Where is @rusnivek?

Emergency Management, Emergency Services, & Disaster Spox

FEMA Basic PIO Day-2 with Media panel!

Posted on April 3, 2019 by rusnivek

Day-2 of the FEMA Basic Public Information Officer’s course here in Summit County, Ohio! Starting off discussion on body language and non-verbal cues from Bosso.

I was fortunate to have a few of my media peeps stop by to say hi.

Cleveland 19 News (@Cleveland19news) Director of Digital Content Amanda Harnocz (@AmandaHarnocz)

News 5 Cleveland (@WEWS) Reporter Meg Shaw (@MegDShaw)

So glad to hear their insights to news media engagement and interactions.

We opened the floor to questions and our new PIOs had some deep questions on conflict resolution and maintaining relationships.

Proud to have media members attend all my classes as an integral part of getting the message out.

A hallmark sign of a solid PIO? Always building media relationships BEFORE an emergency.

Thanks you Meg and Amanda!

In the afternoon, we had a quick public safety panel from

Cleveland Police (@CLEPolice) PIO Sgt Jennifer Ciaccia

Cleveland Fire (@ClevelandFire) PIO Lt Michael Norman

Outstanding to hear from working PIOs who have worked so hard to improve the image of their departments during challenging times.

And finally, to close out the day, we had a quick visit from Cuyahoga County Sheriff’s Office (@CuyahogaSheriff) PIO John O’Brien (@jobjr)!

Providing solid media interactions and being firm on your stance as a PIO is critical in assuring your agency is seen as a trusted and guaranteed source of information. Thankful to hear positive stories from John for all of our class today.

I am proud to be able to share and open connections for these new PIOs from across the state.

Tomorrow we take them from single role PIOs and form up Voltron in the JIC!

@rusnivek

FEMA Basic PIO Day-1 at Summit County (OH) Public Health

Posted on April 2, 2019 by rusnivek

Another fine start to the FEMA Basic Public Information Officer class here in Summit County, Ohio!

Many thanks to the pros at the Summit County Health Department who are hosting this week’s class.

Outstanding hospitality as always!

And of course special thanks to Jena Beckett and the team from Summit County EMA for enhancing their team’s knowledge on the fun of being a Public Information Officer!

We are in the command room this week so you know it’s serious!

As always, we lay the groundwork for successful operations for any PIO.

But we also share real-world experiences that could help in their daily routines to better their visibility. And yes, of course we still do all the media mock interviews.

Public health is a great partner when it comes to outbreaks and opioid intervention tactics so many of our participants opted to test their media skills on an outbreak and response.

Also great to have former Columbus newsies Rachel Feeley on our PIO side (now with Ohio Department of Health) as we continue our mock interviews for everyone.

See, deep down inside, some reporters want to be public safety PIOs. 🤣

For those newly assigned PIOs, we get them on camera as soon as possible!

The whole idea is that we expose new PIOs to this kind of media interview(s) so they aren’t shocked the first time they do it in real life. It’s always a bit more nerve racking when you are n00b PIO and have a bunch of mics and high intensity lights shoved in your face during the start of a major disaster or crisis.

Aaaaaaaaaaaaaand finally, a big shout out to my team across this great nation as FEMA turns 40 this week!

Here’s a quick video that External Affairs put together.

Proud to work along side all of you through countless disasters.
@rusnivek

State of Ohio Joint Information Center System course in #Summit #County #PIO #JIC #JIS

Posted on February 22, 2018 by rusnivek

Lots of great discussion starting the State of Ohio Joint Information Center/System class (G-291).

PIOs from across the state sharing ideas on how we can all work together during an emergency is critical.

Scenario based PIO training works well as it puts our crews into the action mindset.

Thanks to our diverse backgrounds of our participants – we had various discussions on our all-hazards response as well as how we can better support each other in times of emergency or disaster.

Glad to have a new batch of PIOs ready trained for our external affairs efforts. I am confident that if we continue to train and educate our public safety professionals – that we can better serve all our 88 counties across the State of Ohio.

#pink PC: AC Bosso

Reporting live from the official State of Ohio JIC/JIS Course here in Summit County…

@rusnivek

Day-2 of the State of Ohio #Basic #PIO class #Summit

Posted on February 21, 2018 by rusnivek

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!

Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.

Reviewed all oncamera interviews from all the participants in our class.

We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.

Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.

As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.

And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…

…and formulated talking points….

…organized and strategically thought out a press conferences agenda…

…prepped speakers…

And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!

@rusnivek

Day-1 of the OhioEMA Basic #PIO class in Summit County

Posted on February 20, 2018 by rusnivek

Packed house as we start another Ohio EMA Basic Public Information Officer Course in Summit County, Ohio!

Special thanks to Jena and all the pros at Summit County Emergency Management Agency.

Great diverse crowd from various backgrounds allow us to have wide discussions on topics. With so many disciplines represented, we had a deep dive into lots of classroom tabletop activities for PIOs.

Remember, its our job to align ourselves with those SMART Objectives, then analyze our audiences, then write specific messaging to our targets audiences.

Easy peasy right? In person classes like the Social Media for Disaster Response and Recovery as well as Social Media Tools & Techniques. And of course don’t forget all those fun online FEMA Independent Study classes too. (all classes are no cost)

And of course we did the oncamera PIO interviews today. Staple of our class!

