Social Media Engagement Strategies for the AZZZZZZZZZZZZZZZZZ peeps!

Posted on May 9, 2019 by rusnivek

Thirsty Thursdays are here and we’re popping another Social Media Engagement Strategies class here at Pima County EMA (Arizona).

And of course we gotta keep it real to the course creator – our good friend Cheryl Bledsoe!

For those that know the origins of this picture, know how important it is for us to keep it consistent.

As instructors, we often love to incorporate pop culture references into class. This class was no different.

Oh yeah! Luckily it isn’t Wednesday.

So great to see collaboration with the NPS Wildfire folks. Also great to see a fellow Type-1 PIOs in the audience too.

Great minds think alike as we continue to prepare and engage various audiences…including during non-fire season.

Not only are we prepping tweets and Facebook posts, we are also diving deep into strategy.

Plans are soooooo important esp when we focus in on social media. Yes, many PIOs are responsive, but we also need to be strategic about our operations. When participants walk away from this class, they have in hand, a starting point for social media strategy that includes their partner agencies.

Since we can’t just run and gun, we must not cross the streams.

Ray, just don’t look at the trap.

Outstanding discussion amongst all participants as we share success stories and challenges we face daily on social media.

More importantly, it’s good to see genuine smiles in class. Lotsa smiles.

Facilitating discussion helps enhance relationships with all providers in disaster response and recovery. Additionally, people can address gaps and maybe…MAYBE find an agency that can assist or mutual aid in to fill that shortfall.

Proud to bring this engaging class to our partners in Arizona!

@rusnivek

Brand new FEMA Region V COOP class Day-1

Posted on April 25, 2019 by rusnivek

Kicking off the new FEMA Region 5 Continuity of Operations class here at the DuPage County Office of Homeland Security and Emergency Management.

Proud to have Northwestern Medicine’s Continuity Manager Sam Boyle and DuPage County Office of Homeland Security and Emergency Management Operations Supervisor Joe Joseph with us to share some of the changes with FCD-1, FCD-2, CC-1, HSPD5, PPD-8, NSPD-51, HSPD-20, and of course the NIMS update.

Mid-day discussion with Joe on the Continuity planning process with the new FEMA course materials for COOP focused around essential functions.

Look at those smiles!

All made to enhance the skills of our public safety partners.

Shout out to all the leadership and participants who took the time away from their desks to enhance their program’s ability to function beyond catastrophic incidents.

Also, for those that were paying attention on the day? Is it really the perfect date?

Hmmmm…

Boom.

COOP? Operations? Social Media? Public Information? Pop culture? Everything is a calculated because even in a FEMA class, we don’t miss a beat!

Welcome to my program. This is how we do things at our house.

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Posted on April 24, 2017 by rusnivek

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.

Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!

Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.

Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.

And of course the standard shout out to our friend Cheryl.

Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.

Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.

Both courses provide a different take on social media actions esp during disasters / crisis.

Keep on learning peeps. Much more to digest and figure out.

We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.