|14-010: Appropriate for Social Media?
|Agency: The back of the ambulance
||Topic(s): Posting on SM
|Date: Fall 2014
At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.
“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.
Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.
So basically, stop making out in the back of the ambulance.
The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.
Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.
General social media tips to keep in mind:
- Know what your employees are posting on social media platforms.
- Your employees are a direct representation of your brand/image on social media.
- The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
- Regularly search for your agency’s name to monitor the online discussion(s).
- You work hard to build your brand on social media…Keep it that way.
Time is valuable, so tweet good stuff.
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