FEMA Basic PIO Day-1 at Summit County (OH) Public Health

Another fine start to the FEMA Basic Public Information Officer class here in Summit County, Ohio!

Many thanks to the pros at the Summit County Health Department who are hosting this week’s class.

Outstanding hospitality as always!

And of course special thanks to Jena Beckett and the team from Summit County EMA for enhancing their team’s knowledge on the fun of being a Public Information Officer!

We are in the command room this week so you know it’s serious!

As always, we lay the groundwork for successful operations for any PIO.

But we also share real-world experiences that could help in their daily routines to better their visibility. And yes, of course we still do all the media mock interviews.

Public health is a great partner when it comes to outbreaks and opioid intervention tactics so many of our participants opted to test their media skills on an outbreak and response.

Also great to have former Columbus newsies Rachel Feeley on our PIO side (now with Ohio Department of Health) as we continue our mock interviews for everyone.

See, deep down inside, some reporters want to be public safety PIOs. 🤣

For those newly assigned PIOs, we get them on camera as soon as possible!

The whole idea is that we expose new PIOs to this kind of media interview(s) so they aren’t shocked the first time they do it in real life. It’s always a bit more nerve racking when you are n00b PIO and have a bunch of mics and high intensity lights shoved in your face during the start of a major disaster or crisis.

Aaaaaaaaaaaaaand finally, a big shout out to my team across this great nation as FEMA turns 40 this week!

Here’s a quick video that External Affairs put together.

Proud to work along side all of you through countless disasters.
@rusnivek

Hiya NASA! #OurJourney

Thanks to NASA and the Houston Space Center on the quick tour today.

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Houston, Texas

Shuttle stuff is cool!

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Not quite the “all glass cockpit” that we are used to seeing in 2016.

Also thanks to all the media that was there today and will be there tomorrow covering the grand opening of the new Independence Plaza.

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Nurturing science and technology will help explore new frontiers. #NASA #Independence #ourjourney

It really is the perfect backdrop for everyone.

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Great examples of how science and technology will help explore new frontiers.

Also, so glad to see Challenger crew is still honored in many parts of the campus, staff, and on the tours. On behalf of everyone from Hawaii, this means so much to all of us.

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The NASA family lost seven of its own on the morning of Jan. 28, 1986, when a booster engine failed, causing the Shuttle Challenger to break apart just 73 seconds after launch.

NASA has some neat stuff.

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What the deuce?

An actual DoD red phone – I’m nerding out! “Flush the bombers, get the subs in launch mode. We are at DEFCON 1.”

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Truly honored.

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“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.” – JFK September 12, 1962

Thank you NASA!

@rusnivek

Doctor! Doctor! Give me the news!

Doctor! Doctor! Give me the news!

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It was outstanding to see one of my all-time favorite ER Docs today in the Emergency Department – ladies and gents, I give you the prestigious Dr. Larry Glaude!

Many of you know that in public safety, friendships are forged that last a lifetime…and Dr. Glaude is a great example. So many great memories and of course epic stories to tell!

@rusnivek

 

Ebola treatment at Grady with CDC

Thanks to the pros at Grady on their hospitality. As you may remember, Grady was one of the first health systems to treat Ebola patients here in the United States.


Grady works closely with their partners in health at the Center for Disease Control and Prevention (CDC). Both agencies are in Atlanta, so it puts them in a very unique position to integrally work in specialized treatment in stopping this deadly outbreak.


Thanks again for the warm hospitality.

@rusnivek

Safety-PIO-SM-14-010-Appropriate-for-Social-Media ?

14-010: Appropriate for Social Media?
Agency: The back of the ambulance Topic(s):         Posting on SM
Date: Fall 2014 Platform:        Instagram

At times, social media is very emotional and many users like to share intimate moments with all their followers. The reality of social media is great…except when it is done inappropriately. That’s just what Instagram user rnashleeyyy_xx did in the back of an ambulance.

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“Love is in the air…” are great lyrics, however, I don’t believe this type of behavior is appropriate for an ambulance. This isn’t a hotel…real patient care occurs in the back of the ambulance! This is a professional environment. Keep it that way.

 

Also, I am fairly sure Zeus didn’t write that in his SOGs. No matter the justification, people will immediately judge and in the court of public opinion, these actions are not considered professional. And no, the caption/description will not deter or change focus as the visual image hits the news.

 

So basically, stop making out in the back of the ambulance.

 

The amount of stuff that happens back here is enough to scare an entire country. Infection control alone should be enough of a deterrent. Think about it.

 

Any agency on social media should have a social media strategy and a plan that includes guidelines on how employees should use social media and who they interact with. The plan can outline how members should conduct activities on social media as well as identify dangers on how, if used inappropriately, will reflect poorly upon the agency. No matter your threshold of acceptance or approval, monitor your employees use of social media. They are a direct reflection on your agency, your brand, and you.

 

General social media tips to keep in mind:

  1. Know what your employees are posting on social media platforms.
  2. Your employees are a direct representation of your brand/image on social media.
  3. The disclaimer “My views expressed here do not reflect my employer’s views” will NOT hold up in court.
  4. Regularly search for your agency’s name to monitor the online discussion(s).
  5. You work hard to build your brand on social media…Keep it that way.

 

Time is valuable, so tweet good stuff.

@rusnivek

***To download this as a single-page printable format, click this file:

Safety-PIO-SM-14-010-Appropriate-for-Social-Media-a