Last part of the day, we hit the social media section hard cause we talked a ton about case studies highlighting success stories and pitfalls in social media use. And of course, don’t forget to get #slizzerd

Tweet responsibly peeps!

Reporting live from Summit County…

@rusnivek

Twinsburg Fire for a bit today

Posted on April 21, 2017 by rusnivek

Spent part of my day at Twinsburg Fire (Summit County, OH).

Great to see Fire Chief Tim Morgan. Fun fact, I first met him when he was a new red helmet. We talked a bit about regionalization as well as building partnerships through our IMTs (Incident Management Teams).

But the fun began when I got a chance to chat with Assistant Fire Chief Steve Bosso about PIO stuff.

And of course other stuff too.

Say it with me: “partnerships”

Trust me, its great to have such an outspoken advocate for safety at Twinsburg and Summit County.

Be safe peeps – always lean on your trusted fellow peeps before the big one hits.

@rusnivek

State of Ohio EMA new Joint Information Center class in #SummitCounty #JIC #JIS #PIO #ESF15

Posted on May 5, 2016 by rusnivek

Rolling out the State of Ohio Emergency Management Agency‘s new G0291: Joint Information Centers (JIC) / Joint Information System (JIS) Planning for Tribal, state, and Local PIOs. Luckily, we were in the Command and Control room at the Summit County Health Department.

Command Control room…aka DOC

As always, its great teaching with Sister Michael Marie. Outstanding experiences and great stories from her international work in challenging areas of the world.

Even OEMA was checking in on our progress!

#truelove for us Emergency Management Instructors.

Sister Michael showcased the importance of all-hazard PIO involvement in emergency response to a natural hazard.

Everyone was able to share experiences and help each other improve – esp thinking outside the box on various scenarios.

By the end of this in-class activity, our participants realized that there are so many parts to a “simple disaster” that it pays to build partnerships early.

It’s all hands working in an emergency – so build your relationships early before a disaster.

Remember: At 0300, you ugly, you smell, you stink – and clearly that’s not the best time to meet new people and to function in an emergency at 110%.

“As Emergency Management, we must continue to nurture solid working relationships and common response/recovery objectives with our all-hazards partners in public safety.” – @rusnivek

Best part? At the end of the class, they all applauded.

slow-clap

Awwww yeah!

When was the last time a class applauded your Emergency Management NIMS ICS compliant class?

Heh.

As always, it’s great to teach with OEMA Instructor and consummate professional Sister Michael Marie.

There is so much going on in this picture. I can’t even.

I’m just glad to be a part of something big.

@rusnivek

Day-2 of Ohio EMA Basic Public Information Officer Course in #SummitCounty

Posted on May 4, 2016 by rusnivek

Second day of the State of Ohio Emergency Management Agency‘s Basic Public Information Officer’s Course in Summit County.

Lots of discussion on the changes in public information especially with the use of social media in the 24-hour news cycle. #OMG

We were fortunate enough to hear from WKYC Reporter Jasmine Monroe and Videographer Carl Bachtel (NBC News affiliate) on what the media needs once they arrive on scene. Great insight to breaking news and media notifications.

Special thanks to WKYC’s Jasmine Monroe and Carl Bachtel.

As a class, we reviewed all media interviews and shared positives and points to improve – all geared toward enhancing PIO interview skills.

Reviewing the on camera interview with Twinsburg Lt. Marcus Ketner.

The final activity we broke into various PIO sections. This included an on-camera interview with talking points and bridging.

Jim McIntyre interviewing Elizabeth Foster while Mark Shane handles the videographer duties in the final G0290 classroom activity.

Great way to showcase newly acquired skills!

Jim McIntyre interviewing Elizabeth Foster for the final G0290 classroom activity

At the end of the day, I had a few moments to play our little holiday project aka #CJSavesCLE – just to showcase the power of when PIOs work with local media to make a wish come true for a day.

#CJSavesCLE

Solid day with so many new peeps!

Tomorrow will be G-291 Joint Information Center stuff! #excited

@rusnivek

April 2016 was solid, but it’s gonna be May

Posted on May 1, 2016 by rusnivek

April 2016 was solid, but it’s gonna be May…..

Instructors Kevin Sur and Justin Timberlake. Heh.

First week, I will be instructing FEMA’s National Emergency Management Executive Academy Program at EMI specifically on Crisis Communications, Public Information Officer, and Social Media. Then heading back to Ohio to teach a basic Public Information Officer’s Course and Joint Information Center/System course (G-290/291) in Summit County. R3 and R5 = Twofer in just the first week!

Second week, I will head back north to Michigan to teach social media at Michigan State University. Then the last half of the week spent in Chicago for meetings with various public safety officials including Chicago Fire.

Third week, we have a State of Ohio Emergency Management Instructors’ Workshop at Ohio EMA in Columbus. Good chance to chat and share successes with our staff – who are all good stewards of Emergency Management. Cbus baby!

Fourth week, I will be instructing in the big DHS/FEMA 2016 National Training and Exercise Symposium at EMI. Whohoo!!! Hoping to catch up to Brian Kamoie and Doc Lumpkins again. Then jetting off to Nebraska to teach Social Media and Crisis Communications in the statewide CPESymposia. R3 and R7 in the hizzouse!

fema_regional_map

Yep, it’s a 3-5-7 kinda month – A big month indeed.

@rusnivek