Unidirectional mics and keeping it up! #PIO P26

Hello AlohaFriday!

Mic check!

As part of the ongoing P26 push…I thought this quick video about field mics might help out a few public safety colleagues.

Mainly designed for PIOs, PAOs, and External Affairs Officers….I think anyone could utilize these easy tips.

Reporting live from the 24-7 SEOC…

@rusnivek

Hi Unique you dropped your phone #PIO #SocialMedia

Law enforcement has been in some tough situations. Most recently, social media has been credited with engaging the public.

In fact, some agencies have used social media to engage suspects who may leave items behind on a scene of a crime. Oooooo, evidence!

But this is not one of those cases.

On 07-04-18, this image was initially shared on Facebook then across various social media platforms.

The image with caption inferring that local law enforcement agency was pursuing the suspect and that the suspect dropped his/her cell phone while eluding law enforcement. Then, in order to reach out to the suspect and friends of the suspect, local law enforcement uses the suspect’s social media account to reach out and taunt.

While funny for public safety, we as trusting public safety pros need to take time to dispel rumors and verify facts. PIOs should be at the front line of this issue.

And yes, this post was actually fake. What the whut?

Here’s Chicago Police PIO Anthony Guglielmi’s response to this post gone viral.

Sooooooo, to recap:

  • The initial Facebook post was not associated to incident.
  • Image was borrowed from unrelated event.
  • LEOs were not involved in pursuit of suspect.
  • Law enforcement agencies are usually professional.
  • PIO was on it and addressed concern once information was vetted w/ 7th District.
  • Squashed viral post with real information. #truth

Well done CPD PIO!

Again, as PIOs we are the shepherds of our agency when it comes to reporting the facts and dispelling the rumors.

We as PIOs must remain vigilant and dispel rumors as soon as they appear. This is your job. The agency’s reputation is on the line so ensure the longevity and be cognizant of your agency’s image 24/7.

@rusnivek

Easy video tip for field PIOs -and yes, it is definitely free #P26

Hello Friday!!!!

As part of the ongoing P26 push…I thought this quick video might help out a few peeps.

Mainly designed for PIOs, PAOs, and External Affairs Officers….I think anyone could utilize these easy tips.

Reporting live from the 24-7 SEOC…

@rusnivek

 

Teaching moment for PIOs to news media

Let’s discuss this…because this news station/reporter could have made better decisions.

 

Soooooooo let’s use this as a good teaching moment. We Public Affairs pros are out there every day with the news media. Let’s revisit a few media relationships.

Perhaps in this situation, the news media was a askew on the important items and failed to think about the victim. I wish they would have considered the victim’s position. And if you heard the reporter say, “for the record” – the news story is NOT the record.

And yes, we as PIOs understand the mantra of following orders….TRUST ME we do. But taking the time to call, text, DM, etc….might be a good check between the PIO and media partners.

PIOs should reinforce to media that aside from going out to the scene, calling the PIO or the PAO might be a good option first. Most PIOs will tell you honestly if it’s a decent story or not. So establish trusted relationships before an emergency or disaster.

To my fellow PIOs – revisit your media relationships again. Wish them a happy summer and tell them to “be safe and do the right thing” – for realz.

Remember, the news media is our partner in proliferating information out during an emergency so as professionals, we should all work more closely together and use this as a PIO/media relations teaching moment.

Kudos to Newburgh Heights Police Department (located in NE Ohio).

IMHO: Yikes.

@rusnviek

State of Ohio Joint Information Center System course in #Summit #County #PIO #JIC #JIS

Lots of great discussion starting the State of Ohio Joint Information Center/System class (G-291).

PIOs from across the state sharing ideas on how we can all work together during an emergency is critical.

Scenario based PIO training works well as it puts our crews into the action mindset.

Thanks to our diverse backgrounds of our participants – we had various discussions on our all-hazards response as well as how we can better support each other in times of emergency or disaster.

Glad to have a new batch of PIOs ready trained for our external affairs efforts. I am confident that if we continue to train and educate our public safety professionals – that we can better serve all our 88 counties across the State of Ohio.

PC: AC Bosso

#pink PC: AC Bosso

Reporting live from the official State of Ohio JIC/JIS Course here in Summit County…

@rusnivek

Day-2 of the State of Ohio #Basic #PIO class #Summit

Day-2 of the State of Ohio Basic Public Information Officers’ Course here in Summit County. And yaaassss, #OnWednesdaysWeWearPink!


Started off the morning talking about interview skills and techniques that are readily used by both PIOs and Reporters/Photojournalists.


Reviewed all oncamera interviews from all the participants in our class.


We want to prepare our new PIOs with the best training so they are capable off hitting the ground running representing their agency positively in a crisis or emergency.

Steve brought in the Team from WKYC (NBC affiliate) Akron Office to be our panel discussion.


Lots of great points including what could make or break a PIO – esp for a close tight knit community like Akron and Summit County. Special thanks to Reporter Amani Abraham and Photojournalist Carl Bachtel on their insight to news media.

PC: Bosso

I was able to get my friend Cleveland Police PIO Sgt Jennifer Ciaccia to give a dual presentation with me on the 2016 Republican National Convention and other Cleveland activities.


As a team, Jen and I are solid, but we recognize that others are needed to establish the efforts of PIOing within their own communities – no matter pre-planned event or emergency.


And yes, we addressed how PIOs need to keep current on social media trends esp on national cool campaigns…like the mannequin challenge.

Again, special thanks to Jen on the support of today’s State of Ohio Basic PIO class.

PC: Bosso

PC: Bosso

Afternoon was dedicated to the PIO TTX. We setup two groups with all participants for the in class mock press conference and they did a solid job. Both groups worked together…


…and formulated talking points….


…organized and strategically thought out a press conferences agenda…


…prepped speakers…


And of course controlled the unruly fictitious media reps from OZRadio, WTF, and the YellowBrickRoadNews. FEMA Phil and USFA Tom would be so proud of us MPIOs to see us working the press conference part of the class.

Another great day for PIO training in the State of Ohio!

@rusnivek

Day-1 of the OhioEMA Basic #PIO class in Summit County

Packed house as we start another Ohio EMA Basic Public Information Officer Course in Summit County, Ohio!


Special thanks to Jena and all the pros at Summit County Emergency Management Agency.


Great diverse crowd from various backgrounds allow us to have wide discussions on topics. With so many disciplines represented, we had a deep dive into lots of classroom tabletop activities for PIOs.


Remember, its our job to align ourselves with those SMART Objectives, then analyze our audiences, then write specific messaging to our targets audiences.

Easy peasy right? In person classes like the Social Media for Disaster Response and Recovery as well as Social Media Tools & Techniques. And of course don’t forget all those fun online FEMA Independent Study classes too. (all classes are no cost)


And of course we did the oncamera PIO interviews today. Staple of our class!


Last part of the day, we hit the social media section hard cause we talked a ton about case studies highlighting success stories and pitfalls in social media use. And of course, don’t forget to get #slizzerd


Tweet responsibly peeps!

Reporting live from Summit County…

@rusnivek