PIO message –
Friendly reminder: REAL weather predictions should be based from real science (like our professionals from the National Weather Service @NWS)…not a fugly little fat groundhog on one-single day.
C’mon peeps! Common sense right?!?
@rusnivek’s Top-6 Public Safety / PIO Social Media tips…for free
Again, I need to provide you more public safety social media tips. And since you have very little time in the day to spare, maybe you can read this while going down the elevator. Again, I’ll keep it short.
Here’s part-2 of my top 6 SM tips for public safety professionals / Public Information Officers (PIOs). And yes, it’s still free for you.
@rusnivek Social Media Tip-2: Every post, every avenue, every audience…anytime.
With so many different avenues of social media, one person cannot conceivably keep up with every emerging new program.
Pick a few platforms that work for you and that your audience mainly uses and post. Make it pertinent to your mission, make those posts reflect your organization’s objectives and goals, but most importantly, feed it.
Don’t be such a stickler about posting every day at the same bat time, at same bat place, on the same bat things. Change it up make your audience crave your info and make them check your feed incessantly for information they need.
During an emergency, don’t just decide “Oh now is the time we should start to…”
STOP <SMH> cause you are already dead in the water. #FAIL
So feed it anytime. It only takes a few minutes to feed it. Do it now.
Tip-2: Every post, every avenue, every audience…anytime.
I had a thought this AM..I need to provide you more public safety social media tips. And since you only have 30 seconds to spare, maybe less, I’ll keep it very short.
SO, here’s part-1 of my top 6 SM tips for public safety professionals / Public Information Officers (PIOs). And yes, it’s free for you.
@rusnivek Social Media Tip-1: Post it first (because they don’t interview the runner-up).
If you don’t post it first, someone else will be first to tell your story.
And that’s going to suck…because only you tell your story the best.
It only takes a few minutes to tell your story.
It takes a TON of money and time to fix the wrong story, and then to tell it right.
To put things in perspective, “There are no points for second place.”
Tip-1: Post it first (because they don’t interview the runner-up).