Great training resource discussion with the State of Maryland EMA

I stopped by the State of Maryland’s Emergency Management Agency and EOC.


I had a chance to sit down with Executive Director Russell Strickland and talk about various Training & Exercise plans including a few ways to enhance their plans. Also caught up with the famous Doc Lumpkins!


Yep, that’s our classic pose. It’s the same pose as the EMI conference, White House Disaster Day, NEMA Conference, etc….

Obv we all had to have a quick meeting with City of St. Louis EMA Sarah Gambling-Luig.


#FlatSarah had to go to another meeting concerning #CityHallSelfie so the rest of us stayed to plan for upcoming classes.

Great discussion on various aspects of social media focusing on gathering information for tactical operation for SA/COP. Emily and Ed provided some great insight to upcoming plans for Maryland. Additionally, we also had a chance to chat about ready deployable PIOs to field tactical operations, Joint Information Centers (JICs), Incident Management Teams (IMTs), and increasing SA/COP for State of Maryland.


Looking forward to more PIO involvement with my Maryland peeps!

@rusnivek

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

Me Oh My Oh May 2017!

Me Oh My Oh May 2017!

First week I’ll be presenting at the 2017 Association of Floodplain Managers annual conference in Kansas City. Region-7 peeps!

Second week will be in the State of Nevada Emergency Operations Center for a set of social media courses including my favorite PER-344 – Social Media Tools & Techniques! Region-9 baby! Sadly, I will not be attending the National SAA conference. 

Third week will be spent teaching ICS-300 in the Emergency Operations Center (EOC). Who’s excited for Intermediate Incident Command System (ICS) for Expanding Incidents?!? 

Fourth week will be spent in southern Ohio in a PIO course with on camera interviews and crisis response exercise.


Trust me, it’s likely going to be a busy tough May. 

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Tools for live broadcast for City of Cleveland peeps

Thursday fun with numerous Public Information Officers from the City of Cleveland.

Quick presentation on Tools and Social Media Platforms specifically addressing live broadcast technologies and lessons learned.

Yes, I’ll promise to show them my PIO stick (aka my GOT rod)

Great to see so many familiar faces in the crowd today.

@rusnivek

 

“Attending” the #GSMCon2017 in Dallas #coasttocoastkevin

Today, I am “attending” the Government Social Media Conference (#GSMCon2017) in Dallas.


Thanks to a few late night ideas spurred by Maryland Emergency Management’s Emily Allen (@allen_emilym) and Garden Grove Fire California Capt Nguyen (@PIOthanhn).

Bahhahahaahaha.

Sounds like an interesting talk from Mary Jo Flynn and Sarah Miller now on Social Media and UAS use by government officials.


Ahem. Well, what can I say?

Maybe a few safety messages on keeping your mobile devices charged…..Wait, Lazo can you help?

I tried to win a few raffle prizes, but sadly that didn’t happen.

While on the step and repeat, Conference host Kristy Dalton is giving me the look…the look to attend #GSMCon2018 too.

I spy, with my right eye…Bronlea too!

Reporting live from…..well Dallas!

@rusnivek

Day-4 as the FCO’s Press Secretary 

Day-4 and my Federal Coordinating Officer (FCO) wanted to brief the entire Joint Field Office (JFO).


Words of encouragement to rally the team and keep the momentum going is an important part of any situation.

Awesome. I’m just glad to be a part of the team.


No supersoakers or motorized podiums yet.

Second day of being the FCO’s Press Secretary – bring it on Thursday!

@rusnivek