Briefing w/ National IMAT for Southern Florida Operations

Change of plans this afternoon.

About to start a briefing with National Incident Management Team (IMAT) for response to southern Florida.

And yes, I am at home with T-cards on the wall and all C&GSFs briefing out.

Can you support the plan?!?


Breaking news: I have been reassigned as the FEMA PIO to cover the Florida Keys.

More details to follow.


Some transitional or bridging phrases because you know… #PIO #PAO #ESF15

Just watched a ton of interviews on TV. So, is “You know…” the new “Um….”


C’mon peeps. We are all capable of doing better.


For those that need a little help, reference your cue/quiet cards with transitional/bridging phrases.

  • “We need to focus in on…”
  • “Let me reiterate the main problem here is…”
  • “Another factor to consider is…”
  • “Oh, that reminds me…”

Remember, your audience doesn’t know…so help them, well, you know…



Press amenities…because they are our partners in safety right? #PIO

Media considerations: Press amenities.


Aside from giving the media the juicy story they crave…we should do a better job in considering their needs during a disaster.

However, in this day/age of media involvement and constant interaction, it would behoove us PIOs to better meet the needs of our partners (that’s right, I said partners) in safety.

For prolonged incidents, it would be nice if your agency:

  • Provided a bunch of plugs and/or outlets to use. Power seems to be a mandatory necessity during every day life. Just look at any airport with weirdos hunched around an open power plug.
  • Setting up a separate WiFi for media use only so they can meet their timely deadlines or push valuable info via social media. They are data hogs just like the rest of us. It has been proven for humans to exist, we need WiFi.
  • Held up white cards for white balance during setup…or better yet warm cards to help the videographers get their color scheme setup right. It does make you look like you just got back from someplace warm and now have a nice tan.
  • A simple cup of coffee would be a welcome olive branch in the midst of disaster/emergency. First informal rule of any disaster or emergency? A cup of coffee regularly ranks high on the scale of requests and necessities from everyone. Available 24/7.

Since we are breaking down barriers, we need to explore a few options to support our partners in safety. Look at this setup…


…no seriously, look closer.


What do you see?


Build your relationships before a disaster and strengthen them as you continue to train exercise your skills. Partners in safety.

Let’s work together to better our response and enhance communications skills with just some basic needs for the press. Trust me, a little goes along way.

After all, the old adage goes: you can attract more friends with honey than vinegar…right?