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Emergency Management, Emergency Services, & Disaster Spox

Sunday full press conference with leadership

Posted on March 15, 2020 by rusnivek

Sunday funday right? #PIO

Looks like we got a prime spot for our presser today. Flag is up so let’s do this.

Assigned: Sunday Press Conference with senior leadership from County Health Department and County Chairman.

Me? I definitely burned the midnight oil but talking points all done. All reviewed and approved.

Let’s get this started because it looks like all my media friends are here. Welcome media partners!

Getting that angle just right….

But don’t forget, pic or it didn’t happen right?

And it’s Sunday so I didn’t a tie was necessary.

So let’s not delay.

Thanks to the friends at NBC5 Chicago for the live streaming of the presser.

Successful press conference with a few issues to review.

Shared learning points:

Trust your more seasoned PIOs to make solid strategic decisions.
Don’t be star-struck with national news media.
Lack of hard copy printing caused some hiccups.
Lack of skills will be very apparent within a few minutes of operation.
Lots to work through as this response will be a long response and even longer recovery.

Moving into the role of External Affairs Officer starting tomorrow. Likely turning on the lights for the Joint Information Center (JIC) too.

Hope your Sunday was good.

Reporting live from the presser….

@rusnivek

Big cameras vs phones?

Posted on February 2, 2020 by rusnivek

Sunday reflection – just some quick screen shots of the ongoing press conferences from the back on the rotorwing aircraft crash in CA. Take a look.

Do you see it?

Count how many phones vs big cameras.

Amazing to see the change in technology as we move from

My PIO observations

Try your best to make room for those reporters w/ phones only. Obviously, they can’t pool, so maybe a stand for video.
Media should be considerate of the notification of next of kin. Loved ones should NEVER find out of death from media reports.
Malt boxes are nice for secure locations, but likely in an outside field setup (like this one), it might not be possible.
At the close of the presser, clearly state the time of the next press conference so that media will have a good idea what info will be delivered and of your partners on what to prepare.
In the mass/swarm of the location, consideration to elevate your primary talent. If that’s not possible, perhaps give them some room around the podium to deliver message.

Good work on an undoubtedly difficult incident.

@rusnivek

FEMA Basic PIO Day-2 with Media panel!

Posted on April 3, 2019 by rusnivek

Day-2 of the FEMA Basic Public Information Officer’s course here in Summit County, Ohio! Starting off discussion on body language and non-verbal cues from Bosso.

I was fortunate to have a few of my media peeps stop by to say hi.

Cleveland 19 News (@Cleveland19news) Director of Digital Content Amanda Harnocz (@AmandaHarnocz)

News 5 Cleveland (@WEWS) Reporter Meg Shaw (@MegDShaw)

So glad to hear their insights to news media engagement and interactions.

We opened the floor to questions and our new PIOs had some deep questions on conflict resolution and maintaining relationships.

Proud to have media members attend all my classes as an integral part of getting the message out.

A hallmark sign of a solid PIO? Always building media relationships BEFORE an emergency.

Thanks you Meg and Amanda!

In the afternoon, we had a quick public safety panel from

Cleveland Police (@CLEPolice) PIO Sgt Jennifer Ciaccia

Cleveland Fire (@ClevelandFire) PIO Lt Michael Norman

Outstanding to hear from working PIOs who have worked so hard to improve the image of their departments during challenging times.

And finally, to close out the day, we had a quick visit from Cuyahoga County Sheriff’s Office (@CuyahogaSheriff) PIO John O’Brien (@jobjr)!

Providing solid media interactions and being firm on your stance as a PIO is critical in assuring your agency is seen as a trusted and guaranteed source of information. Thankful to hear positive stories from John for all of our class today.

I am proud to be able to share and open connections for these new PIOs from across the state.

Tomorrow we take them from single role PIOs and form up Voltron in the JIC!

@rusnivek

JIC/JIS Course at IFD HQ – Day-3!

Posted on November 21, 2018 by rusnivek

Day-3 of the Joint Information Center/Joint Information System course here at the Indianapolis Fire Headquarters.

This place is super nice…

…and a bonus welcome by the Chief of the department – Fire Chief Malone!

Outstanding to see that kind of engagement of a large metro fire department stop by to say hi. And of course the IFD PIO BC Rita Reith working the PIO magic too!

Great discussion on when situations get worse…ie disaster declarations and how as situations start to grow, how we as a nation respond to help assist others.

You know we had lots of discussion on JIC/JIS operations and needs.

Also discussed how the executive policy room could affect actions of the field PIOs as well as the JIC – which stresses the need for solid, one voice communications from the Emergency Operations Center.

