@rusnivek’s Top-6 Public Safety / PIO Social Media tips…for free
Again, I need to provide you more public safety social media tips. And since you have very little time in the day to spare, maybe you can read this while going down the elevator. Again, I’ll keep it short.
Here’s part-2 of my top 6 SM tips for public safety professionals / Public Information Officers (PIOs). And yes, it’s still free for you.
@rusnivek Social Media Tip-2: Every post, every avenue, every audience…anytime.
With so many different avenues of social media, one person cannot conceivably keep up with every emerging new program.
Pick a few platforms that work for you and that your audience mainly uses and post. Make it pertinent to your mission, make those posts reflect your organization’s objectives and goals, but most importantly, feed it.
Don’t be such a stickler about posting every day at the same bat time, at same bat place, on the same bat things. Change it up make your audience crave your info and make them check your feed incessantly for information they need.
During an emergency, don’t just decide “Oh now is the time we should start to…”
STOP <SMH> cause you are already dead in the water. #FAIL
So feed it anytime. It only takes a few minutes to feed it. Do it now.
Tip-2: Every post, every avenue, every audience…anytime.