One more hour of what?!?!?!!? #FallBack

ONE MORE HOUR OF WHAT?!?!?!!?

Daylight Savings: Three Tips to “Fall Back” into Fall

Sunday, November 4, Daylight Saving Time ends and we set our clocks back an hour. Take advantage of extra sleep, then take a few simple steps to make your home more disaster-resilient:
  1. Verify your carbon monoxide and smoke detector work. Follow the manufacturer’s instructions for testing the equipment to ensure it is functioning appropriately. Invest in new detectors if they’re near or past the manufacturer’s recommended replacement age.
  2.  Check your emergency kit. You may have to evacuate at a moment’s notice and take essentials with you or survive on your own after a disaster. Ensure you have an adequate supply of non-perishable food, water and medications to last your family at least 72 hours, along with a flashlight, batteries, cash, and first aid supplies.
  3. Confirm your insurance coverage & home inventory list are up-to-date. Review your insurance policies and meet with your agent to ensure you’re fully covered for the hazards you face. Be sure to keep a written and visual (i.e., videotaped or photographed) record of all major household items and valuables, even those stored in basements, attics or garages. Create files that include serial numbers and store receipts for major appliances and electronics. Have jewelry and artwork appraised. These documents are important when filing insurance claims.

Find more emergency preparedness information and tips at www.ready.gov

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@rusnivek

Even during a power outage, this still has to work! #NatlPrep

Even during a power outage, this still has to work!

So be a hero and change the batteries in your smoke detector twice a year.

Smoke

When seconds count…Do it!

Don’t wait. Communicate. Make your emergency plan today.

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Chirp chirp!

Be Ready and start here!

@rusnivek

Special visitors checking on our preparedness! #NatlPrep #Prepared2014

It is Tuesday and the final day of 2014 National Preparedness Month.

“Be Disaster Aware, Take Action to Prepare”

National Preparedness Day!!!!

This week’s theme is consistent with FEMA’s National Preparedness Campaign: Practice for an emergency

#30: Flat Stanley & Flat Stella stopped by the fire station to check out our emergency preparedness kits. #NatlPrep #Prepared2014

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In honor of National Preparedness Day, we had two special visitors at our fire station. Flat Stanley and Flat Stella stopped by for a quick visit and tour.

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They wanted to see if all Firefighters and Paramedics were participating and prepared as part of September’s 2014 National Preparedness Month which was held all month long.

Both Flat Stanley and Flat Stella checked our Emergency Preparedness Kit in Ladder-11.

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Flat Stanley asked if we had enough water ready…

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Of course we do!

Flat Stella asked to see our emergency contact list as well as my new smoke detector.

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As you can see, our emergency contact information is contained in the Vial of Life Program. And smoke detectors are always free from the fire department.

Flat Stanley made sure these were fresh fire extinguishers and they were ready to go.

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Both had an awesome chance to take a ride in BFD Ladder-11.

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Special thanks to the Federal Emergency Management Agency’s Ready.Gov program.

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Also thanks to the Department of Homeland Security (DHS), Federal Emergency Management Agency (FEMA), FEMA’s Ready.Gov, Ohio Department of Public Safety (ODPS), Ohio Emergency Management Agency (OEMA), and the Trumbull County Emergency Management Agency.

What a month! I’m proud of everyone who participated in National Preparedness Month and extremely happy that everyone is more prepared for any emergency or disaster.

@rusnivek

Precise Emergency Messaging Safety-PIO-SM-14-002

14-002: Precise Emergency Messaging
Agency: Indianapolis Motor Speedway Topic(s):         Emergency Messaging
Date: Summer 2014 Platform:        General

Mass notification and public messaging about dangerous inbound weather is the latest hot button topic in emergency management because no matter the location, everyone is susceptible. This year has been especially deadly with numerous tornadoes.

You can argue the use of automatic Emergency Alert System (EAS), Integrated Public Alert & Warning System’s (iPAWS) messages, and public address systems are good enough, but successful delivery still comes down to basic messaging.

On May 25, 2014, this message was put up on the main billboard on the field during the Indianapolis 500, which had 300,000+ fans during race time. The National Weather Service (NWS) declared a Tornado Warning before the start of the race.

