#MediaMinutes interview w/ RTV6 Paris Lewbel

As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ RTV6 Paris Lewbel.

For more information on Paris:

Twitter: https://twitter.com/plewbel

Facebook: https://www.facebook.com/plewbel

Instagram: https://www.instagram.com/plewbel/

Almost Friday folks….you can do it!

@rusnivek

 

Crisis Comms meetings at ARC Chicago

Afternoon meetings with the Communications team with the Red Cross of Chicago!

Case studies? Social media? Response training? Media training? Yeppers, all of that stuff for for the L-team to boots-on-the-ground staff.

Looking forward to some upcoming Crisis Comms training with all their staff.

@rusnivek

FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

Reporting live from the ABC7 studios in downtown Chicago!

Good afternoon from the floor of the ABC7 studio here in Chicago!

A much more compact location, ABC7 does an excellent job in maximizing space in their main studio area.

Also got a chance to chat w/ a few reporters in the bullpen as we took the time to see how the TV magic (aka sausage) is made.

It was satisfying to see all the TVs and monitors in one of the control rooms. Soooooo many buttons to push….

I doubt they would let me touch anything in here.

It honestly intrigues me…isn’t the news room kinda similar to the EOC? Desk assignment is kinda like the Operations Section Chief (OSC) right?

As an example, the OSC assigns tasks to the single resources (reporters aka MMJs) and then they do stuff. The desk assignment editors listen and find out what’s going on around the area (aka situational awareness) right?

Then they send the appropriate amount of resources needed to cover their story. DUH! It IS a good example of ICS. And you know I was closely looking at what they were watching and listen into right?

Obvs!

Special thanks to the entire team at ABC7 for the tour of their crib! Great to see so many different pros at work and major kudos to those who take the time to create a great story and maintain the integrity of a journalist.

Looking forward to working together!

@rusnivek

#MediaMinutes interview w/ WISHTV-8 Emily Kinzer

As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ WISHTV-8 Emily Kinzer!

For more information on Emily-

@Twitter: https://twitter.com/EmilyKinzer8

@Instagram: https://www.instagram.com/emilykinzer8/

@Facebook: https://www.facebook.com/EKinzerReports

Happy AlohaFriday everyone!

@rusnivek

 

FEMA OEMA G0291: Joint Information Center/System class at the Cleveland EOC! #PIO

Happy AlohaFriday and a great start to the FEMA OEMA G0291: Joint Information Center / Joint Information System course here at the Cleveland EOC!

So naturally, we talked a bunch of JIC stuff including our third guest VIP – day shift Cleveland JIC Manager of the 2016 RNC and the led JIC Manager of the Christmas plane crash in 2016, Beth Zietlow DeJesus!!!

Not only sharing stories about coordination amongst local, county, and Federal agencies on the recovery process, Beth was able to share a few stories about the media on controlling the message and handling mis-information.

Great experiences to share with out new PIOs!

Outstanding class this week. Proud of the work and collaboration in class shared by everyone. Great to see these new PIOs as they increase their organization’s visibility.

Now go forth, and use your new PIO skillz for good!

Also, yeah.

@rusnivek

Day-2 of the FEMA OEMA G0290: Basic #PIO at Cleveland EOC

Day-2 of the FEMA Basic PIO Course in Cleveland, Ohio!!! Starting out the day with one of the best JIC Managers in the biz, ladies and gents, one of the orig FEMA Master PIOs put your hands together for ERICA CREECH!!!!!

Sharing her experiences with the class on PIOs and coordination was critical in countless EOC and JIC activations.

In a heartbeat, I’d work for Erica any day in the JIC.

Don’t worry, we jumped back on the train (FEMA’s powerpoint slides) to talk and debate about press releases.

Since Steve is from media, he loves his inverted pyramid. But are press releases valuable? Needed? Seems we had quite the spirited discussion on the necessity and timely appeal of press releases.

After lunch, we were fortunate enough to grab, IMHO, the best of the best media talent in Cleveland.

Fox8: Jennifer Steer (@jensteer)

WOIO-19: Chris Tanaka (@Chris_Tanaka)

WEWS-5: Homa Bash Ball (@HomaBashWEWS)

WKYC-3: Barry Wolf (@photowolfTV)

Cleveland PlainDealer: Ginger Christ (@GChristCLE)

These pros not only talk a good game, but their social media skills are top shelf! I submit to you Barry’s fashion selfie from the front of the room.

Solid!

These folks were able to dedicate their time to answer any I mean ANY questions that our new PIOs had.

Proud to see new relationships and transparency with all parties involved.

Why? We hear of soooo many bad interactions and exchanges with the media. This kind of engagement showcases that if we work together and we share our knowledge of ongoing issues, we can help each other out.

I can’t begin to tell you how happy I am to see this kind of action happening in class.

Like nurturing new PIOs and helping them network…OMG THIS IS WHAT EMERGENCY MANAGEMENT IS ALL ABOUT!!!!!!!!

Yeah yeah, I’ll get off the soapbox now.

But seriously, this media panel has been one of my absolute favorites to have because….well, because of this…

Brah, Tanaka’s got some seriously good selfie skillz. Many mahalos to all of my media panel that showcased the best of TV news media.

After the media panel left, we reviewed all of our on camera interviews.

Sharing our challenges but learning from others in a productive and positive way increases participant on camera skills.

To close out the day, we also had our second and most lauded PIO stop by. Ladies and gents, the orig filmmaker himself, raise the roof cause it’s Cleveland Fire very own PIO Mike Noooooooooooorman!!!!!!!

Glad to spend a few minutes with fire’s new PIO who jumped head first into the role for CFD. FYI-Mike was a participant in a class that Steve and I taught in Summit County Ohio so we are proud to see him flourishing in his role at CFD.

Outstanding and super fun day with everyone. Back at it tomorrow with another special guest and to talk about JIC/JIS!

@rusnivek