FL National Guard supporting recovery mission in Florida Keys #TAG

Got a chance to work with the Florida National Guard today. Their tasks set by Florida Governor Scott was clear to support Floridians in disaster recovery. FEMA’s role has always been to support and coordinate actions of resources in disaster response and recovery.

Here’s FEMA LNO John Allen greeted Brig General Canzoneri at the Key West International Airport.


Military partnerships are critical in a successful mission…esp this one. Hurricane Irma was devastating for almost all commmunities in the Florida Keys. Glad to provide Federal support to this team.

We were able to see the Florida National Guard working hard to cleanup one of the residential houses from a disaster survivor. We witnessed first hand those dedicated soldiers were giving to so many communities throughout the Florida Keys.


Hole in the roof? Roof ops? No problem. The National Guard has you covered.


A quick talk from the TAG to the troops and thanking them for their efforts…


…as well as a few words of wisdom from other leadership attending today’s events.


…but the work continued on for the entire team.

A handshake from leadership goes a long way.

Proud of their efforts in so many communities in Florida. Each one of them giving their time away from home, away from family…just so they can help rebuild another family.


This is what any American would do when someone needs help.

Believe me when I say, I am so glad to be a small part of this team and to tell this story. Great people helping out great people. Straight up, this is America.

This is what we train for. This is why we prepare. This is what we do

@rusnivek

Trust your staff to tell your agency’s story

Trust your staff and let them tell your agency’s story. Through their eyes, voice, and heart – the world will truly see the mission and goal.

Juan is a perfect example: Soon to be Father, an excellent DRC Manager, and most importantly, his family is from Puerto Rico. A testament to professionalism, dedication, caring, and compassion to countless survivors of Hurricane Irma here in the Florida Keys.

Me? I’m just proud to be on his team.

@rusnivek

NEO Public Information Officer quarterly training with WKYC 

Great to see the leadership at WKYC (NBC affiliate) for hosting our quarterly NorthEast Ohio’s (NEO) Public Information Officer (PIO) training!

Photo credit: K. Hyson, Cincinnati Health Department

Lots of discussion based around media relations focusing on timely and accurate reporting. Additionally, lots of conversation with good stories vs bad stories – which challenges the typical paradigm of news media’s “If it bleeds, it leads!” mantra.


“Off the record” conversation as well as immediate notification of incident dominated the early part of our conversation.

We moved into how strategy sometimes gets in the way of real emergencies and of course how our PIO narratives sometimes conflicts with how the story is produced.


To me, I was also surprised at how many reporters wanted txt msgs as compared to phone calls. In fact, desk assignment editors wanted a mention as well as a follow-up txt or notification of ongoing emerging issue.


I am very greatful to be able to have candid conversation with our partners in the media. And yes, sharing success stories as well as challenges will allow us to do a better job with our local media to communicate our safety messages. Very glad to hear that getting the story right is still the main drive of our local news agencies.

Many thanks to the pros at WKYC (NBC affiliate) Cleveland for the hospitality and generosity.


Reporting live from WKYC…

@rusnivek

3 in the green…in my #Instagram #Story

I should probably stop posting to my Instagram Story and pay attention huh?

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So…….lots of stuff on the dashboard of an aircraft.

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BTW-The buttons that says “FIRE” doesn’t fire the missiles. Think of it more like fire extinguishers. #SafetySur

@rusnivek

 

PIO Tip: Frame your shot and reduce your onscene variables

I was finishing up my AARs and found a picture from the last night of the Republican National Convention (RNC).

Quick tip for you PIOs doing field reporting: Frame your shot.

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Cleveland Police Chief Calvin Williams doing an interview with Time Magazine. Obvious chalked roadway with profane statement behind him. Videographer is recording at an upward angle to frame his subject.

During the RNC, we found that it was critical to frame the shot. Onscene shots were particularly tough because so many activist groups had signs, chalked, or painted words that are inappropriate for pictures or even worse yet, uncontrolled live broadcast hits (Periscope or FacebookLive or YouTubeLive).

Additionally, live outdoor broadcasts from the scene are challenging because it is difficult to control the natural and man-made variables.

So as PIOs we need to reduce any signs, ropes, wires, etc….that could affect your framed shot.

 

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Trust me, reduce the amount of variables to a bare minimum.

Focus your energy in delivering your message. #PIO

@rusnivek

 

#CJSavesCLE gets nominated for an Emmy!

Super proud to see our little 2015 Christmas project #CJSavesCLE get nominated for an Emmy!

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Check out the Fox8 story here.

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Cleveland Police, Cleveland FBI, A Special Wish Foundation, led the charge. But so many public safety agencies and officials that made this day possible.

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I can’t thank them enough. All the planning was totally worth it.

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CJ – still such a cool dude!

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Many mahalos to my friend and fellow CPD Public Information Officer Sgt Jen Ciaccia.

@rusnivek

 

Reporting live as I sink into the mud!

Shoes! SHOES PEOPLE!

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I can’t wait for all those expensive heels to get stuck in the mud…and no one likes a pair of muddy dress pants and fancy black wingtips. C’mon!

Reporters: Please dress appropriately when covering a story.

PIO/PAOs: Please dress appropriately when arriving on scene.

@rusnivek