Sunday reflection – just some quick screen shots of the ongoing press conferences from the back on the rotorwing aircraft crash in CA. Take a look.

Do you see it?

Count how many phones vs big cameras.

Amazing to see the change in technology as we move from

My PIO observations

• Try your best to make room for those reporters w/ phones only. Obviously, they can’t pool, so maybe a stand for video.
• Media should be considerate of the notification of next of kin. Loved ones should NEVER find out of death from media reports.
• Malt boxes are nice for secure locations, but likely in an outside field setup (like this one), it might not be possible.
• At the close of the presser, clearly state the time of the next press conference so that media will have a good idea what info will be delivered and of your partners on what to prepare.
• In the mass/swarm of the location, consideration to elevate your primary talent. If that’s not possible, perhaps give them some room around the podium to deliver message.

Good work on an undoubtedly difficult incident.

@rusnivek