Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!
Photo credit: K. Hyson, Cincinnati Health Department
Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.
“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.
We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.
To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.
I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.
Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.
Spent part of my day at Twinsburg Fire (Summit County, OH).
Great to see Fire Chief Tim Morgan. Fun fact, I first met him when he was a new red helmet. We talked a bit about regionalization as well as building partnerships through our IMTs (Incident Management Teams).
But the fun began when I got a chance to chat with Assistant Fire Chief Steve Bosso about PIO stuff.
And of course other stuff too.
Say it with me: “partnerships”
Trust me, its great to have such an outspoken advocate for safety at Twinsburg and Summit County.
Be safe peeps – always lean on your trusted fellow peeps before the big one hits.