Day-2 of the FEMA Basic PIO Course here in KY

Day-2 of the FEMA Basic Public Information Officer Course here.

Glad to finally meet Lexington Fire Capt Jessica Bowman who is also one of the FEMA Master PIOs.

Great day to share some of the tools we use as PIOs. Here’s Sherelle and John talking about the importance and fashionable safety vests are for officials onscene.

Additionally, we discussed media being well visible as their safety is incredibly important. We can’t have our friends in the news business get hurt or become part of the incident.

And trust me, the more people who get injured in an incident, the more paperwork we all have to fill out….so be safe!

As usual, we had a very seasoned media panel from WLEX18 Bill Wilcox and Herald Leader Peter Baniak. Many thanks to both news organizations to spend time out of their busy schedule to spend with PIOs from across the state.

With all Basic PIO classes, we talk about the ability and flexibility for PIOs to do field reporting. Often times, reporters can’t get to a scene because of traffic or lack of staffing. Either way, we as government PIOs can help them out by packaging information they need from the scene. The tools needed to produce this kind of info is fairly easy to get, however the challenge is to put them into play.

By sharing the tactics and tools in class, I am able to improve the skills of any PIO by enhancing their ability to share solid timely and TRUSTED information with any of the targeted audiences.

As PIOs, we are beholden to so many audiences.

  • Public
  • Media
  • Leadership
  • Our internal teams.

At times, our job seems easy however once you dive into it, you can see the complexities of our efforts.

Don’t worry, we reviewed all mock on camera interviews. Tackled key concepts like redirects as well as some tips on how to give more positive non-verbals while being interviewed during crisis.

Super fun day with everyone. Lots of contributions from our partners from Fire, EMS, Police, Emergency Management, Energy, Coroner’s Office, Higher Education, Search and Rescue.

Looking forward to tomorrow’s FEMA JIC/JIS course!

Reporting live from the EOC….

@rusnviek

Another solid JIC JIS course on #AlohaFriday 

Today is DHS/FEMA’s G-291: JIC/JIS planning for Tribal, State, and Local PIOs!


Lots to talk about esp coordination with various all-hazards agencies.

Also glad to share a few PIO/JIC stories on 3-girls that were missing for 10+ years as well as the 2016 NBA Championships, Republican National Convention, 2016 World Series, and 2017 NBA Championships.


On top of that, our class wanted to know more about social media so I can indulge a bit. Not only on #s, geolocation, platforms, etc….but also lots on newer wearable technology too.


As always in any class we instruct, we try to make fun and exciting. And yes, thumbs up for PIOs!


Special thanks to WTFD Capt Mike Pruitt for the coordination and hospitality.. Glad to see so many new PIOs in the audience.

Happy Aloha Friday peeps!

@rusnivek

Day-2 of FEMA Basic Public Information Officer Program

Day-2 of FEMA’s Basic Public Information Officer Couse started out with reviews of all crisis interviews.


Collaborating on communications tactics with various agencies allows PIOs to craft the right message – esp in a disaster.


Erica had a chance to share JIC efforts from the Republican National Convention.


And you know I shared some tactics and tips on ascertaining open source info utilizing geolocation/metadata during a National Special Security Event. I also chatted briefly about tools field PIOs should use when deployed out.


After lunch we were fortunate enough to hear from a great panel discussion: Indiana State Police Sgt. John Perrine, the Information Officer for central Indiana and RTV6’s Investigative reporter Paris Lewbel.


Both panelists candidly shared information with everyone attending.


Side note: Sgt John Perrine is the brains behind the truly viral PSA hit on vehicles turn signals. Check it out here.

Great to work with so many pros today.

@rusnivek

This week, we are starting another G290…

Another great start to a solid G-290: Basic PIO Course with WTFD.


Greetings and welcome to everyone in Region-5 by Capt Mike Pruitt.


Started out the morning with building a base of core PIO principals including reviewing writing that targets a specific target audience.

Photo credit: M. Pruitt

Ahem. Press releases are almost dead.

Erica talked about how critical Incident Communications Analysis plays a big part in how our audience uses/digests information.


We started all the on-camera interviews after lunch. Lots of great interviews…

Photo credit: M. Pruitt

…and solid techniques showcased in the field interview exercises…

Photo credit: M. Pruitt

…many of the participants are already functioning as PIOs within their own communities.

Photo credit: M. Pruitt

Group work in the afternoon…


…with more discussion and reporting out of critical facts while writing talking points.


We are so fortunate to have such a diverse class of participants willing to share information.

Reporting live from the most funnest PIO class ever…

@rusnivek

Brand new Social Media Engagement Strategies course debut at SAC EOC #NDPTC

Solid start to the week being able to deliver the brand new FEMA NDPTC Social Media Engagement Strategies course.


Numerous pros from across the state of California attending today.

Special thanks to the Sacramento County Office of Emergency Services in hosting this fun class in their Emergency Operations Center.

Super special shoutout goes to MayJo!


Talked specifically about addressing audiences and their appropriate platforms. Mediums like static posts are great however we need to explore outside of your comfort zone and try new avenues to communicate. FacebookLive, Periscope, InstagramLive, YouTubeLive, etc…..these new emerging live broadcast tools can allow agencies to be creative in their broadcast of messages.


Solid afternoon facilitation on the formulation of a strategic communications specifically focusing in on social media and audience engagement.


And of course the standard shout out to our friend Cheryl.


Overall, the intent of this class is really to be a catalyst to start a meaningful conversation about engaging your constituents on various social media platforms.


Obviously, you would be taking FEMA NDPTC PER-344 Social Media Tools & Techniques first – which gives you a heavy dose of the currrent tools/platforms that are out there as well as a bunch of tactics and techniques that you could use in your EOC or JIC.


Both courses provide a different take on social media actions esp during disasters / crisis.


Keep on learning peeps. Much more to digest and figure out.


We all must do better to support our local communities, county coordinators, and state officials to work and communicate together before, during, and after the disaster.


We the people right? #Merica

@rusnivek

Safety-PIO-SM-15-001: Maximize your digital real estate

15-001: Maximize your digital real estate
Agency: Sheriff Patricia Ninmann Topic(s):         Writing for Facebook
Date: 01-16-15 Platform:        Facebook

Immediate posts are important, but using valuable social media space is way more important. This was evident when this press release was plainly copied and pasted into this Sheriff’s Facebook page.

IMG_3681

On social media, people already know that your posts are for “immediate release” because Facebook puts your status in the timeline and then time/date stamps it for everyone. Also writing with all caps infers YELLING or SCREAMING. As public servants, we strive to bring peace to stressful situations including in messaging.

On Facebook, Sheriff’s name is listed right at the top so it isn’t necessary to repeat it again in the content. Email address in a post? Most likely, people will just click the “Comment” button below your post and respond back. They will likely not email you questions.

That space you are using is PRIME digital real estate. Do not repeat already posted information as readers will rapidly lose interest in your post. But DO write a concise and interesting status update with picture(s) to draw more interest from your audience. Remember that social media is a visual medium.

A more effective Facebook post could have read

Today, Dodge County Sheriff’s Officers responded to an auto crash with severe injury involving… <insert picture from crash>

By phrasing it this way:

  1. You identify the agency responding to the incident and the incident itself.
  2. You pull the reader in with a leading headline and help news reporters write their story.
  3. You use a picture from the incident that helps increase interest in your post.
  4. You use Facebook’s prime digital real estate in everyone’s timeline and push good information.

Time is valuable, so tweet good stuff.

@rusnivek

 

To download the one-pager, click here: Safety-PIO-SM-15-001