Day-2 of the State of Ohio #Basic #PIO class #Summit

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!


Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.


Reviewed all oncamera interviews from all the participants in our class.


We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.


Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.


As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.


And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…


…and formulated talking points….


…organized and strategically thought out a press conferences agenda…


…prepped speakers…


And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!

@rusnivek

The FEMA #PIO on #PirateRadio! Is that real? #FBF

I was asked if Pirate Radio was real….yeppers!


Pirate Radio based in the Florida Keys-Key West has a strong voice that not only hits audiences throughout the keys, but also into southern Florida too. They stream their shows so that any Pirate can listen in…even when yer a landlubber!


I was a regularly contributor to their morning shows with daily Hurricane Irma disaster updates. We also brought other public safety agencies in with us to showcase the unified efforts of countless government agencies involved and how we are all working together in the response/recovery effort.


Additionally, I was invited to be a regular guest on their Friday morning show to talk about the DHS/FEMA response and recovery efforts for the Florida Keys. Not only talking about the Florida Keys, but also the millions of $$ in financial support approved for the State of Florida.


Remember, AM/FM radio stations are a critical source of information in a disaster. After a disaster, cell service might be down, sat tv might be out, and it is highly likely that your neighborhood may not have power. Post-disaster, plan on AM/FM radio being a solid source of information.

Many mahalos to both gracious Pirate Radio hosts – Jack and Kim!

@rusnivek

Videos from Acting Secretary Elaine Duke and Florida Governor Rick Scott on Disaster Response Recovery for Florida Keys

Here are just a few of the packages from both sides of the production house from my visit with the US Department of Homeland Security Acting Secretary Elaine Duke, Florida Governor Rick Scott, FEMA Federal Coordinating Officer (FCO) Willie Nunn, and other key leadership and dignitaries supporting the rescue/recovery operations.

Here’s the video from FEMA.

Here’s the video from ABC affiliate WPLG 10News out of Miami.

https://cdnapisec.kaltura.com/p/2031101/sp/203110100/embedIframeJs/uiconf_id/36218821/partner_id/2031101?iframeembed=true&playerId=media-preview_0_0_68qwxcn1&entry_id=0_68qwxcn1&flashvars%5BstreamerType%5D=auto

Here’s the FacebookLife from Monroe County’s PIO.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMonroeCountyFLBOCC%2Fvideos%2F1607830549261448%2F&show_text=0&width=560

Working the magic to help promote Response and Recovery efforts here in the Keys –  #KeysRecovery!

@rusnivek

#Irma looking all fug #Hurricane

Man, #Hurricane Irma looking all fug.


Maybe we better brief in a safer location…
@rusnivek

State of Ohio EMA G291 Joint Information Center / System class at Medina County EOC

Packed State of Ohio EMA Joint Information Center / Joint Information System course today!

Started everyone into group work as well as ongoing discussion on the role of SMEs at a press conference.

Just in case, we also tasked participants to start thinking about a policy/protocol for their agency on sneak attack aka ambush interviews.

We found as we leverages our strengths and capitalize on our skills, we as JIC Managers can better meet the needs of any situation – we just gotta find the right PIOs for the job.

As our groups collaborated, we found that despite crossing state lines, we still have the same problems as other areas – thus proving our point that we need to consistently train together and exercise our plans together.

Many of our participants enjoyed working in the JIC setting and were excited to work in a JIC during the next activation. Most excellent as we build a strong cadre of PIOs across this great state.

My Ohio Peeps!

Reporting live from Medina County’s Emergency Operations Center….

@rusnivek

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Another solid JIC JIS course on #AlohaFriday 

Today is DHS/FEMA’s G-291: JIC/JIS planning for Tribal, State, and Local PIOs!


Lots to talk about esp coordination with various all-hazards agencies.

Also glad to share a few PIO/JIC stories on 3-girls that were missing for 10+ years as well as the 2016 NBA Championships, Republican National Convention, 2016 World Series, and 2017 NBA Championships.


On top of that, our class wanted to know more about social media so I can indulge a bit. Not only on #s, geolocation, platforms, etc….but also lots on newer wearable technology too.


As always in any class we instruct, we try to make fun and exciting. And yes, thumbs up for PIOs!


Special thanks to WTFD Capt Mike Pruitt for the coordination and hospitality.. Glad to see so many new PIOs in the audience.

Happy Aloha Friday peeps!

@rusnivek