Bueller? On the highway?

“My best friend’s sister’s boyfriend brother’s girlfriend, heard from this guy who knows this kid who’s going with the girl who saw Ferris pass out at 31 Flavors last night…”

Numerous government agencies are constantly trying to engage with the general public in every community. Keep up the good work ESF-03 and PIOs!

It must be serious.

Reporting live from the highway –  #SaveFerris

@rusnivek

Coming in on @GCRTA for the #RNC2016 ? Here’s the #RNCINFO

Like me, are you using the Greater Cleveland Rapid Transit Authority (GCRTA) to get to downtown Cleveland?

Here’s their map and information on their downtown stops.

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Also, you can subscribe FOR FREE to their Commuter Alerts program here.

I have found their social media team is very responsive to inquiries. Follow them on Twitter:  @GCRTA

BTW-If you happen to see me, say hi and let’s take a #selfie!

@rusnivek

 

Friday talks with Ohio EMA leadership

It was great to spend some time with Ohio EMA leadership yesterday.

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Discussion on community resilience, task force deployments, Presidential Declarations, key initiatives, outreach, training, EMAC deployments, stakeholder engagement, public information officer, Emergency Management visibility, social media, Public Assistance, SBA loans, documentation and reimbursements, FEMA Administrator Craig Fugate, Public and Private partnerships…heck-we even touched on the buzz words for 2015: Climate change and Cyber.

For sure, lots of notes!

It is so great to hear OEMA Executive Director Sima Merick passionate about all facets of Emergency Management.

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Also got a chance to hang with my Ohio EMA Training and Education peeps Lisa and Susan too. Solid discussion about the upcoming Mass Fatalities course (G-386), PIO Courses (G-290), JIC/JIS Courses (G-291), Intermediate Incident Command courses (ICS-300), and the Recovery from Disasters Course (G-270.4).

Lots of good free stuff upcoming from Ohio EMA!

BTW-If you did a double take on that first picture, yes sir Sur, #AlohaFridays are made for an Aloha shirt. Period. Also a historical note, Hawaii became the 50th state on August 21, 1959.

Don’t worry peeps, look closely as I had my Ohio pin on.

Have a great weekend!

@rusnivek

Precise Emergency Messaging Safety-PIO-SM-14-002

14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

In the EOC…and a gigantic sinkhole

Seriously, a pretty perfect morning here at the Emergency Operations Center.

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Oh, and they have a gigantic sinkhole here which sounds pretty bad. EMA Director Keck will be briefing us this AM.

Sounds like the news has already caught wind of it and OEMA has briefed on the situation this AM.

@rusnivek