FEMA Basic PIO – day 2 with media!

Day-2 of the FEMA Basic PIO course here at DuPage County OHSEM and I wanted to pay my respects…..I mean focus in a bit on press releases.

While just one tool in the tool box, press releases were the primary way to get the info out to media partners about 15 years ago.

Yes, don’t ask. I remember writing my first press release. And no, it wasn’t good.

I am old AF.

However, we wanted to share the dangers of writing bad press releases…so I opted to share one of my favorite ones from Cleveland.

Thanks LeBron.

Mid-morning stop as we open our class up for our media panel.

(L to R)

Daily Herald (@dailyherald) Justin Kmitch (@JustinKmitchDH)

NBC Chicago (@NBCChicago) Chris Coffey (@ChrisCoffeyNBC)

WGN News (@WGNNews) Shannon Halligan (@ShanHalligan)

Lots of discussion including field PIO questions, staging areas, no comment, availability, and of course the dreaded “off the record” conversation. These kinds of conversations are incredibly important as we continue to network with others and enhance our relationships with our partners in the media. Also tweeting from the front of the class is totally acceptable too.

We also had some discussion about the outstanding work that the Aurora Police Department did during their active shooter incident in February. Kudos to all involved including the six new Police PIOs who were immediately pressed into service on their first day of being PIOs.

Literally “Learn it today, use it this afternoon.”

I’ve heard some great panel discussions, but the straight forward information in this panel was refreshing and honest.

I even pressed – if a PIO says to you “No comment” how does that make you feel? Justin’s comment was poignant and worth hearing.

Stay tuned for that interview to be published on #MediaMinutes.

We closed out the day reviewing the interviews and had solid conversations around social media.

Special thanks to our Media Panel guests from the media,

Outstanding class with all our participants!

@rusnivek

 

 

ICS for Executives/Senior Officials

What a morning as we kick off the FEMA ICS-402: ICS for Executives/Senior Officials!

Even got a rare class visit from Director Snow on the start today.

 

Suit up as we continue to explain the need for ICS and share the values a coordinated response. And yes, if you are going to ask, I once created an IAP thiiiiiiis big…  

Proud to have leadership from various organizations including our own DuPage County Board Members Dawn DeSart and Sheila Rutledge.

Great class and looking forward to more with our partners.

@rusnivek

 

Everyone’s doing it! #Winter #Weather #Preparedness

Initiate #Disaster #preparedness!!!!

Yep, that’s the ever popular and infamous #bread #milk #eggs 🤣

Now what the heck am I supposed to make with this stuff?!?!?

❄️

@rusnivek

Already December 2018? Are you serious?!?!?

How in the world is it December already!

First week will be several NIMS/ICS courses for our County ESF-3 partners, few other Emergency Management courses for IL Region-9, and a Emergency Management/Health Department functional exercise w/ our CERT Teams for medication POD distribution.

Second week our office is hosting another FEMA G0289: PIO Awareness course and then a fun PIO Workshop at ABC7-Chicago on Friday.

Third week will be the FEMA G0290/G0291: Basic PIO Course and JIC/JIS course. Without a doubt a full class w/ wait list. Glad to finally nail this one for all of our partners in public safety, Cheers for Murray and Corey for championing this for everyone too.

Fourth week appears to be Christmas so likely yearly closeouts and wrap ups.

 

 

 

 

 

 

 

 

Yeowza. Honestly, I can’t believe 2019 is right around the corner.

@rusnivek

#MediaMinutes interview w/ WISHTV-8 Emily Kinzer

As part of our ongoing efforts to help enhance the skills of the PIO, here’s another #MediaMinutes interview w/ WISHTV-8 Emily Kinzer!

For more information on Emily-

@Twitter: https://twitter.com/EmilyKinzer8

@Instagram: https://www.instagram.com/emilykinzer8/

@Facebook: https://www.facebook.com/EKinzerReports

Happy AlohaFriday everyone!

@rusnivek

 

Hi Unique you dropped your phone #PIO #SocialMedia

Law enforcement has been in some tough situations. Most recently, social media has been credited with engaging the public.

In fact, some agencies have used social media to engage suspects who may leave items behind on a scene of a crime. Oooooo, evidence!

But this is not one of those cases.

On 07-04-18, this image was initially shared on Facebook then across various social media platforms.

The image with caption inferring that local law enforcement agency was pursuing the suspect and that the suspect dropped his/her cell phone while eluding law enforcement. Then, in order to reach out to the suspect and friends of the suspect, local law enforcement uses the suspect’s social media account to reach out and taunt.

While funny for public safety, we as trusting public safety pros need to take time to dispel rumors and verify facts. PIOs should be at the front line of this issue.

And yes, this post was actually fake. What the whut?

Here’s Chicago Police PIO Anthony Guglielmi’s response to this post gone viral.

Sooooooo, to recap:

  • The initial Facebook post was not associated to incident.
  • Image was borrowed from unrelated event.
  • LEOs were not involved in pursuit of suspect.
  • Law enforcement agencies are usually professional.
  • PIO was on it and addressed concern once information was vetted w/ 7th District.
  • Squashed viral post with real information. #truth

Well done CPD PIO!

Again, as PIOs we are the shepherds of our agency when it comes to reporting the facts and dispelling the rumors.

We as PIOs must remain vigilant and dispel rumors as soon as they appear. This is your job. The agency’s reputation is on the line so ensure the longevity and be cognizant of your agency’s image 24/7.

@rusnivek

Instagram changing the algorithm from likes and share to a more timely feed #SMEM

Thank goodness! Instagram decided to make a major change today in their algorithm.

Yeeeeeeppppp, they are reverting back to a more timely feed for users – just press the “New Posts” button. Basically push to prioritize newer posts over older aggregated Instagram posts.

As Instagram cites backlash, I mean feedback from it’s users. “Thanks to feedback” – yeah yeah.

So what does that mean for you?

  • With the most recent backlash on Facebook (citing the #DeleteFacebook trend), agencies should be making a stronger effort on Instagram.
  • Instagram will likely have a more “true-er” feel than Facebook’s less than 10% showing to your unpaid targeted audience.
  • Instagram is easier as it has less gobble-de-gook for it’s users.
  • Instagram is also more complex because it has less clutter for it’s users.
  • Either way, this change in algorithm from Instagram is a welcome update/refresh to the Gram.

Now about dem hashtags….

@rusnivek