NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Twinsburg Fire for a bit today

Spent part of my day at Twinsburg Fire (Summit County, OH).

Great to see Fire Chief Tim Morgan. Fun fact, I first met him when he was a new red helmet. We talked a bit about regionalization as well as building partnerships through our IMTs (Incident Management Teams).


But the fun began when I got a chance to chat with Assistant Fire Chief Steve Bosso about PIO stuff.

And of course other stuff too.

Say it with me: “partnerships”

Trust me, its great to have such an outspoken advocate for safety at Twinsburg and Summit County.


Be safe peeps – always lean on your trusted fellow peeps before the big one hits.

@rusnivek

Day-3: 2 PIOs inbound to Branch 2 – south side!

Day-3: FEMA External Affairs PIOs (MRSP) heading out to the south side!

Nikki with 2 Ks and Kevin with 1 K.

On the docket – coordinated messaging, pressers, VIP visits, and media interviews.

Rolling 2 deep for Branch-2!

@rusnivek

Few PIO takeaways from yesterday’s #CLEStPats Parade Spoxing

Few Public Information Officer (PIO) takeaways after yesterday’s #CLEStPats Parade.

#Spectacles are great for “hands-free” wearable technology…because its difficult to ride a bike and social media.


Duh! Hands free is great.

However, many people asked about my Spectacles which made it difficult to focus in on duty stuff.


The video activation on Spectacles was tough because I had/could only use my left hand only to start the video.


I wonder if those that have been following along on the SnapChat story, are disappointed when they see it’s only a “regular snap” vs “from Spectacles” in the top left identifier. I guess it’s the same viewer mindset as picture vs video because video appeals to more audiences with movement. Spectacles video is circular in nature, easy to expand view of scene. Here’s a quick example.

Here’s the view from a portrait style snap.

And here’s the same view bust just one of the possible views of a snap with viewer control of scene and framing.

Obv, lots more to see.

Additionally,  I can see many of the viewers expecting video as they are getting the “behind the scenes” details with consistent narration. Which means – WE HAVE TO KEEP TALKING ALL THE TIME! Yikes.


As for Spectacles, you might want to consider your breathing as part of the “production” because my Spectacles picked up my breathing standing still and on the bike.

Wind blocking isn’t so great on them – so your “action” movement might be tough to record proper audio. There are no visible ports on SnapChat’s Spectales to attach an external mic.

Again, fun times yesterday with Cleveland Police and so many all-hazards partners in public safety.


If we consistently support each other, we will all succeed in our respective missions.

Be safe out there peeps!

@rusnivek

First looks at my #Spectacles From #SnapChat Part-1

Here’s my first observation with SnapChat’s #Spectacles

They are big. Here’s a comparison from my Spectacles vs an ordinary pair of Oakley Holbrook sunglasses.


Vs


Obv featuring an Engine and a Squad.

Yeah yeah, I know they are now called Snap, but I believe if you reference “Snap” this is what most everyone thinks.

More tomorrow peeps.

@rusnivek

 

Brand new FEMA #NDPTC Social Media Engagement Strategies at State of Colorado EOC

I am honored to bring a brand new social media course out: FEMA/NDPTC Social Media Engagement Strategies


This particular social media course has been under development for the past few years. With it’s first delivery in the Pacific NW in 2015. But the best part is today’s course is in Colorado! 


At the heart of FEMA Region 8 – these peeps know their stuff.

State of Colorado PIO Micki Trost welcoming all the participants in the class. 


Many of the PIOs in class today are from almost all ESFs including a strong contingent from ESF-01: Transportation!


Great partnerships with local, state, Federal partners, and DoD representatives in class today.


I also got a chance to share my field deployable PIO Kit (aka my man bag / man purse / European carry all)


Great discussion on social media and how to increase engagement on various platforms including Slackk, Reddit, Twitter, Instagram, SnapChat, Musicaly, SoundFile, and of course a few tips on how to have a corrrdinated approach to dissemination of information to external partners as well as internal employees. Remember, all internal employees (if they consent) could be brand ambassadors of their agency.

Active in class discussion as well as spirited activity in class w/ EOC and VOST teams can mutually benefit if both understand the needs and requests.

And also a VERY special shout out to the courses creator: Cheryl “HAZMAT MiniVan” Bledsoe. #famous 

Obv, MaryJo and I are stoked to be the first instructors to bring this to Colorado!

Stay safe peeps, it’s only Wednesday.

Engage on social media like a MoFo and always do good stuff.


Reporting live from the State of Colorado Department of Homeland Security Emergency Operations Center…

@rusnivek

JumpSeatRadio in 3..2..1… #JumpSeatTraining #JumpSeatViews

Whut. Is. Happening.

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Is that Ryan Pennington…that famous JumpSeatViews Firefighter from Charleston Fire?

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Yeppers-that’s JumpSeatTraining.

Oh yes, let’s crash this podcast party.

img_6139#famous in 3…2..1…

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Listen in here.

Jumpseat Radio 057 PIO with Kevin Sur

In this week’s edition of Jumpseat Radio host, Ryan Pennington welcomes his good friend, and PIO Master, Kevin Sur.  Kevin travels around the world serving in multiple roles with local, state, and federal government agencies preparing for emergencies. Kevin is a Social Media Master that teaches the benefits and uses of the multiple platforms to different agencies. 

Mahalos to Ryan for letting me crash his party!

Reporting live from behind the JumpSeatMic…

@rusnivek