do them as they are incredibly important for participants in a safe learning environment.

But ask any of my participants. They will tell you that it’s pretty real.

Additionally, how I facilitate that part of class nurtures and allows for self-reflection amongst all participants. This ain’t my first rodeo. My peeps are good as we prep them for a really bad day.

Mock press conferences allow our participants to put together a few skills they learned just yesterday.

Just like real press conferences, mock reporters are able to ask questions and test some techniques on running a successful press conference.

The best part?

Participants worked it like pros and did an excellent job in running the pressers! NOOICE!!!!!

Great teamwork and collaboration with everyone here. Strong support network, solid coordination, and nice weather – always a winner!

Proud of the work from everyone in class today.

I’m totes looking forward to tomorrow’s course – FEMA JIC/JIS Course

@rusnivek

FEMA Basic PIO Course here at Defiance County EMA

It’s just another Manic Monday as we start another FEMA OEMA Basic PIO Course here at Defiance County Emergency Management Agency (Ohio). Cue the Guns n Roses intro music!

Not going to lie, all signs point to a large contingent from our law enforcement community here today.

Lots of new PIOs in the audience today as we try to share the good word from so many agencies. Almost every ESF is represented!

All-hazards coolio on Monday!

As an added instructor bonus, we get a chance to see what campaigns that Ohio EMA has worked for previous outreach activities in Ohio. Hi Nancy!!!!!

My lunch time views include a few red fire trucks.

Ahhhhh, I feel better now.

And in classic fashion, we are most definitely doing on-camera interviews.

While seemingly insignificant, this is the part of the class that participants find is the most valuable for their ongoing career.

Me? I’d rather you have that experience and training and never use it vs never having that training and then being thrown to the wolves in a crisis or emergency.

Train like you fight right?

Reporting live from the EOC as I ask those challenging media-esque questions…

@rusnivek

FEMA basic Social Media for Disaster Response and Recovery #Arizona

Good morning Arizonaaaaaaaaaa!

Welcome to the Pima County Emergency Management Agency as we kick off another basic Social Media for Disaster Response and Recovery class. Welcome intros from Training Manager Sandra Espinoza.

Glad to see so many agencies from across the state represented here in class today. Additionally, also good to be teaching with fellow Tier-1 Instructor Mary Jo Flynn.

As you know, MaryJo is a Region 9er too (Sacramento, CA).

Like a good Emergency Manager, I’m always looking at what other agencies have and how they do business. And yes, I esp look at what kind of creature comforts they have in their EOC. And without a doubt, I’d swipe right for this amenity in my EOC.

The folks at Pima County EMA are most definitely proud to have this amenity. #TotesJelly.

As a basic class, we are constantly talking about new apps and features. Here’s MaryJo talking about the FEMA App and their Disaster Reporter feature.

And you know that privacy is a huge concern so we spend a bit on making sure your settings as a government agency as well as personal settings are up to date.

Yes, make sure all your social media stuff is in order before a disaster…or else.

Most seasoned pros know that real Emergency Managers can adapt to most any situations. Big or small, tough or easy, we are flexible and can adapt to anything.

For those are worried about MaryJo and little old me? No worries. We are assimilating in here just fine.

Giddup – reporting live from our stagecoach!

@rusnivek

#MediaMinutes interview w/ RTV6 Paris Lewbel

As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ RTV6 Paris Lewbel.

For more information on Paris:

Twitter: https://twitter.com/plewbel

Facebook: https://www.facebook.com/plewbel

Instagram: https://www.instagram.com/plewbel/

Almost Friday folks….you can do it!

@rusnivek

 

FEMA Basic PIO Day-2 with Media panel!

Day-2 of the FEMA Basic Public Information Officer’s course here in Summit County, Ohio! Starting off discussion on body language and non-verbal cues from Bosso.

I was fortunate to have a few of my media peeps stop by to say hi.

Cleveland 19 News (@Cleveland19news) Director of Digital Content Amanda Harnocz (@AmandaHarnocz)

News 5 Cleveland (@WEWS) Reporter Meg Shaw (@MegDShaw)

So glad to hear their insights to news media engagement and interactions.

We opened the floor to questions and our new PIOs had some deep questions on conflict resolution and maintaining relationships.

Proud to have media members attend all my classes as an integral part of getting the message out.

A hallmark sign of a solid PIO? Always building media relationships BEFORE an emergency.

Thanks you Meg and Amanda!

In the afternoon, we had a quick public safety panel from

Cleveland Police (@CLEPolice) PIO Sgt Jennifer Ciaccia

Cleveland Fire (@ClevelandFire) PIO Lt Michael Norman

Outstanding to hear from working PIOs who have worked so hard to improve the image of their departments during challenging times.

And finally, to close out the day, we had a quick visit from Cuyahoga County Sheriff’s Office (@CuyahogaSheriff) PIO John O’Brien (@jobjr)!

Providing solid media interactions and being firm on your stance as a PIO is critical in assuring your agency is seen as a trusted and guaranteed source of information. Thankful to hear positive stories from John for all of our class today.

I am proud to be able to share and open connections for these new PIOs from across the state.

Tomorrow we take them from single role PIOs and form up Voltron in the JIC!

@rusnivek