A PIO view on an overcast day here in Chicago.
PIO skillz in 3…2…1….
In reviewing my comments from yesterday’s class, I am reminded how much our impact and influence we have as instructors.
This is the reason why we as instructors, educators, and leaders share our experiences.
Without a doubt, there are clear differences between people who read the slides vs instructors who are passionate about improving our field.
It is imperative that we continue to push the envelope as we train and exercise our nation’s public safety professionals. During an emergency or disaster, there is no second chance. The community’s safety is of the utmost importance.
Our dedication to our public safety constituents is neverending and we must strive to be ready for any situation.
This is what we train for…this is what we do.
I love getting messages like this.
Proud of your work and dedication to your community.
Welcome to the FEMA team!
Love to hear success stories from those who I’ve worked and trained.
These kinds of random notes highlight the importance of the work that I do in the preparedness and response directorate for local to Federal agencies.
Yep, without a doubt, I’m proud of every single one of you. All of you.
Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!
So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!
Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.
Great experiences to share with out new PIOs!
Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.
Now go forth, and use your new PIO skillz for good!
Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!
Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.
In a heartbeat, I’d work for Erica any day in the JIC.
Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.
Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.
After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.
These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.
These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.
Proud to see new relationships and transparency with all parties involved.
Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.
I can’t begin to tell you how happy I am to see this kind of action happening in class.
Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!
Yeah yeah, I’ll get off the soapbox now.
But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…
Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.
After the media panel left, we reviewed all of our on camera interviews.
Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.
To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!
Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.
Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!
Outstanding start to this week’s FEMA G0290: Basic PIO course sponsored by Ohio EMA and the City of Cleveland Emergency Management!
Special thanks to CEM Alex Pellom for the invitation to hang for a few days in the Emergency Operations Center!
Guess who I get to teach with this week? Fresh off the disaster wheel, Assistant Fire Chief Steve Bosso!!!
Don’t mind his grumps face, you’d be a bit tired if you were EMACed to work Hurricane Florence too. I’m excited to hear about his experience working with South Carolina’s Emergency Management Division PIO Derrec Becker.
And yes, if you were wondering, we are holding class IN the actual City of Cleveland Emergency Operations Center!
Interviews? Heck yeah – you know we did!
Incredibly valuable time on camera.
Spent some time doing group work and communications strategy with many partners from across the State of Ohio and the State of Pennsylvania.
Showcasing partnerships and strengthening collaborative messaging during the preparedness…
…will help during response phase planning and support for ongoing operations.
Additionally the blending of resources embodying the all-hazards mentality, is critical when dealing with larger disasters/emergencies. Here’s Police, Fire, EMS, Health, Public Works, and Executive Policy working together for a coordinated message.
Steve had a few injects too…like branding. Steve is a former photojournalist so he’s got the photog eye for these kinds of things with some fancy camera work…
And not to worry, in order to share real world experiences, we had our first subject matter expert – Cleveland Police Public Information Officer Jennifer Ciaccia stop by to talk about her experiences as the PIO for CPD.
So many issues to deal with esp during a National Special Security Event (NSSE) – the 2016 Republican National Convention! And of course a whole bunch of other cases including the 3 girls missing for 10+ years (Castro case), Facebook killer, CJ Saves CLE, St. Patrick’s Day Parade, etc….
Whew – full day! Great dynamic class.
Solid first day. Looking forward to day-2 of the Basic PIO!
Busy morning as we started our full scale exercise (FSC) today.
As players rolled in, they signed in and were matched up to their projected Joint Information Center (JIC) positions.
Some issues encountered by the participants? They have never worked together.
Realistic? Yep. Soooooo this is why we train and exercise together during bright lights classroom time. Again, I continue to believe, the worst time to meet someone for the very first time is at 0300.
Some general rules about the FSE including our work here in the JIC.
Steve outlining the efforts of social media injects and the Twitter.
Aside from regular play, we also had some VIPs visit. Jane from City Council showed up and I was detailed to share some of the issues, deliverables, and progress each of the tables were making as they continued the scenario.
Our social media team was hard at work not only discerning info, but also considering prioritization of tweets, impact of posts, and of course exploring various other platforms that could provide better SA/COP from data mining the locale using social media.
Not only the use of Twitter, Facebook, and Instagram – but exploring SeeClickFix, Waze, Tinder, SnapChat, and a whole host of other platforms geared to provide information out in the field.
Here’s Erica questioning the viability of some posted information as well as verifying media info.
Say it with me: Trust, but VERIFY.
Our rumor control table helped provide supplemental documents as well as refined talking points for our social media teams as well as our on-camera talent. All bullet points right?
Assistant PIOs were hard at work discerning google docs for real time sharing of information.
Maintaining good tempo for a JIC Manager is crucial as they update themselves on the issues w/ the EOC as well as continue the message that matches w/ the SMART Objectives.
As time went on, we simulated a “change of command” where the JIC Manager formally passes command to the Deputy JIC Manager. Hint to new JIC Managers – to make this a smooth transition, you must train on this action.
***ICS reminder: The Deputy can assume the role of the primary position. An assistant cannot assume the role/duties of the primary position.
Meanwhile, us Controllers and Coaches got all the smiles.
Along with VIPs, we continue to stream Federal partners in to tour the working exercise JIC. Not only response questions, but long term viability and ongoing return to normalcy were stressed as we projected our move from response to recovery and how viable are the transportation companies.
See, recovery is critical right? Therefore resilience is critical for the community.
The Captain of the Port was able to brief out with all participants. Outstanding to have this kind of high level involvement in our FSE. Encouraging words to hear specifically addressing our nation”s current situation for security and safety.
Also, great messages of collaboration from the City/County Emergency Management Agencies on our FSE.
Additional discussion on upcoming evaluations and how hotwashes are critical as the team starts to piece together the AAR/IP.
But never fear, we did simulate a press conference lead off by the USCG Lt.
Joining the USCG leadership at the podium was EPA, and Mayor’s office.
Don’t worry, WSUR had some pressing questions like
So I got a chance to discuss a few items from a training standpoint re: classes. Also a last minute pieces of encouragement for ongoing training and exercises as well as a strong guidance on planning ahead with everyone who is involved in the Regional Joint Information Center.
Glad to have soooooo many participants from diverse backgrounds involved in this exercise.
What a day!
Looking forward to seeing all of you on the next big one.