Big cameras vs phones?

Sunday reflection – just some quick screen shots of the ongoing press conferences from the back on the rotorwing aircraft crash in CA. Take a look.

Do you see it?

Count how many phones vs big cameras.

Amazing to see the change in technology as we move from

My PIO observations

  • Try your best to make room for those reporters w/ phones only. Obviously, they can’t pool, so maybe a stand for video.
  • Media should be considerate of the notification of next of kin. Loved ones should NEVER find out of death from media reports.
  • Malt boxes are nice for secure locations, but likely in an outside field setup (like this one), it might not be possible.
  • At the close of the presser, clearly state the time of the next press conference so that media will have a good idea what info will be delivered and of your partners on what to prepare.
  • In the mass/swarm of the location, consideration to elevate your primary talent. If that’s not possible, perhaps give them some room around the podium to deliver message.

Good work on an undoubtedly difficult incident.

@rusnivek

 

Breaking news from the official State of Columbia PIO… #APIO

Wait a second…WAIT A SECOND!!!!

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2020 FEMA Advanced PIO class. Photo cred: TheGabeLugo

Is that the State of Columbia Public Information Officer making a solid appearance at the 2020 January FEMA EMI Advanced PIO class?!?

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OMG~!!! I’m #famous

“I’d like to thank the support of the State of Columbia Governor Düsseldorf (aka Maryland EMA PIO Ed McDonough) for his unwavering support through these years as the State of Columbia PIO…”

Special thanks to Super CCN Reporter Mr. LukeSkyWatcher on his outstanding stories on this evolving incident here in Central City and Emerald City in the State of Columbia.

Photo cred: Niki Bender (@NikiBender)

“We vow to work the recovery for our cities, who are the true beating heart of our State of Columbia. We will dedicate resources to strengthen and rebuild affected areas. Together, we will continue to build a prepared and resilient nation.”

I’ll take a few questions at this time….

@rusnivek

Honoring the life of Phil Politano #TakeNotes #PolitanoStrong

My thoughts today is with my FEMA PIO colleagues in Emmitsburg, Maryland – honoring the life of my friend Phil Politano.

2018 FEMA Master Public Information Officer (MPIO) Cohort-1

2018 FEMA Master Public Information Officer (MPIO) Cohort-1

If you had any part in DHS/FEMA Public Information Officer Program anywhere in the country, you received Phil’s knowledge of External Affairs. That’s right, if you’ve attended courses like

  • G0289: PIO Awareness course
  • G0290: FEMA Basic PIO course
  • G0291: JIC/JIS course
  • E0388: Advanced PIO course
  • E0389: Master PIO Course

…you’ve been impacted by Phil’s noggin and course design.

Now previously, I’ve already talked about Phil’s knowledge and his legacy here. But it is worth noting that he was the one that handed me my FEMA Master PIO certificate.

I wish I was assigned there this week Phil.

Outstanding life Phil. No doubt, we will continue to carry your legacy on.

Phil-we will definitely #takenotes.

@rusnivek

FEMA OEMA JIC/JIS Course today

Starting out the day with the FEMA OEMA G0291: JIC/JIS course.

So glad to see Father Fire….I mean Chief Warner….I mean Captain Warner here at the Lake County Sheriff’s Office.

While wearing a different hat, we can confidently say that no matter what uniform we wear, our efforts to protect our community goes beyond just the normal 8-5 job. It truly is a calling for public safety pros to serve their community.

While in module-3, we had a reporter from Cleveland-19 Action News WOIO show up here to do an interview with one of our participants in the class – the Lake County (Ohio) Sheriff Frank Leonbruno.

Solid, poised…

…and deliberate words for the current situation. Well done Sheriff!

<Must have had good PIO instructors huh?>

Fortunately, Cleveland 19 News Reporter Kendall Forward and Videographer Marty DeChant had a few minutes to spare as they were kind enough to share their thoughts on PIO interactions with public safety PIOs.

(L to R): Kendall Forward, Steve Bosso, Kevin Sur, and Marty DeChant

(L to R): Kendall Forward, Steve Bosso, Kevin Sur, and Marty DeChant

And since I had them with us, I had to ask my favorite question: On the record? Is that really true?

The afternoon provided us the opportunity to bring everyone together in the JIC scenario and collaboration with all attendees. This class addresses various participants but making it all work is the hallmark of Phil Politano’s vision – all culminating in the joint press conference.

Shout out to all participants in this week’s class. Proud of the work you’ve done as well as the contributions to your community.

Welcome to the world of PIO!

 

More importantly, I am glad to see so many familiar faces this week.Seeing all of you leading your respective departments is inspiring as I truly can say “I knew you when…”

Go forth and Tweet good stuff!

@rusnivek

 

 

FEMA OEMA Basic PIO Day-2 in Lake County’s EOC

Day-2 of the FEMA OEMA Basic Public Information Officer courses. Back at it for the morning sunshine in the Emergency Operations Center (EOC) here in Lake County.

Loving how they still have the nod to the older Civil Defense logos here.  

Steve opted for a faster pace today so he blew through Palumbo Plastics scenario.

After walking through a few tabletop exercises, we shifted into the classroom review of all PIO on-camera interviews. Legit on camera interviews.

The realistic scenario has been shared hundreds if not thousands of times. All of which point to crisis comms, PIOs sharing (or not sharing) information and how they can improve their on camera presence to their audiences through spoken word and non-verbal cues. Pretty much the hallmark of any PIO on camera.

In the mix, Steve shared his EMAC deployment w/ to South Carolina for Hurricane Florence.

Another outstanding day in Lake County as our participants are fully engaged in another class. Looking forward tomorrow with great engagement for the JIC/JIS class.

@rusnivek

Day-1 of the FEMA OEMA Basic PIO Course

Day-1 of the FEMA OEMA Basic Public Information Officer course here at Lake County EMA!

With a welcome from Joe and the gang here in Lake County.

For those wondering, how close are we to the nuclear EPZ?

Yeah, real close.

So let’s hit this PIO stuff!

Like all PIO classes, we hit the basics of being a PIO as well as what one can do with a few others tips as the emergency situation gets more complex.

And since we love the real-time training, we pull all participants into the mock interviews.

Awwww yeah, no hiding in our class.

Outstanding first day with all participants from across the state from various public safety agencies including Fire, EMS, Police, Emergency Management, Amateur radio, and other government services.

@rusnivek