I know, I know, coordination again huh? But it’s the truth! If we don’t work together, we will likely fail our constituents. We must work together to support our ongoing efforts of safety with all our partners.

Great dialog on mutual aid partnerships. Regardless of the situation, we can all work closely with each other and share ideas.

Me? I am very proud of the work from everyone in the class this week.

Looking forward to working with all of you during the next big one.

Until then, go forth and tweet good stuff!

@rusnivek

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

Posted on November 20, 2018 by rusnivek

Day-2 of the DHS/FEMA G0290 Basic PIO Course!

We had time to discuss a myriad of topics including the importance of press releases.

While antiquated, there is some value. I think.

Lots of group work as we continue to move to support our agencies’ goals and mission.

As usual, we were fortunate to have excellent coordination with local and national media for this class.

Good Morning America Elyna Niles-Carnes (@encproducer)

WISHTV-8 Emily Kinzer (@EmilyKinzer8)

RTV6 Paris Lewbel (@PLewbel)

and Indiana State Police PIO Sgt John Perrine (@ISPIndianapolis).

So glad to have this candid media panel to discuss ongoing PIO operations with everyone.

Got a chance to facilitate this panel discussion as we had spirited discussion on “no comment”, realistic expectations, favoritism, “off the record” vs truth. Outstanding discussion from everyone from Ohio, Kentucky, Illinois, Florida, and of course Indiana.

And if you were wondering, no doubt, we did review all in-class interviews.

Solid discussion on tips/tricks to use during oncamera interviews as well as some great techniques to use during a crisis.

Looking forward to tomorrow – final day as we form Voltron and move into JIC/JIS!!

@rusnivek

Day-1 of the FEMA Basic PIO Course in Indianapolis

Posted on November 19, 2018 by rusnivek

Day-1 of the FEMA Basic PIO course here in Indianapolis!

Glad to be teaching with FEMA Master PIO Erica Creech…

…and WTFD Capt Mike Pruitt…

…and oh a quick surprise….FEMA Master PIO Rita Reith!

That’s right, for those of you keeping score, this is the first time 3 FEMA Master PIOs have taught the Basic PIO Course. Whoop whooop!

Don’t worry, we did some on camera interviews as well as some fun dialog with out class that hail from Indiana and Kentucky!

We talked about press conferences and the importance and the need for onscene communications not only with the news media, but also the general public. Like the breaking news coming out of Mercy Hospital in Chicago.

Also sharing some stories of breaking news in Cleveland.

Great dynamic and solid discussion from everyone who attended today’s first day of FEMA Basic PIO!

@rusnivek

Day-2 of the State of Ohio #Basic #PIO class #Summit

Posted on February 21, 2018 by rusnivek

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!

Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.

Reviewed all oncamera interviews from all the participants in our class.

We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.

Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.

As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.

And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…

…and formulated talking points….

…organized and strategically thought out a press conferences agenda…

…prepped speakers…

And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!

@rusnivek

The FEMA #PIO on #PirateRadio! Is that real? #FBF

Posted on October 27, 2017 by rusnivek

I was asked if Pirate Radio was real….yeppers!

Pirate Radio based in the Florida Keys-Key West has a strong voice that not only hits audiences throughout the keys, but also into southern Florida too. They stream their shows so that any Pirate can listen in…even when yer a landlubber!

I was a regularly contributor to their morning shows with daily Hurricane Irma disaster updates. We also brought other public safety agencies in with us to showcase the unified efforts of countless government agencies involved and how we are all working together in the response/recovery effort.

Additionally, I was invited to be a regular guest on their Friday morning show to talk about the DHS/FEMA response and recovery efforts for the Florida Keys. Not only talking about the Florida Keys, but also the millions of $$ in financial support approved for the State of Florida.

Remember, AM/FM radio stations are a critical source of information in a disaster. After a disaster, cell service might be down, sat tv might be out, and it is highly likely that your neighborhood may not have power. Post-disaster, plan on AM/FM radio being a solid source of information.

Many mahalos to both gracious Pirate Radio hosts – Jack and Kim!

@rusnivek

Videos from Acting Secretary Elaine Duke and Florida Governor Rick Scott on Disaster Response Recovery for Florida Keys

Posted on September 21, 2017 by rusnivek

Here are just a few of the packages from both sides of the production house from my visit with the US Department of Homeland Security Acting Secretary Elaine Duke, Florida Governor Rick Scott, FEMA Federal Coordinating Officer (FCO) Willie Nunn, and other key leadership and dignitaries supporting the rescue/recovery operations.

Here’s the video from FEMA.