Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek

 

 

A little love from the USVI

Awww! A little USVI love came in the mail today.

Mahalos to everyone in the United States Virgin Islands!

@rusnivek

Day-1 of the OhioEMA Basic #PIO class in Summit County

Packed house as we start another Ohio EMA Basic Public Information Officer Course in Summit County, Ohio!


Special thanks to Jena and all the pros at Summit County Emergency Management Agency.


Great diverse crowd from various backgrounds allow us to have wide discussions on topics. With so many disciplines represented, we had a deep dive into lots of classroom tabletop activities for PIOs.


Remember, its our job to align ourselves with those SMART Objectives, then analyze our audiences, then write specific messaging to our targets audiences.

Easy peasy right? In person classes like the Social Media for Disaster Response and Recovery as well as Social Media Tools & Techniques. And of course don’t forget all those fun online FEMA Independent Study classes too. (all classes are no cost)


And of course we did the oncamera PIO interviews today. Staple of our class!


Last part of the day, we hit the social media section hard cause we talked a ton about case studies highlighting success stories and pitfalls in social media use. And of course, don’t forget to get #slizzerd


Tweet responsibly peeps!

Reporting live from Summit County…

@rusnivek

 

Day-3 of the APIO course with the Master PIOs at FEMA’s EMI

Day-3 of the Advanced PIO course and today, we see some structure!

No doubt there was going to be some stuff on ICS forms because we got some…

…ICS-215s forms for the win!

And of course more interviews because evacuation and shelter information is super important. So bring on the interviews!

And yes, it’s not easy being green!

BTW-human with pet sheltering is totes important so make sure you know exactly what kind of message you want to pass on.

Lots of work on camera esp focusing in on joint press conferences…

…and of course solid reporter questions too.

#WeWearPinkOnWednesdays

At the end of the class, MPIOs initiated a panel discussion with Rita and I on public information.

PC: Joe

PC: Joe

Yep, an unfiltered look into PIO stuff for anyone. We as PIOs should not remain silent.

I am convinced that we are to share knowledge and enhance other PIO’s skills. Because “a rising tide raises all ships” right?

Reporting live from the External Affairs side of the house at the Emergency Management Institute…

@rusnivek

 

Day-1 of the Advanced PIO class at FEMA’s EMI! #MPIO

Starting out the Advanced PIO class week with the big cheese – a warm EMI welcome from the new FEMA EMI Deputy Superintendent Steve Heidecker!

My buddy!

Phil laying down the usual ground rules like…

  • Don’t look for Camp David.
  • Don’t open windows.
  • Don’t touch helos.
  • Don’t break anything.

And yes, today, I was fortunate enough to introduce my favorite Indianapolis Fire Department Batt Chief/PIO Extraordinaire….Ladies and Gents….put your hands together for BC Rita Reith!!!!!

Glad to see so many of my former students come here to FEMA’s Emergency Management Institute for more training. And they get to hear my same PIO instructor jokes again.

PC: Cody McDonell

PC: Cody McDonell

And great to meet so many of online peeps for the very first time aka #IRL. Yes of course there will be lots of tweeting and #hastagging going on this week.

You in my class? Holla yo!

Reporting live from FEMA’s Emergency Management Institute’s Advanced Public Information Officers class…

@rusnivek

 

Proud to have trained #EmergencyManagement and #PublicSafety for the Superbowl

Proud to have been a small part of the DHS/FEMA Incident Command training for all public safety professionals at the Superbowl today.

Have fun in Minneapolis…

…and most importantly, keep em safe peeps!

@rusnivek