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Race Fans? C’mon, you have a captive audience at the motor speedway. And you are addressing everyone there, not just race fans. Most likely, your audience is saying “Great, now what is a Tornado Warning?

Clear and concise messaging is incredibly important because seconds will matter in an immediate evacuation or leading others to shelter…especially with large, open, and unprotected public venues. This particular message was unclear, poorly worded, and definitely not concise.

A more effective messaging and follow-up post should have read:

DANGER! TORNADO WARNING NOW – SEEK SHELTER IMMEDIATELY!

Safe SHELTERS are located at AREA X and GATE X

By phrasing it this way:

1. Your message is short, sweet, and to the point.

2. Capital letters will grab the attention of your audience and convey urgency.

3. Have clearly identified safe locations IN CAPITAL LETTERS will assist those reading your message.

4. Shorter messaging could allow your followers to retweet/repost and amplify your emergency messaging.

5. It is still tornado season so make sure you are prepared by having pre-scripted messages on “what is a tornado warning” and messaging on how to “shelter-in-place”.

 

All concurrent Tweets, Facebook posts, Instagram posts, etc. should reflect this messaging. If a Tornado warning is issued, timing is of the essence. Do not be lax when it comes to emergency messaging because you don’t want to ruin the fun. For the sake of your constituents, it is better to error on the side of safety.

Time is valuable, so post good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

The made up #hashtag Safety-PIO-SM-14-001

 

14-001: The made up #hashtag
Agency: Bath Township Fire Topic(s):         Prevention and engagement
Date: Spring 2014 Platform:        Twitter

Twice a year, moving our clocks ahead/behind one hour for daylight savings time provides all of us public safety the opportunity to push an easy fire safety tip to our constituents. It’s a good time to remind folks to test their smoke alarms. That’s what BTFD FC did when they posted this message on twitter, which included the #gopushthebuttton hashtag.

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Keep in mind that Twitter’s mantra is short concise messaging limited to 140 characters. The idea behind a hashtag is to pair your tweet with other tweets out in the twittersverse. So I did a quick search for #gopushthebutton and found only one tweet from BTFD FC. With no other tweets using that hashtags, using #gopushthebutton was just wasted characters.

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If you use irrelevant or made up hashtags, all you end up doing is wasting valuable space. Long tweets do not allow your followers the room to retweet your valuable content to their followers because of 140 maximum character counts.

A more effective tweet could have read:

Test every smoke alarm & CO detector in your home today. An easy safety reminder from XXFD. More info? www.XXFD.org

 

By phrasing it this way:

1. You have more visibility by reminding your followers test both smoke and CO detectors.

2. Twitter shows your twitter handle and name with the tweet, so don’t waste space by repeating information already in plain sight.

3. Do not use a made up hashtag as it will confuse your followers. In a serious tweet, use a serious hashtag.

4. Using the word “easy” will likely get your followers to complete a task because it’s easy.

5. Or consider using a more popular hashtag. In this case, #daylightsavings or #springforward

6. Reference your website for more information on detectors. Also you are establishing your agency as a trusted source with good information. And through analytics, you can also track how many people visited your tweeted website which could assist in quantifying your social media efforts.

 

Time is valuable, so tweet good stuff.

@rusnivek

 

***To download this as a single-page printable format, click this: Safety-PIO-SM-14-001

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Did you do it? Are you safe? #SpringForward #preparedness2014

Did you do it? Are you safe? #SpringForward #preparedness2014

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If you haven’t, then get on it right now!

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Why should you have a working smoke detector?

A properly installed and maintained smoke alarm is the only thing in your home that can alert you and your family to a fire 24 hours a day, seven days a week. Whether you’re awake or asleep, a working smoke alarm is constantly on alert, scanning the air for fire and smoke.

According to the National Fire Protection Association, almost two-thirds of home fire deaths resulted from fires in properties without working smoke alarms. A working smoke alarm significantly increases your chances of surviving a deadly home fire.

Keeping my favorite peeps (that’s you) safe this Spring…

@rusnivek